Rascasse Audience Intelligence

Qatar Airways Target Market in United States

Qatar Airways has an estimated audience of 3.7M people in United States.

#16among Airline in United States#942among brands in United States#703in Travel & Leisure

The average Qatar Airways fan in United States is 42.4 years old, more male, and lives primarily in California.

By number of fans, Qatar Airways ranks #16 among the 257 objects in Airline in United States — 4.6× the group median.

Its fans are 1.9 years older than the group average of 40.5.

Women make up 42.1% of the fan base, 9.2 percentage points fewer than the group average.

Compared with the other 256 objects in Airline, Qatar Airways fans stand out for their interest in Institute of Contemporary Arts, SchoolsFirst Federal Credit Union and PGA TOUR Superstore.

Most fans live in California, Texas, New York.

Top affinities include Institute of Contemporary Arts, SchoolsFirst Federal Credit Union, PGA TOUR Superstore, with strongest over-indexing on Institute of Contemporary Arts (83.18× the country average).

Demographically, the Qatar Airways audience skews more male with an average age of 42.4, and over-indexes on personality traits such as Career Orientation, Quality Awareness.

The typical Qatar Airways fan in United States is more male, around 42.4 years old, with strong Career Orientation tendencies and a notable affinity for Institute of Contemporary Arts.

Category: Travel & Leisure · Type: Brand · Subtype: Airline

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
3.7M
in United States
Gender
42.1%♀
57.9% male
Age
42.4
average years
Country rank
#8448
among all objects in United States
Fig. 01

Search interest · 12-month trend

-26%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Qatar Airways

42.1% are female, 57.9% are male, average age 42.4.

Fig. 02

Gender split

42.1%
Female
57.9%
Male
Demographic split for Qatar Airways audience in United States
MetricValue
Female42.1%
Male57.9%
Average age42.4
Estimated audience size3.7M
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Qatar Airways audience in United States
Age bracketShare%
16-2416%
25-3416%
35-4419%
45-5422%
55+27%
Fig. 04

Worldwide distribution

8.9%

of the worldwide Qatar Airways audience comes from United States.

Worldwide audience distribution share by country for Qatar Airways
CountryShare
United Kingdom8.9%
United States8.9%
India6.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Qatar Airways customers by region in United States
#RegionReachAffinity×
01Washington, District of Columbia~20K2.66×
02Texas~600K2.32×
03Virginia~200K2.16×
04Georgia~300K2.10×
05Maryland~100K2.04×
06Washington~200K1.87×
07Massachusetts~100K1.79×
08New York~400K1.57×
09New Jersey~200K1.55×
10Delaware~20K1.55×
11California~600K1.41×
12Florida~300K1.24×
13North Carolina~100K1.21×
14Pennsylvania~200K1.17×
15Illinois~200K1.16×
16Connecticut~50K1.13×
17Alaska~8K1.03×
18New Hampshire~10K1.01×
19Arizona~80K0.98×
20Kansas~30K0.92×
21Oregon~40K0.91×
22Missouri~60K0.85×
23Tennessee~70K0.84×
24Ohio~100K0.83×
25Arkansas~30K0.83×
26Rhode Island~10K0.82×
27Nevada~30K0.77×
28Minnesota~50K0.76×
29South Carolina~50K0.75×
30Oklahoma~30K0.71×
31Colorado~50K0.70×
32Michigan~80K0.69×
33Indiana~50K0.69×
34Alabama~40K0.68×
35Nebraska~10K0.67×
36Maine~10K0.67×
37Vermont~5K0.65×
38Kentucky~30K0.62×
39North Dakota~5K0.60×
40Louisiana~30K0.59×
41Utah~20K0.59×
42Hawaii~10K0.59×
43New Mexico~10K0.58×
44Iowa~20K0.57×
45Idaho~10K0.57×
46South Dakota~5K0.52×
47Mississippi~20K0.51×
48Wisconsin~30K0.50×
49Montana~6K0.48×
50West Virginia~9K0.46×
Fig. 06

Affinity by region

Affinity by region — Qatar Airways, United States
0.46×1.00×2.66×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Qatar Airways audience vs. the country average
#·InterestCategoryAffinity×
01Institute of Contemporary ArtsArts & Culture83.18×
02SchoolsFirst Federal Credit UnionBusiness & Career57.04×
03PGA TOUR SuperstoreShopping41.29×
04Etihad AirwaysTravel & Leisure37.44×
05PURE BarSports37.34×
06LAN AirlinesTravel & Leisure32.28×
07Merrill LynchBusiness & Career31.39×
08Turkish AirlinesTravel & Leisure27.38×
09Cathay PacificTravel & Leisure22.50×
10AeroméxicoTravel & Leisure21.34×
11Singapore AirlinesTravel & Leisure20.67×
12Property finderHome & Garden19.85×
13AviancaTravel & Leisure18.20×
14Dallas/Fort Worth International AirportTravel & Leisure16.26×
15Air CanadaTravel & Leisure14.40×
16Final DestinationMovies & TV13.85×
17Environmental technologyHome & Garden13.47×
18Soldering ironHome & Garden12.10×
19United Parcel ServiceBusiness & Career8.76×
20Zoom (TV channel)Technology & Electronics6.40×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Qatar Airways audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Qatar Airways audience vs. the country average · What stands out
TraitClusterDeviationScore
Career OrientationPOWER3.40×
Quality AwarenessPREMIUM2.80×
Design AffinityPREMIUM2.37×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Qatar Airways audience vs. the country average · Rather not
TraitClusterDeviationScore
Convenience OrientationPREMIUM0.85×
Community OrientationOPEN0.88×
PatriotismCONSERVATISM0.92×
0×1.00× baseline2×
Appendix

Explore more audiences

More Airline audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Qatar Airways over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/qatar-airways-10040” · Methodology