Rascasse Audience Intelligence

San Francisco Giants Fan Demographics in United States

San Francisco Giants has an estimated audience of 7.7M people in United States.

#25among Baseball in United States#95among teams in United States#377in Sports

The average San Francisco Giants fan in United States is 38.0 years old, more male, and lives primarily in California.

By number of fans, San Francisco Giants ranks #19 among the 30 MLB teams in United States.

Its fans are 1.0 years younger than the group average of 39.0.

Compared with the other 29 MLB teams, San Francisco Giants fans stand out for their interest in Gentle Giants Draft Horse Rescue, Burt Ward and Buster Posey.

In Q3/2026, search interest was −37.9% on the same quarter a year earlier; the median across the group was +10.3%.

Interest is seasonal: April, June and August account for 41% of the year's searches, November is the quietest month.

Most fans live in California, New York, Arizona.

Top affinities include Gentle Giants Draft Horse Rescue, Burt Ward, Buster Posey, with strongest over-indexing on Gentle Giants Draft Horse Rescue (46.22× the country average).

Demographically, the San Francisco Giants audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Community Orientation, Patriotism.

The typical San Francisco Giants fan in United States is more male, around 38.0 years old, with strong Community Orientation tendencies and a notable affinity for Gentle Giants Draft Horse Rescue.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
7.7M
in United States
Gender
36.4%♀
63.6% male
Age
38.0
average years
Country rank
#4596
among all objects in United States
Fig. 01

Search interest · 12-month trend

-38%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of San Francisco Giants fans

36.4% are female, 63.6% are male, average age 38.0.

Fig. 02

Gender split

36.4%
Female
63.6%
Male
Demographic split for San Francisco Giants audience in United States
MetricValue
Female36.4%
Male63.6%
Average age38.0
Estimated audience size7.7M
Fig. 03

Age distribution

Ø 38.0
average years
Age distribution of the San Francisco Giants audience in United States
Age bracketShare%
16-2425%
25-3421%
35-4419%
45-5418%
55+18%
Fig. 04

Worldwide distribution

80.2%

of the worldwide San Francisco Giants audience comes from United States.

Worldwide audience distribution share by country for San Francisco Giants
CountryShare
United States80.2%
Canada4.0%
Mexico2.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

San Francisco Giants fans by region: top regions in United States
#RegionReachAffinity×
01California~5.5M5.92×
02Nevada~300K3.77×
03Oregon~200K2.48×
04Hawaii~80K2.32×
05Idaho~90K2.16×
06Arizona~300K1.84×
07Montana~40K1.53×
08Wisconsin~200K1.17×
09New Mexico~60K1.17×
10Tennessee~200K1.10×
11Utah~80K1.06×
12Wyoming~10K0.96×
13Washington~200K0.93×
14Alaska~20K0.92×
15New Jersey~200K0.91×
16Colorado~100K0.87×
17Maine~30K0.86×
18Pennsylvania~200K0.83×
19Rhode Island~20K0.83×
20Massachusetts~100K0.82×
21Connecticut~70K0.82×
22Iowa~60K0.82×
23New York~400K0.80×
24Kansas~50K0.79×
25Illinois~200K0.78×
26Delaware~20K0.73×
27Indiana~100K0.68×
28Ohio~200K0.66×
29Nebraska~30K0.65×
30South Dakota~10K0.65×
31Vermont~10K0.65×
32Kentucky~70K0.64×
33Mississippi~40K0.64×
34Missouri~90K0.63×
35Alabama~70K0.62×
36New Hampshire~20K0.62×
37Florida~300K0.61×
38Maryland~80K0.55×
39Arkansas~40K0.55×
40South Carolina~70K0.54×
41Louisiana~60K0.54×
42Georgia~100K0.53×
43Virginia~100K0.53×
44North Carolina~100K0.52×
45North Dakota~9K0.52×
46Texas~300K0.50×
47Michigan~100K0.48×
48Oklahoma~40K0.48×
49West Virginia~20K0.48×
50Minnesota~50K0.40×
Fig. 06

Affinity by region

Affinity by region — San Francisco Giants, United States
0.40×1.00×5.92×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the San Francisco Giants audience vs. the country average
#·InterestCategoryAffinity×
01Gentle Giants Draft Horse RescuePets & Animals46.22×
02Burt WardMovies & TV34.17×
03Buster PoseySports29.29×
04Hiroshima Toyo CarpSports27.78×
05Hunter PenceSports27.37×
06Andrew McCutchenSports17.14×
07Texas A&M Aggies baseballSports16.76×
08Mississippi State Bulldogs baseballSports16.07×
09Draft horsePets & Animals14.00×
10San Jose SharksSports12.37×
11Los Angeles ChargersSports8.65×
12Mike TomlinSports6.61×
13Philip RiversSports4.91×
14Philadelphia PhilliesSports4.80×
15New York GiantsSports3.76×
16Fox huntingSports2.56×
17Lindsey GrahamPolitics & Society1.89×
18Rock musicMusic & Radio1.73×
19Melania TrumpPolitics & Society1.56×
20Joe BidenPolitics & Society1.52×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the San Francisco Giants audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the San Francisco Giants audience vs. the country average · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.28×
PatriotismCONSERVATISM1.26×
Pet OwnershipJOY1.19×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the San Francisco Giants audience vs. the country average · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.85×
SustainabilityBALANCE0.91×
IndulgenceJOY0.91×
0×1.00× baseline2×
Appendix

Explore more audiences

More Baseball audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in San Francisco Giants over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/san-francisco-giants-16958” · Methodology