A data profile of the people who buy, follow and care about Vitreous enamel in Belgium — modelled from more than twelve digital signal sources. Vitreous enamel has an estimated audience of 1,170,286 people in Belgium.
Vitreous enamel has an estimated audience of 1,170,286 people in Belgium. 63.5% are female, 36.5% are male, average age 42.7. Top brand affinities: Brussels Airlines, BNP Paribas Fortis, Orange, Google Street View, K.R.C. Genk.
Top brand affinities include Brussels Airlines, BNP Paribas Fortis, Orange, with strongest over-indexing on Brussels Airlines (2.07× the country average).
Demographically, the Vitreous enamel audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Patriotism, Quality Awareness.
The typical Vitreous enamel fan in Belgium is more female, around 42.7 years old, with strong Patriotism tendencies and a notable affinity for Brussels Airlines.
The key figures that characterise the Vitreous enamel profile in Belgium.
63.5% are female, 36.5% are male, average age 42.7.
| Metric | Value |
|---|---|
| Female | 63.5% |
| Male | 36.5% |
| Average age | 42.7 |
| Estimated audience size | 1,170,286 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 14% | |
| 20-29 | 18% | |
| 30-39 | 15% | |
| 40-49 | 22% | |
| 50+ | 31% |
of the worldwide Vitreous enamel audience comes from Belgium.
| Country | Share |
|---|---|
| Germany | 24.8% |
| United States | 10.7% |
| Netherlands | 9.0% |
The strongest cross-interests of the Vitreous enamel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Opodo | Travel & Leisure | 4.42× | ||
| 02 | Pound cake | Food & Beverages | 3.86× | ||
| 03 | Santander Group | Business & Career | 3.69× | ||
| 04 | Europcar | Cars & Mobility | 3.29× | ||
| 05 | Station wagon | Cars & Mobility | 3.17× | ||
| 06 | Tinder | Internet & Social Media | 2.95× | ||
| 07 | Intersport | Shopping | 2.75× | ||
| 08 | Spaghetti | Food & Beverages | 2.74× | ||
| 09 | Google Street View | Internet & Social Media | 2.53× | ||
| 10 | Nail salon | Beauty & Wellness | 2.48× | ||
| 11 | Artificial nails | Beauty & Wellness | 2.34× | ||
| 12 | Countertop | Home & Garden | 2.30× | ||
| 13 | Brussels Airlines | Travel & Leisure | 2.07× | ||
| 14 | BNP Paribas Fortis | Business & Career | 1.99× | ||
| 15 | Kitchen utensil | Home & Garden | 1.82× | ||
| 16 | Orange | Technology & Electronics | 1.71× | ||
| 17 | Refrigerator | Home & Garden | 1.70× | ||
| 18 | Cabinetry | Home & Garden | 1.60× | ||
| 19 | K.R.C. Genk | Sports | 1.52× | ||
| 20 | Spar (retailer) | Shopping | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.40× | |
| Quality Awareness | PREMIUM | 1.32× | |
| Indulgence | JOY | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.89× | |
| Urban Lifestyle | OPEN | 0.95× | |
| Healthy Lifestyle | BALANCE | 0.96× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Vitreous enamel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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