A data profile of the people who buy, follow and care about Vitreous enamel in Austria — modelled from more than twelve digital signal sources. Vitreous enamel has an estimated audience of 825,870 people in Austria.
Vitreous enamel has an estimated audience of 825,870 people in Austria. 55.9% are female, 44.1% are male, average age 42.4. Top brand affinities: Kronen Zeitung, Google Maps, WhatsApp, Obi (store), Politics.
Top brand affinities include Kronen Zeitung, Google Maps, WhatsApp, with strongest over-indexing on Kronen Zeitung (2.02× the country average).
Demographically, the Vitreous enamel audience skews more female with an average age of 42.4, and over-indexes on personality traits such as Convenience Orientation, Social Media Usage.
The typical Vitreous enamel fan in Austria is more female, around 42.4 years old, with strong Convenience Orientation tendencies and a notable affinity for Kronen Zeitung.
The key figures that characterise the Vitreous enamel profile in Austria.
55.9% are female, 44.1% are male, average age 42.4.
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 42.4 |
| Estimated audience size | 825,870 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 19% | |
| 30-39 | 20% | |
| 40-49 | 25% | |
| 50+ | 25% |
of the worldwide Vitreous enamel audience comes from Austria.
| Country | Share |
|---|---|
| Germany | 24.8% |
| United States | 10.7% |
| Netherlands | 9.0% |
The strongest cross-interests of the Vitreous enamel audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Newsletter | Technology & Electronics | 2.55× | ||
| 02 | Internet & Social Media | 2.09× | |||
| 03 | Kronen Zeitung | News | 2.02× | ||
| 04 | Real estate broker | Home & Garden | 2.00× | ||
| 05 | Gambling | Games | 1.91× | ||
| 06 | Distilled beverage | Food & Beverages | 1.88× | ||
| 07 | Google Maps | Internet & Social Media | 1.84× | ||
| 08 | Politics | Politics & Society | 1.76× | ||
| 09 | Italian cuisine | Food & Beverages | 1.75× | ||
| 10 | Blues music | Music & Radio | 1.74× | ||
| 11 | Bicycle | Cars & Mobility | 1.74× | ||
| 12 | Innovation | Business & Career | 1.65× | ||
| 13 | Toys | Games | 1.64× | ||
| 14 | Stress (biology) | Health | 1.64× | ||
| 15 | Renewable energy | Business & Career | 1.62× | ||
| 16 | Hobby | Home & Garden | 1.61× | ||
| 17 | Instant messaging | Internet & Social Media | 1.61× | ||
| 18 | Obi (store) | Shopping | 1.59× | ||
| 19 | Hair products | Beauty & Wellness | 1.54× | ||
| 20 | Freeware | Technology & Electronics | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.39× | |
| Social Media Usage | JOY | 1.37× | |
| Career Orientation | POWER | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 0.36× | |
| Early Adopter Mentality | POWER | 0.87× | |
| Risk Appetite | THRILL | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Austria who actively search for Vitreous enamel. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Austria. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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