A data profile of the people who buy, follow and care about Estratégia Concursos in Brazil — modelled from more than twelve digital signal sources. Estratégia Concursos has an estimated audience of 5,651,923 people in Brazil.
Estratégia Concursos has an estimated audience of 5,651,923 people in Brazil. 53.8% are female, 46.2% are male, average age 33.3. Top brand affinities: ViajaNet, MeuCarroNovo, Betfair, Nissan Versa, Superman.
Top brand affinities include ViajaNet, MeuCarroNovo, Betfair, with strongest over-indexing on ViajaNet (9.32× the country average).
Demographically, the Estratégia Concursos audience skews balanced with an average age of 33.3, and over-indexes on personality traits such as Community Orientation, Patriotism.
The typical Estratégia Concursos fan in Brazil is balanced, around 33.3 years old, with strong Community Orientation tendencies and a notable affinity for ViajaNet.
The key figures that characterise the Estratégia Concursos profile in Brazil.
53.8% are female, 46.2% are male, average age 33.3.
| Metric | Value |
|---|---|
| Female | 53.8% |
| Male | 46.2% |
| Average age | 33.3 |
| Estimated audience size | 5,651,923 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 30% | |
| 20-29 | 27% | |
| 30-39 | 22% | |
| 40-49 | 13% | |
| 50+ | 8% |
of the worldwide Estratégia Concursos audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 98.7% |
| Spain | 0.3% |
| United States | 0.3% |
The strongest cross-interests of the Estratégia Concursos audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Jeep Cherokee | Cars & Mobility | 11.80× | ||
| 02 | Ford Transit | Cars & Mobility | 11.27× | ||
| 03 | Nissan Versa | Cars & Mobility | 9.54× | ||
| 04 | ViajaNet | Travel & Leisure | 9.32× | ||
| 05 | MeuCarroNovo | Cars & Mobility | 8.69× | ||
| 06 | Argos (retailer) | Shopping | 8.13× | ||
| 07 | Le Creuset | Home & Garden | 4.98× | ||
| 08 | Spy film | Movies & TV | 4.43× | ||
| 09 | Germany | Travel & Leisure | 3.86× | ||
| 10 | Betfair | Games | 3.44× | ||
| 11 | Arsenal F.C. | Sports | 2.52× | ||
| 12 | Gusttavo Lima | Music & Radio | 2.22× | ||
| 13 | Spanish language | Politics & Society | 1.93× | ||
| 14 | Atacadão | Shopping | 1.90× | ||
| 15 | JusBrasil | Internet & Social Media | 1.83× | ||
| 16 | College | Business & Career | 1.82× | ||
| 17 | WebMotors | Cars & Mobility | 1.65× | ||
| 18 | Pop music | Music & Radio | 1.59× | ||
| 19 | Soul music | Music & Radio | 1.56× | ||
| 20 | Superman | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 3.16× | |
| Patriotism | CONSERVATISM | 2.48× | |
| Travelling | THRILL | 1.78× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.56× | |
| Tradition | CONSERVATISM | 0.61× | |
| Quality Awareness | PREMIUM | 0.75× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for Estratégia Concursos. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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