A data profile of the people who buy, follow and care about São Paulo Museum of Art in Brazil — modelled from more than twelve digital signal sources. São Paulo Museum of Art has an estimated audience of 4,134,285 people in Brazil.
São Paulo Museum of Art has an estimated audience of 4,134,285 people in Brazil. 59.2% are female, 40.8% are male, average age 42.5. Top brand affinities: Fortaleza Esporte Clube, Melhores Destinos, MSN, Dafiti, Coritiba Foot Ball Club.
Top brand affinities include Fortaleza Esporte Clube, Melhores Destinos, MSN, with strongest over-indexing on Fortaleza Esporte Clube (1.89× the country average).
Demographically, the São Paulo Museum of Art audience skews more female with an average age of 42.5, and over-indexes on personality traits such as Indulgence, Individualism.
The typical São Paulo Museum of Art fan in Brazil is more female, around 42.5 years old, with strong Indulgence tendencies and a notable affinity for Fortaleza Esporte Clube.
The key figures that characterise the São Paulo Museum of Art profile in Brazil.
59.2% are female, 40.8% are male, average age 42.5.
| Metric | Value |
|---|---|
| Female | 59.2% |
| Male | 40.8% |
| Average age | 42.5 |
| Estimated audience size | 4,134,285 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 18% | |
| 30-39 | 20% | |
| 40-49 | 22% | |
| 50+ | 27% |
of the worldwide São Paulo Museum of Art audience comes from Brazil.
| Country | Share |
|---|---|
| Brazil | 71.2% |
| Japan | 10.9% |
| United States | 3.6% |
The strongest cross-interests of the São Paulo Museum of Art audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Melhores Destinos | Travel & Leisure | 5.83× | ||
| 02 | Sodimac | Home & Garden | 2.83× | ||
| 03 | Lodging | Travel & Leisure | 2.56× | ||
| 04 | Maria Bethânia | Music & Radio | 2.53× | ||
| 05 | Bossa nova | Music & Radio | 2.24× | ||
| 06 | Dafiti | Fashion & Accessoires | 2.17× | ||
| 07 | Island | Travel & Leisure | 2.13× | ||
| 08 | Playground | Kids & Family | 2.13× | ||
| 09 | MSN | News | 2.12× | ||
| 10 | Centauro | Cars & Mobility | 1.90× | ||
| 11 | Fortaleza Esporte Clube | Sports | 1.89× | ||
| 12 | Coritiba Foot Ball Club | Sports | 1.88× | ||
| 13 | Brad Pitt | Movies & TV | 1.80× | ||
| 14 | Assaí | Food & Beverages | 1.68× | ||
| 15 | Goiás Esporte Clube | Sports | 1.67× | ||
| 16 | Public transport | Cars & Mobility | 1.62× | ||
| 17 | Activism | Politics & Society | 1.62× | ||
| 18 | Spanish language | Politics & Society | 1.60× | ||
| 19 | Localiza | Cars & Mobility | 1.59× | ||
| 20 | Associação Chapecoense de Futebol | Sports | 1.54× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Indulgence | JOY | 2.45× | |
| Individualism | JOY | 1.45× | |
| Career Orientation | POWER | 1.39× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.65× | |
| DIY Mentality | THRILL | 0.78× | |
| Risk Appetite | THRILL | 0.84× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Brazil who actively search for São Paulo Museum of Art. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Brazil. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.