Rascasse Audience Intelligence

Universal Studios Hollywood Target Market in United States

Universal Studios Hollywood has an estimated audience of 8.9M people in United States.

#441among brands in United States#345in Travel & Leisure

The average Universal Studios Hollywood fan in United States is 34.4 years old, more female, and lives primarily in California.

Most fans live in California, Arizona, Nevada.

Top affinities include Dutch Wonderland, SeaWorld San Diego, Minnie Mouse, with strongest over-indexing on Dutch Wonderland (17.31× the country average).

Demographically, the Universal Studios Hollywood audience skews more female with an average age of 34.4, and over-indexes on personality traits such as Urban Lifestyle, Extroversion.

The typical Universal Studios Hollywood fan in United States is more female, around 34.4 years old, with strong Urban Lifestyle tendencies and a notable affinity for Dutch Wonderland.

Category: Travel & Leisure · Type: Brand

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
8.9M
in United States
Gender
75.0%♀
25.0% male
Age
34.4
average years
Country rank
#4041
among all objects in United States
Fig. 01

Search interest · 12-month trend

-1%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Customer demographics of Universal Studios Hollywood

75.0% are female, 25.0% are male, average age 34.4.

Fig. 02

Gender split

75.0%
Female
25.0%
Male
Demographic split for Universal Studios Hollywood audience in United States
MetricValue
Female75.0%
Male25.0%
Average age34.4
Estimated audience size8.9M
Fig. 03

Age distribution

Ø 34.4
average years
Age distribution of the Universal Studios Hollywood audience in United States
Age bracketShare%
16-2430%
25-3425%
35-4421%
45-5416%
55+8%
Fig. 04

Worldwide distribution

78.9%

of the worldwide Universal Studios Hollywood audience comes from United States.

Worldwide audience distribution share by country for Universal Studios Hollywood
CountryShare
United States78.9%
United Kingdom2.3%
Mexico2.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Universal Studios Hollywood customers by region in United States
#RegionReachAffinity×
01California~6.5M15.57×
02Nevada~600K6.63×
03Arizona~1M5.10×
04Hawaii~50K1.42×
05Utah~100K1.26×
06New Mexico~70K1.26×
07Washington~200K1.15×
08Oregon~100K1.04×
09Idaho~50K0.92×
10Alaska~10K0.73×
11Colorado~100K0.72×
12Texas~400K0.69×
13Wyoming~9K0.61×
14Montana~20K0.58×
15Illinois~200K0.56×
16Florida~300K0.53×
17Nebraska~30K0.51×
18Kansas~40K0.49×
19North Dakota~10K0.49×
20Oklahoma~50K0.48×
21South Dakota~10K0.48×
22Minnesota~70K0.47×
23Washington, District of Columbia~9K0.47×
24New York~200K0.44×
25New Jersey~100K0.44×
26Massachusetts~80K0.42×
27Missouri~70K0.42×
28Virginia~90K0.41×
29Arkansas~30K0.40×
30Rhode Island~10K0.40×
31Maryland~60K0.39×
32Iowa~30K0.39×
33Delaware~10K0.39×
34Wisconsin~60K0.38×
35Louisiana~50K0.38×
36Indiana~70K0.37×
37Connecticut~40K0.37×
38New Hampshire~10K0.37×
39Tennessee~70K0.35×
40Georgia~100K0.34×
41Mississippi~30K0.34×
42Maine~10K0.34×
43Pennsylvania~100K0.33×
44Michigan~90K0.33×
45Ohio~100K0.32×
46Kentucky~40K0.32×
47West Virginia~10K0.31×
48North Carolina~90K0.30×
49Alabama~40K0.29×
50South Carolina~40K0.28×
Fig. 06

Affinity by region

Affinity by region — Universal Studios Hollywood, United States
0.28×1.00×15.57×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Universal Studios Hollywood audience vs. the country average
#·InterestCategoryAffinity×
01Dutch WonderlandTravel & Leisure17.31×
02SeaWorld San DiegoTravel & Leisure15.37×
03Minnie MouseMovies & TV15.23×
04ZootopiaMovies & TV14.00×
05America's Test KitchenFood & Beverages13.61×
06Universal Studios FloridaTravel & Leisure11.83×
07Knott's Berry FarmTravel & Leisure11.30×
08Khan AcademyBusiness & Career10.41×
09Once Upon a Time (TV series)Movies & TV10.35×
10Cold Stone CreameryFood & Beverages10.22×
11This Is Us (TV series)Movies & TV10.20×
12Jane the VirginMovies & TV10.08×
13Panda ExpressFood & Beverages9.74×
14CinnabonFood & Beverages9.59×
15Full HouseMovies & TV9.22×
16My Little PonyKids & Family8.74×
17Peppa PigKids & Family7.13×
18Universal OrlandoTravel & Leisure7.11×
19MonstersMovies & TV6.31×
20Taco BellFood & Beverages2.22×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Universal Studios Hollywood audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Universal Studios Hollywood audience vs. the country average · What stands out
TraitClusterDeviationScore
Urban LifestyleOPEN1.39×
ExtroversionTHRILL1.35×
Community OrientationOPEN1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Universal Studios Hollywood audience vs. the country average · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.85×
SustainabilityBALANCE0.86×
DIY MentalityTHRILL0.86×
0×1.00× baseline2×
Appendix

Explore more audiences

More Travel & Leisure audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Universal Studios Hollywood over the last 12 months. Modelled, not counted; people interested in several brands count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/universal-studios-hollywood-45015” · Methodology