A data profile of the people who buy, follow and care about Canadian culture in Canada — modelled from more than twelve digital signal sources. Canadian culture has an estimated audience of 3,735,479 people in Canada.
The average Canadian culture fan in Canada is 42.0 years old, balanced, and lives primarily in Ontario.
The audience is concentrated in Ontario, British Columbia, Quebec.
Top brand affinities include Sustainable energy, Mortgage loans, Breaking news, with strongest over-indexing on Sustainable energy (3.04× the country average).
Demographically, the Canadian culture audience skews balanced with an average age of 42.0, and over-indexes on personality traits such as Family Orientation, Sustainability.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 10 regions tracked by Rascasse.
The typical Canadian culture fan in Canada is balanced, around 42.0 years old, with strong Family Orientation tendencies and a notable affinity for Sustainable energy.
The key figures that characterise the Canadian culture profile in Canada.
48.9% are female, 51.1% are male, average age 42.0.
| Metric | Value |
|---|---|
| Female | 48.9% |
| Male | 51.1% |
| Average age | 42.0 |
| Estimated audience size | 3,735,479 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 15% | |
| 30-39 | 18% | |
| 40-49 | 23% | |
| 50+ | 27% |
of the worldwide Canadian culture audience comes from Canada.
| Country | Share |
|---|---|
| Canada | 87.5% |
| United States | 6.9% |
| India | 1.3% |
Where the Canadian culture audience in Canada is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | New Brunswick | ~100K | 1.34× | |
| 02 | Ontario | ~2M | 1.27× | |
| 03 | Saskatchewan | ~100K | 1.25× | |
| 04 | Alberta | ~500K | 1.08× | |
| 05 | British Columbia | ~600K | 1.07× | |
| 06 | Manitoba | ~200K | 1.07× | |
| 07 | Prince Edward Island | ~20K | 0.95× | |
| 08 | Nova Scotia | ~100K | 0.90× | |
| 09 | Newfoundland and Labrador | ~50K | 0.90× | |
| 10 | Quebec | ~500K | 0.58× |
The strongest cross-interests of the Canadian culture audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Sustainable energy | Home & Garden | 3.04× | ||
| 02 | Wealth management | Business & Career | 2.12× | ||
| 03 | Renewable energy | Business & Career | 2.09× | ||
| 04 | Home insurance | Business & Career | 2.07× | ||
| 05 | Online banking | Business & Career | 2.04× | ||
| 06 | Life insurance | Business & Career | 1.91× | ||
| 07 | Vehicle insurance | Cars & Mobility | 1.88× | ||
| 08 | Western Union | Business & Career | 1.86× | ||
| 09 | Lottery | Games | 1.86× | ||
| 10 | First class travel | Travel & Leisure | 1.75× | ||
| 11 | The UPS Store | Shopping | 1.69× | ||
| 12 | Solar energy | Home & Garden | 1.69× | ||
| 13 | Tesla Motors | Cars & Mobility | 1.60× | ||
| 14 | Breaking news | Movies & TV | 1.56× | ||
| 15 | FedEx | Business & Career | 1.55× | ||
| 16 | Online newspaper | News | 1.54× | ||
| 17 | Tradition | Politics & Society | 1.54× | ||
| 18 | Innovation | Business & Career | 1.53× | ||
| 19 | Mortgage loans | Business & Career | 1.52× | ||
| 20 | Credit (finance) | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.72× | |
| Sustainability | BALANCE | 1.62× | |
| Tradition | CONSERVATISM | 1.54× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.69× | |
| Design Affinity | PREMIUM | 0.74× | |
| Mindfulness | BALANCE | 0.85× |
Canadian culture has an estimated audience of 3,735,479 people in Canada, concentrated in Ontario and British Columbia.
48.9% of Canadian culture fans are female, 51.1% are male, with an average age of 42.0 years.
Canadian culture fans show strongest brand affinity for Sustainable energy (3.04×), Mortgage loans (1.52×), and Breaking news (1.56×) over the country average.
Canadian culture fans in Canada are most concentrated in Ontario (reach ~2M), British Columbia (reach ~600K), and Quebec (reach ~500K). These three regions account for the largest share of the active audience.
Beyond Canadian culture itself, the audience over-indexes on Mortgage loans (1.52×), Breaking news (1.56×), Renewable energy (2.09×), and Online banking (2.04×) compared to the Canada average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Canada who actively search for Canadian culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Canada. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.