Rascasse Audience Intelligence

Canadian culture Audience in United States

A data profile of the people who buy, follow and care about Canadian culture in United States — modelled from more than twelve digital signal sources. Canadian culture has an estimated audience of 296,069 people in United States.

#13540among Topic in United States#4073in Travel & Leisure

The average Canadian culture fan in United States is 45.7 years old, balanced, and lives primarily in Texas.

The audience is concentrated in Texas, California, Florida.

Top brand affinities include Drudge Report, New York Post, Erin Andrews, with strongest over-indexing on Drudge Report (11.66× the country average).

Demographically, the Canadian culture audience skews balanced with an average age of 45.7, and over-indexes on personality traits such as Patriotism, Need for Security.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Canadian culture fan in United States is balanced, around 45.7 years old, with strong Patriotism tendencies and a notable affinity for Drudge Report.

Category: Travel & Leisure · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Canadian culture profile in United States.

Audience size
296K
in United States
Gender
47.0%♀
53.0% male
Age
45.7
average years
Country rank
#48700
Topic in United States
Fig. 01

Search interest · 12-month trend

+5%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Canadian culture fans

47.0% are female, 53.0% are male, average age 45.7.

Fig. 02

Gender split

47.0%
Female
53.0%
Male
Demographic split for Canadian culture audience in United States
MetricValue
Female47.0%
Male53.0%
Average age45.7
Estimated audience size296,069
Fig. 03

Age distribution

Ø 45.7
average years
Age distribution of the Canadian culture audience in United States
Age bracketShare%
16-1911%
20-2911%
30-3916%
40-4924%
50+39%
Fig. 04

Worldwide distribution

6.9%

of the worldwide Canadian culture audience comes from United States.

Worldwide audience distribution share by country for Canadian culture
CountryShare
Canada87.5%
United States6.9%
India1.3%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Canadian culture audience in United States is strongest.

Fig. 05

Top regions by affinity

Canadian culture fans by region: top regions in United States
#RegionReachAffinity×
01Texas~60K2.45×
02Oklahoma~4K1.26×
03North Dakota<1K1.24×
04Alaska<1K1.20×
05Virginia~8K1.17×
06South Carolina~5K1.16×
07Georgia~10K1.13×
08Vermont<1K1.12×
09Nebraska~2K1.11×
10Iowa~3K1.10×
11South Dakota<1K1.08×
12Mississippi~3K1.07×
13Idaho~2K1.06×
14Hawaii~1K1.04×
15Minnesota~4K1.03×
16Louisiana~4K1.03×
17Montana<1K1.03×
18Kansas~2K1.02×
19Missouri~5K1.01×
20Rhode Island<1K1.00×
21Delaware<1K1.00×
22New Hampshire~1K0.99×
23Maine~1K0.99×
24Kentucky~4K0.98×
25West Virginia~1K0.98×
26Indiana~5K0.96×
27Washington, District of Columbia<1K0.96×
28Utah~2K0.94×
29Arkansas~2K0.94×
30New Mexico~1K0.94×
31Washington~6K0.93×
32Alabama~4K0.93×
33Nevada~3K0.92×
34Michigan~7K0.90×
35Oregon~3K0.90×
36Massachusetts~5K0.88×
37Wisconsin~4K0.88×
38Connecticut~3K0.87×
39Pennsylvania~9K0.86×
40Colorado~4K0.86×
41North Carolina~8K0.84×
42Arizona~5K0.82×
43Tennessee~5K0.82×
44Maryland~4K0.80×
45Florida~20K0.78×
46New York~10K0.78×
47Illinois~8K0.78×
48New Jersey~6K0.77×
49California~20K0.76×
50Ohio~7K0.72×
Fig. 06

Affinity by region

Affinity by region — Canadian culture, United States
0.72×1.00×2.45×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Canadian culture audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Canadian culture audience
#·InterestCategoryAffinity×
01Erin AndrewsSports16.44×
02Drudge ReportSports11.66×
03New York PostNews5.47×
04PoliticoPolitics & Society4.98×
05Renewable energyBusiness & Career3.37×
06InnovationBusiness & Career3.09×
07FedExBusiness & Career2.98×
08Nonprofit organizationPolitics & Society2.43×
09RedditInternet & Social Media2.32×
10CNNMovies & TV2.21×
11PinterestInternet & Social Media1.96×
12Donald TrumpPolitics & Society1.88×
13WineFood & Beverages1.82×
14Health careBusiness & Career1.81×
15XInternet & Social Media1.75×
16RecipesFood & Beverages1.71×
17SmartphonesTechnology & Electronics1.67×
18Home improvementHome & Garden1.63×
19CookingFood & Beverages1.62×
20Alcoholic beveragesFood & Beverages1.61×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Canadian culture audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Canadian culture audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM3.27×
Need for SecurityCONSERVATISM1.91×
Family OrientationCONSERVATISM1.86×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Canadian culture audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.74×
Pet OwnershipJOY0.79×
ExtroversionTHRILL0.87×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Canadian culture have in United States?

Canadian culture has an estimated audience of 296,069 people in United States, concentrated in Texas and California.

02

What is the gender split and age of Canadian culture fans?

47.0% of Canadian culture fans are female, 53.0% are male, with an average age of 45.7 years.

03

Which brands do Canadian culture fans like most?

Canadian culture fans show strongest brand affinity for Drudge Report (11.66×), New York Post (5.47×), and Erin Andrews (16.44×) over the country average.

04

Where do Canadian culture fans live in United States?

Canadian culture fans in United States are most concentrated in Texas (reach ~60K), California (reach ~20K), and Florida (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Canadian culture fans also like?

Beyond Canadian culture itself, the audience over-indexes on New York Post (5.47×), Erin Andrews (16.44×), Donald Trump (1.88×), and CNN (2.21×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in United States

See Canadian culture audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Canadian culture. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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