Rascasse Audience Intelligence

Black Friday (shopping) Audience in Switzerland

A data profile of the people who buy, follow and care about Black Friday (shopping) in Switzerland — modelled from more than twelve digital signal sources. Black Friday (shopping) has an estimated audience of 945,107 people in Switzerland.

#405among Topic in Switzerland
#32in Shopping

The average Black Friday (shopping) fan in Switzerland is 42.4 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Vaud, Canton of Bern.

Category: Shopping · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Black Friday (shopping) profile in Switzerland.

Audience size
945K
in Switzerland
Gender
62.1%♀
37.9% male
Age
42.4
average years
Country rank
#590
Topic in Switzerland
Fig. 01

Search interest · 12-month trend

-3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Black Friday (shopping) fans

62.1% are female, 37.9% are male, average age 42.4.

Fig. 02

Gender split

62.1%
Female
37.9%
Male
Demographic split for Black Friday (shopping) audience in Switzerland
MetricValue
Female62.1%
Male37.9%
Average age42.4
Estimated audience size945,107
Fig. 03

Age distribution

Ø 42.4
average years
Age distribution of the Black Friday (shopping) audience in Switzerland
Age bracketShare%
16-1910%
20-2919%
30-3922%
40-4926%
50+23%
Fig. 04

Worldwide distribution

0.4%

of the worldwide Black Friday (shopping) audience comes from Switzerland.

Worldwide audience distribution share by country for Black Friday (shopping)
CountryShare
United States20.6%
Brazil8.1%
Italy7.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Black Friday (shopping) audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Black Friday (shopping) fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Zürich~300K1.80×
02Vaud~200K1.67×
03Luzern~60K1.49×
04Canton of Bern~100K1.44×
05Aargau~80K1.34×
06Canton of Geneva~80K1.29×
07Basel-City~50K1.23×
08Canton of St. Gallen~60K1.19×
09Valais~40K1.18×
10Fribourg~40K1.16×
11Thurgau~30K1.08×
12Canton of Zug~10K1.03×
13Basel-Landschaft~20K1.02×
14Neuchatel~20K0.99×
15Solothurn~20K0.97×
16Schwyz~10K0.94×
17Graubünden~20K0.87×
18Ticino~30K0.85×
19Schaffhausen~6K0.79×
20Jura~5K0.74×
21Appenzell Ausserrhoden~3K0.70×
22Canton of Nidwalden~2K0.68×
23Canton of Obwalden~2K0.65×
24Canton of Glarus~2K0.62×
25Appenzell Innerrhoden<1K0.62×
26Uri~2K0.59×
Appendix

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How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Black Friday (shopping). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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