Rascasse Audience Intelligence

Google Flights Audience in Switzerland

A data profile of the people who buy, follow and care about Google Flights in Switzerland — modelled from more than twelve digital signal sources. Google Flights has an estimated audience of 4,152,053 people in Switzerland.

#9among Website / Newspaper / Magazine in Switzerland
#3in Travel & Leisure

The average Google Flights fan in Switzerland is 40.6 years old, more female, and lives primarily in Canton of Zürich.

The audience is concentrated in Canton of Zürich, Vaud, Canton of Geneva.

Category: Travel & Leisure · Type: Website / Newspaper / Magazine

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-18.

Section 01

At a glance

The key figures that characterise the Google Flights profile in Switzerland.

Audience size
4.2M
in Switzerland
Gender
70.9%♀
29.1% male
Age
40.6
average years
Country rank
#41
Website / Newspaper / Magazine in Switzerland
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Audience demographics of Google Flights

70.9% are female, 29.1% are male, average age 40.6.

Fig. 02

Gender split

70.9%
Female
29.1%
Male
Demographic split for Google Flights audience in Switzerland
MetricValue
Female70.9%
Male29.1%
Average age40.6
Estimated audience size4,152,053
Fig. 03

Age distribution

Ø 40.6
average years
Age distribution of the Google Flights audience in Switzerland
Age bracketShare%
16-1911%
20-2924%
30-3924%
40-4921%
50+20%
Fig. 04

Worldwide distribution

2.6%

of the worldwide Google Flights audience comes from Switzerland.

Worldwide audience distribution share by country for Google Flights
CountryShare
United States19.4%
China7.4%
United Kingdom3.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Switzerland average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Google Flights audience in Switzerland is strongest.

Fig. 05

Top regions by affinity

Google Flights fans by region: top regions in Switzerland
#RegionReachAffinity×
01Canton of Geneva~500K3.12×
02Vaud~600K2.29×
03Canton of Zürich~1M2.19×
04Canton of Zug~80K1.52×
05Basel-City~200K1.49×
06Valais~200K1.30×
07Fribourg~200K1.22×
08Neuchatel~100K1.22×
09Canton of Bern~500K1.10×
10Luzern~200K0.92×
11Schwyz~60K0.92×
12Canton of St. Gallen~200K0.88×
13Ticino~100K0.88×
14Aargau~200K0.87×
15Graubünden~80K0.78×
16Basel-Landschaft~70K0.74×
17Thurgau~70K0.67×
18Schaffhausen~20K0.66×
19Solothurn~70K0.62×
20Jura~20K0.59×
21Canton of Nidwalden~8K0.53×
22Canton of Obwalden~7K0.46×
23Uri~6K0.44×
24Appenzell Innerrhoden~2K0.44×
25Appenzell Ausserrhoden~8K0.43×
26Canton of Glarus~6K0.42×
Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Travel & Leisure audiences in Switzerland

See Google Flights audiences in other countries

How to read this data

Audience size is the estimated number of people in Switzerland who actively search for Google Flights. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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