A data profile of the people who buy, follow and care about Schwingen in Switzerland — modelled from more than twelve digital signal sources. Schwingen has an estimated audience of 1,011,298 people in Switzerland.
Schwingen has an estimated audience of 1,011,298 people in Switzerland. 30.9% are female, 69.1% are male, average age 38.6. Top brand affinities: Mixed martial arts, FC Bayern Munich, Transfermarkt, Manchester City F.C., Anthony Joshua.
Top brand affinities include Mixed martial arts, FC Bayern Munich, Transfermarkt, with strongest over-indexing on Mixed martial arts (2.44× the country average).
Demographically, the Schwingen audience skews more male with an average age of 38.6, and over-indexes on personality traits such as Risk Appetite, Early Adopter Mentality.
The typical Schwingen fan in Switzerland is more male, around 38.6 years old, with strong Risk Appetite tendencies and a notable affinity for Mixed martial arts.
The key figures that characterise the Schwingen profile in Switzerland.
30.9% are female, 69.1% are male, average age 38.6.
| Metric | Value |
|---|---|
| Female | 30.9% |
| Male | 69.1% |
| Average age | 38.6 |
| Estimated audience size | 1,011,298 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 19% | |
| 20-29 | 22% | |
| 30-39 | 21% | |
| 40-49 | 20% | |
| 50+ | 18% |
The strongest cross-interests of the Schwingen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Anthony Joshua | Sports | 4.12× | ||
| 02 | Sylvester Stallone | Movies & TV | 3.13× | ||
| 03 | Michael Douglas | Movies & TV | 2.71× | ||
| 04 | Grappling | Sports | 2.62× | ||
| 05 | Mixed martial arts | Sports | 2.44× | ||
| 06 | WWE | Sports | 2.42× | ||
| 07 | Judo | Sports | 2.29× | ||
| 08 | Borussia Dortmund | Sports | 2.01× | ||
| 09 | Ultimate Fighting Championship | Sports | 1.94× | ||
| 10 | Combat sport | Sports | 1.91× | ||
| 11 | Manchester City F.C. | Sports | 1.77× | ||
| 12 | Tottenham Hotspur F.C. | Sports | 1.76× | ||
| 13 | FC Bayern Munich | Sports | 1.72× | ||
| 14 | Transfermarkt | Sports | 1.68× | ||
| 15 | Paris Saint-Germain | Sports | 1.63× | ||
| 16 | Arsenal F.C. | Sports | 1.63× | ||
| 17 | Twitch | Games | 1.59× | ||
| 18 | La Liga | Sports | 1.58× | ||
| 19 | Viral video | Internet & Social Media | 1.57× | ||
| 20 | A.C. Milan | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 1.30× | |
| Early Adopter Mentality | POWER | 1.12× | |
| Spirituality | BALANCE | 1.07× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.61× | |
| Creativity | OPEN | 0.68× | |
| Price Sensitivity | PREMIUM | 0.70× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Switzerland who actively search for Schwingen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Switzerland. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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