A data profile of the people who buy, follow and care about Cable television in Colombia — modelled from more than twelve digital signal sources. Cable television has an estimated audience of 3,228,477 people in Colombia.
Cable television has an estimated audience of 3,228,477 people in Colombia. 45.4% are female, 54.6% are male, average age 36.3. Top brand affinities: Manchester City F.C., Pay television, UEFA Europa League, Arsenal F.C., Apple TV.
Top brand affinities include Manchester City F.C., Pay television, UEFA Europa League, with strongest over-indexing on Manchester City F.C. (1.58× the country average).
Demographically, the Cable television audience skews balanced with an average age of 36.3, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.
The typical Cable television fan in Colombia is balanced, around 36.3 years old, with strong Convenience Orientation tendencies and a notable affinity for Manchester City F.C..
The key figures that characterise the Cable television profile in Colombia.
45.4% are female, 54.6% are male, average age 36.3.
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 36.3 |
| Estimated audience size | 3,228,477 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 27% | |
| 20-29 | 22% | |
| 30-39 | 18% | |
| 40-49 | 15% | |
| 50+ | 17% |
of the worldwide Cable television audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 22.9% |
| Brazil | 6.8% |
| India | 5.3% |
The strongest cross-interests of the Cable television audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Home cinema | Technology & Electronics | 1.87× | ||
| 02 | Citibank | Business & Career | 1.85× | ||
| 03 | Pay television | Movies & TV | 1.83× | ||
| 04 | Leicester City F.C. | Sports | 1.72× | ||
| 05 | Apple TV | Movies & TV | 1.65× | ||
| 06 | Bwin | Games | 1.64× | ||
| 07 | Ligue 1 | Sports | 1.62× | ||
| 08 | Real Betis | Sports | 1.59× | ||
| 09 | S.S.C. Napoli | Sports | 1.59× | ||
| 10 | Manchester City F.C. | Sports | 1.58× | ||
| 11 | Atalanta B.C. | Sports | 1.58× | ||
| 12 | Mohamed Salah | Sports | 1.58× | ||
| 13 | Eurosport | Sports | 1.58× | ||
| 14 | Arsenal F.C. | Sports | 1.55× | ||
| 15 | Jessica Alba | Movies & TV | 1.55× | ||
| 16 | Beach soccer | Sports | 1.54× | ||
| 17 | Robert Lewandowski | Sports | 1.54× | ||
| 18 | Southampton F.C. | Sports | 1.53× | ||
| 19 | UEFA Europa League | Sports | 1.52× | ||
| 20 | Paul Pogba | Sports | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.06× | |
| Early Adopter Mentality | POWER | 1.04× | |
| Individualism | JOY | 1.01× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.71× | |
| Price Sensitivity | PREMIUM | 0.71× | |
| Creativity | OPEN | 0.74× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Cable television. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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