A data profile of the people who buy, follow and care about Chemical substance in Colombia — modelled from more than twelve digital signal sources. Chemical substance has an estimated audience of 3,223,815 people in Colombia.
Chemical substance has an estimated audience of 3,223,815 people in Colombia. 56.0% are female, 44.0% are male, average age 37.2. Top brand affinities: Non-alcoholic beverage, Herbalism, Endangered species, Insect repellent, Roller coaster.
Top brand affinities include Non-alcoholic beverage, Herbalism, Endangered species, with strongest over-indexing on Non-alcoholic beverage (1.61× the country average).
Demographically, the Chemical substance audience skews more female with an average age of 37.2, and over-indexes on personality traits such as Convenience Orientation, Indulgence.
The typical Chemical substance fan in Colombia is more female, around 37.2 years old, with strong Convenience Orientation tendencies and a notable affinity for Non-alcoholic beverage.
The key figures that characterise the Chemical substance profile in Colombia.
56.0% are female, 44.0% are male, average age 37.2.
| Metric | Value |
|---|---|
| Female | 56.0% |
| Male | 44.0% |
| Average age | 37.2 |
| Estimated audience size | 3,223,815 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 25% | |
| 20-29 | 21% | |
| 30-39 | 18% | |
| 40-49 | 18% | |
| 50+ | 18% |
of the worldwide Chemical substance audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 23.1% |
| United Kingdom | 4.7% |
| India | 4.0% |
The strongest cross-interests of the Chemical substance audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Roller coaster | Travel & Leisure | 1.71× | ||
| 02 | Insect repellent | Health | 1.62× | ||
| 03 | Convenience food | Food & Beverages | 1.62× | ||
| 04 | Tropical Cheese | Food & Beverages | 1.62× | ||
| 05 | Non-alcoholic beverage | Food & Beverages | 1.61× | ||
| 06 | Cathay Pacific | Travel & Leisure | 1.60× | ||
| 07 | Amiens SC | Sports | 1.59× | ||
| 08 | Herbalism | Health | 1.56× | ||
| 09 | Washington Commanders | Sports | 1.54× | ||
| 10 | Endangered species | Pets & Animals | 1.52× | ||
| 11 | Aziz Ansari | Movies & TV | 1.52× | ||
| 12 | Deportivo Alavés | Sports | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Convenience Orientation | PREMIUM | 1.28× | |
| Indulgence | JOY | 1.25× | |
| Community Orientation | OPEN | 1.19× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Need for Security | CONSERVATISM | 0.82× | |
| Luxury Orientation | PREMIUM | 0.85× | |
| Price Sensitivity | PREMIUM | 0.88× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Chemical substance. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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