A data profile of the people who buy, follow and care about Contract in Colombia — modelled from more than twelve digital signal sources. Contract has an estimated audience of 2,926,587 people in Colombia.
Contract has an estimated audience of 2,926,587 people in Colombia. 52.3% are female, 47.7% are male, average age 36.6. Top brand affinities: Laundry detergent, Used car, Do it yourself (DIY), Innovation, Travel insurance.
Top brand affinities include Laundry detergent, Used car, Do it yourself (DIY), with strongest over-indexing on Laundry detergent (6.58× the country average).
Demographically, the Contract audience skews balanced with an average age of 36.6, and over-indexes on personality traits such as Career Orientation, Travelling.
The typical Contract fan in Colombia is balanced, around 36.6 years old, with strong Career Orientation tendencies and a notable affinity for Laundry detergent.
The key figures that characterise the Contract profile in Colombia.
52.3% are female, 47.7% are male, average age 36.6.
| Metric | Value |
|---|---|
| Female | 52.3% |
| Male | 47.7% |
| Average age | 36.6 |
| Estimated audience size | 2,926,587 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 26% | |
| 20-29 | 21% | |
| 30-39 | 19% | |
| 40-49 | 16% | |
| 50+ | 17% |
of the worldwide Contract audience comes from Colombia.
| Country | Share |
|---|---|
| United States | 24.3% |
| United Kingdom | 6.6% |
| Spain | 5.4% |
The strongest cross-interests of the Contract audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Ariel (detergent) | Home & Garden | 7.05× | ||
| 02 | Laundry detergent | Home & Garden | 6.58× | ||
| 03 | Air purifier | Home & Garden | 5.95× | ||
| 04 | Travel insurance | Travel & Leisure | 3.25× | ||
| 05 | Used car | Cars & Mobility | 3.22× | ||
| 06 | Sustainable energy | Home & Garden | 2.96× | ||
| 07 | Vehicle insurance | Cars & Mobility | 2.88× | ||
| 08 | Life insurance | Business & Career | 2.61× | ||
| 09 | Bank account | Business & Career | 2.36× | ||
| 10 | Mobile payment | Business & Career | 2.35× | ||
| 11 | Stock market | Business & Career | 2.03× | ||
| 12 | Retail banking | Business & Career | 2.02× | ||
| 13 | Business class | Travel & Leisure | 1.83× | ||
| 14 | Toothpaste | Beauty & Wellness | 1.72× | ||
| 15 | Banco de Bogotá | Business & Career | 1.60× | ||
| 16 | Public transport | Cars & Mobility | 1.57× | ||
| 17 | Innovation | Business & Career | 1.54× | ||
| 18 | Do it yourself (DIY) | Home & Garden | 1.52× | ||
| 19 | Rail transport | Travel & Leisure | 1.52× | ||
| 20 | Debit card | Business & Career | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Career Orientation | POWER | 1.86× | |
| Travelling | THRILL | 1.66× | |
| Quality Awareness | PREMIUM | 1.65× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 0.52× | |
| Creativity | OPEN | 0.58× | |
| Price Sensitivity | PREMIUM | 0.58× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Colombia who actively search for Contract. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Colombia. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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