Art rock Audience in Germany
Art rock has an estimated audience of 419,821 people in Germany. 45.9% are female, 54.1% are male, average age 40.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Édith Piaf, Quincy Jones, Julian Casablancas, Nick Cave, Jethro Tull (band).
The average Art rock fan in Germany is 40.5 years old, balanced, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Édith Piaf, Quincy Jones, Julian Casablancas, with strongest over-indexing on Édith Piaf (44.46× the country average). Demographically, the Art rock audience skews balanced with an average age of 40.5, and over-indexes on personality traits such as Tradition, Early Adopter Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic · Subtype: Musical genre
Demographics of Art rock fans
| Metric | Value |
|---|---|
| Female | 45.9% |
| Male | 54.1% |
| Average age | 40.5 |
| Estimated audience size | 419,821 |
Audience persona
The typical Art rock fan in Germany is balanced, around 40.5 years old, with strong Tradition tendencies and a notable affinity for Édith Piaf.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 64,232 | 0.95× |
| Nordrhein-Westfalen | 59,035 | 0.64× |
| Baden-Württemberg | 45,214 | 0.79× |
| Niedersachsen | 31,603 | 0.78× |
| Hessen | 21,866 | 0.68× |
| Sachsen | 18,085 | 0.88× |
| Berlin | 17,079 | 0.91× |
| Rheinland-Pfalz | 14,593 | 0.69× |
| Schleswig-Holstein | 14,392 | 0.95× |
| Sachsen-Anhalt | 10,631 | 0.98× |
| Thüringen | 9,994 | 0.93× |
| Bremen | 9,121 | 2.54× |
| Brandenburg | 8,996 | 0.69× |
| Mecklenburg-Vorpommern | 8,537 | 1.07× |
| Saarland | 8,486 | 1.65× |
| Hamburg | 8,224 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Édith Piaf | 44.46× | Music & Radio |
| Quincy Jones | 90.94× | Music & Radio |
| Julian Casablancas | 128.99× | Music & Radio |
| Nick Cave | 29.64× | Music & Radio |
| Jethro Tull (band) | 31.36× | Music & Radio |
| Iggy Pop | 23.37× | Music & Radio |
| Charlotte Gainsbourg | 32.59× | Movies & TV |
| Satire | 8.81× | Literature |
| Peter Gabriel | 27.24× | Music & Radio |
| Deep Purple | 16.84× | Music & Radio |
| David Gilmour | 15.24× | Music & Radio |
| Bryan Adams | 12.94× | Music & Radio |
| Ramones | 31.56× | Music & Radio |
| David Bowie | 8.54× | Music & Radio |
| Syd Barrett | 24.54× | Music & Radio |
| Phil Collins | 6.91× | Music & Radio |
| Kate Bush | 13.58× | Music & Radio |
| Livemusic | 4.05× | Music & Radio |
| Bruce Springsteen | 6.73× | Music & Radio |
| Jamie Lee Curtis | 8.41× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Tradition | CONSERVATISM | 2.07 |
| Early Adopter Mentality | POWER | 1.61 |
| Community Orientation | OPEN | 1.55 |
| Extroversion | THRILL | 1.4 |
| Convenience Orientation | PREMIUM | 1.4 |
| Spirituality | BALANCE | 1.27 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 31.6% |
| United Kingdom | 8.9% |
| Italy | 5.3% |
See Art rock audiences in other countries
More Musical genre audiences in Germany
- Rock music (18,166,878)
- Pop music (14,886,908)
- Hip hop music (12,843,274)
- Popular music (12,282,056)
- Rhythm and blues music (11,588,590)
Frequently asked questions
How many fans does Art rock have in Germany?
Art rock has an estimated audience of 419,821 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of Art rock fans?
45.9% of Art rock fans are female, 54.1% are male, with an average age of 40.5 years.
Which brands do Art rock fans like most?
Art rock fans show strongest brand affinity for Édith Piaf (44.46×), Quincy Jones (90.94×), and Julian Casablancas (128.99×) over the country average.
Where do Art rock fans live in Germany?
Art rock fans in Germany are most concentrated in Bayern (reach 64,232), Nordrhein-Westfalen (reach 59,035), and Baden-Württemberg (reach 45,214). These three regions account for the largest share of the active audience.
What other brands do Art rock fans also like?
Beyond Art rock itself, the audience over-indexes on Quincy Jones (90.94×), Julian Casablancas (128.99×), Nick Cave (29.64×), and Jethro Tull (band) (31.36×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Art rock. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.