Beats Radio Audience in Germany
Beats Radio has an estimated audience of 585,606 people in Germany. 50.9% are female, 49.1% are male, average age 40.4. Top regions: Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities: Steampunk, HomeExchange.com, Snow White (Fables), Corona (band), Icon (magazine).
The average Beats Radio fan in Germany is 40.4 years old, balanced, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Sachsen. Top brand affinities include Steampunk, HomeExchange.com, Snow White (Fables), with strongest over-indexing on Steampunk (5.64× the country average). Demographically, the Beats Radio audience skews balanced with an average age of 40.4, and over-indexes on personality traits such as Patriotism, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Radio Station
Demographics of Beats Radio fans
| Metric | Value |
|---|---|
| Female | 50.9% |
| Male | 49.1% |
| Average age | 40.4 |
| Estimated audience size | 585,606 |
Audience persona
The typical Beats Radio fan in Germany is balanced, around 40.4 years old, with strong Patriotism tendencies and a notable affinity for Steampunk.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 108,765 | 0.85× |
| Bayern | 89,409 | 0.95× |
| Sachsen | 65,611 | 2.28× |
| Baden-Württemberg | 65,409 | 0.82× |
| Hessen | 43,484 | 0.97× |
| Niedersachsen | 41,402 | 0.73× |
| Thüringen | 30,081 | 2.02× |
| Rheinland-Pfalz | 22,868 | 0.78× |
| Berlin | 22,692 | 0.87× |
| Brandenburg | 18,082 | 1× |
| Schleswig-Holstein | 16,233 | 0.77× |
| Sachsen-Anhalt | 14,815 | 0.98× |
| Hamburg | 13,237 | 1× |
| Mecklenburg-Vorpommern | 7,500 | 0.67× |
| Saarland | 3,941 | 0.55× |
| Bremen | 3,862 | 0.77× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Steampunk | 5.64× | Fashion & Accessoires |
| HomeExchange.com | 8.75× | Travel & Leisure |
| Snow White (Fables) | 1.75× | Literature |
| Corona (band) | 1.83× | Music & Radio |
| Icon (magazine) | 1.74× | Arts & Culture |
| KLIX (AM) | 1.73× | Music & Radio |
| Esra Erol | 3.21× | Movies & TV |
| Húsavík | 9.36× | Travel & Leisure |
| Figure painting (hobby) | 2.02× | Arts & Culture |
| Hudson, New York | 2.71× | Travel & Leisure |
| Euskirchen (district) | 3.55× | Travel & Leisure |
| Neon Genesis Evangelion (manga) | 2.92× | Literature |
| Information sensitivity | 2.3× | Technology & Electronics |
| Scratching post | 2.44× | Pets & Animals |
| Coworking | 1.68× | Business & Career |
| Preacher (comics) | 2.69× | Literature |
| Solo climbing | 1.54× | Sports |
| Hauptschule | 2.93× | Kids & Family |
| Celtic mythology | 1.98× | Arts & Culture |
| Glashütte | 1.63× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Patriotism | CONSERVATISM | 1.24 |
| Sports Activity | POWER | 1.1 |
| Indulgence | JOY | 1.06 |
| Pet Ownership | JOY | 1.01 |
| LGBTQ+ Identity | OPEN | 0.98 |
| Travelling | THRILL | 0.98 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 51.9% |
| Austria | 2.2% |
| Switzerland | 0.9% |
See Beats Radio audiences in other countries
More Music & Radio audiences in Germany
- WWWQ (8,269,951)
- WDR 4 (3,017,998)
- Radio Bollerwagen (2,683,136)
- Radio Bob (2,417,155)
- NDR 2 (2,261,911)
Frequently asked questions
How many fans does Beats Radio have in Germany?
Beats Radio has an estimated audience of 585,606 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Beats Radio fans?
50.9% of Beats Radio fans are female, 49.1% are male, with an average age of 40.4 years.
Which brands do Beats Radio fans like most?
Beats Radio fans show strongest brand affinity for Steampunk (5.64×), HomeExchange.com (8.75×), and Snow White (Fables) (1.75×) over the country average.
Where do Beats Radio fans live in Germany?
Beats Radio fans in Germany are most concentrated in Nordrhein-Westfalen (reach 108,765), Bayern (reach 89,409), and Sachsen (reach 65,611). These three regions account for the largest share of the active audience.
What other brands do Beats Radio fans also like?
Beyond Beats Radio itself, the audience over-indexes on HomeExchange.com (8.75×), Snow White (Fables) (1.75×), Corona (band) (1.83×), and Icon (magazine) (1.74×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Beats Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.