Rascasse Audience Intelligence

Beats Radio Audience in Germany

A data profile of the people who buy, follow and care about Beats Radio in Germany — modelled from more than twelve digital signal sources. Beats Radio has an estimated audience of 585,150 people in Germany.

#37among Radio Station in Germany#1148in Music & Radio

The average Beats Radio fan in Germany is 40.9 years old, balanced, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Maria Callas, Tagesschau, Müller (company), with strongest over-indexing on Maria Callas (9.26× the country average).

Demographically, the Beats Radio audience skews balanced with an average age of 40.9, and over-indexes on personality traits such as Patriotism, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Beats Radio fan in Germany is balanced, around 40.9 years old, with strong Patriotism tendencies and a notable affinity for Maria Callas.

Category: Music & Radio · Type: Radio Station

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Beats Radio profile in Germany.

Audience size
585K
in Germany
Gender
52.6%♀
47.4% male
Age
40.9
average years
Country rank
#10327
Radio Station in Germany
Fig. 01

Search interest · 12-month trend

-16%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Beats Radio fans

52.6% are female, 47.4% are male, average age 40.9.

Fig. 02

Gender split

52.6%
Female
47.4%
Male
Demographic split for Beats Radio audience in Germany
MetricValue
Female52.6%
Male47.4%
Average age40.9
Estimated audience size585,150
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Beats Radio audience in Germany
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

51.8%

of the worldwide Beats Radio audience comes from Germany.

Worldwide audience distribution share by country for Beats Radio
CountryShare
Germany51.8%
Austria2.2%
Switzerland0.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Beats Radio audience in Germany is strongest.

Fig. 05

Top regions by affinity

Beats Radio fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~60K2.19×
02Thüringen~30K2.10×
03Brandenburg~20K1.02×
04Sachsen-Anhalt~20K1.01×
05Hamburg~10K0.99×
06Mecklenburg-Vorpommern~10K0.99×
07Hessen~40K0.93×
08Bayern~90K0.92×
09Nordrhein-Westfalen~100K0.84×
10Baden-Württemberg~70K0.79×
11Bremen~4K0.79×
12Rheinland-Pfalz~20K0.77×
13Berlin~20K0.77×
14Schleswig-Holstein~20K0.77×
15Niedersachsen~40K0.73×
16Saarland~4K0.58×
Fig. 06

Affinity by region

Affinity by region — Beats Radio, Germany
0.58×1.00×2.19×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Beats Radio audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Beats Radio audience
#·InterestCategoryAffinity×
01Giuseppe VerdiMusic & Radio13.24×
02Robert SchumannMusic & Radio12.47×
03Anna NetrebkoMusic & Radio9.73×
04Felix MendelssohnMusic & Radio9.39×
05Martha ArgerichMusic & Radio9.29×
06Maria CallasMusic & Radio9.26×
07Lang Lang (pianist)Music & Radio7.27×
08Ludwig van BeethovenMusic & Radio6.93×
09Jonas KaufmannMusic & Radio5.49×
10HeadlampCars & Mobility5.43×
11VolunteeringPolitics & Society2.37×
12TelegramInternet & Social Media2.24×
13Musical instrumentMusic & Radio1.93×
14French BulldogPets & Animals1.91×
15Labrador RetrieverPets & Animals1.84×
16TagesschauMovies & TV1.80×
17Roland KaiserMusic & Radio1.73×
18Müller (company)Food & Beverages1.66×
19RadioTechnology & Electronics1.58×
20Classical musicMusic & Radio1.52×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Beats Radio audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Beats Radio audience · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM1.83×
TraditionCONSERVATISM1.38×
SpiritualityBALANCE1.29×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Beats Radio audience · Rather not
TraitClusterDeviationScore
Sports ActivityPOWER0.83×
Price SensitivityPREMIUM0.84×
Luxury OrientationPREMIUM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Beats Radio have in Germany?

Beats Radio has an estimated audience of 585,150 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Beats Radio fans?

52.6% of Beats Radio fans are female, 47.4% are male, with an average age of 40.9 years.

03

Which brands do Beats Radio fans like most?

Beats Radio fans show strongest brand affinity for Maria Callas (9.26×), Tagesschau (1.8×), and Müller (company) (1.66×) over the country average.

04

Where do Beats Radio fans live in Germany?

Beats Radio fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~90K), and Baden-Württemberg (reach ~70K). These three regions account for the largest share of the active audience.

05

What other brands do Beats Radio fans also like?

Beyond Beats Radio itself, the audience over-indexes on Tagesschau (1.8×), Müller (company) (1.66×), Volunteering (2.37×), and Robert Schumann (12.47×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Beats Radio audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Beats Radio. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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