BMW iX Audience in Germany
BMW iX has an estimated audience of 564,940 people in Germany. 34.9% are female, 65.1% are male, average age 38.5. Top regions: Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities: Intraocular lens, CAC 40, Gil Ofarim, Eden Lake, Assisi.
The average BMW iX fan in Germany is 38.5 years old, more male, and lives primarily in Bayern. The audience is concentrated in Bayern, Nordrhein-Westfalen, Baden-Württemberg. Top brand affinities include Intraocular lens, CAC 40, Gil Ofarim, with strongest over-indexing on Intraocular lens (17.22× the country average). Demographically, the BMW iX audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Luxury Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of BMW iX fans
| Metric | Value |
|---|---|
| Female | 34.9% |
| Male | 65.1% |
| Average age | 38.5 |
| Estimated audience size | 564,940 |
Audience persona
The typical BMW iX fan in Germany is more male, around 38.5 years old, with strong Luxury Orientation tendencies and a notable affinity for Intraocular lens.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Bayern | 191,262 | 2.11× |
| Nordrhein-Westfalen | 149,532 | 1.21× |
| Baden-Württemberg | 94,808 | 1.23× |
| Hessen | 62,349 | 1.45× |
| Niedersachsen | 57,323 | 1.04× |
| Rheinland-Pfalz | 28,282 | 1× |
| Berlin | 22,262 | 0.88× |
| Sachsen | 20,436 | 0.74× |
| Schleswig-Holstein | 18,712 | 0.92× |
| Hamburg | 14,738 | 1.15× |
| Brandenburg | 12,705 | 0.72× |
| Thüringen | 9,293 | 0.65× |
| Sachsen-Anhalt | 8,839 | 0.6× |
| Saarland | 6,619 | 0.95× |
| Mecklenburg-Vorpommern | 6,604 | 0.61× |
| Bremen | 3,505 | 0.73× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Intraocular lens | 17.22× | Health |
| CAC 40 | 2.19× | Business & Career |
| Gil Ofarim | 1.91× | Music & Radio |
| Eden Lake | 6.02× | Movies & TV |
| Assisi | 4.77× | Travel & Leisure |
| Ma Mère | 8.92× | Movies & TV |
| Hipster | 5.69× | Politics & Society |
| Equinix | 7.62× | Business & Career |
| Metamorphoses | 2.39× | Literature |
| Building insulation | 2.85× | Home & Garden |
| Academy Award for Best Original Score | 6.15× | Movies & TV |
| Jonah | 3.53× | |
| Icon (magazine) | 1.61× | Arts & Culture |
| Apostrophe | 3.04× | Literature |
| Hammock camping | 4.12× | Travel & Leisure |
| Home Delivery | 1.6× | Food & Beverages |
| Acoustic music | 2.26× | Music & Radio |
| MK | 1.62× | Music & Radio |
| Carrie (novel) | 3.11× | Literature |
| Geotourism | 9.56× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.39 |
| Price Sensitivity | PREMIUM | 1.38 |
| Need for Security | CONSERVATISM | 1.34 |
| Sustainability | BALANCE | 1.31 |
| Early Adopter Mentality | POWER | 1.26 |
| Indulgence | JOY | 1.24 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| Germany | 12.6% |
| United Kingdom | 8.7% |
See BMW iX audiences in other countries
More Car type audiences in Germany
- SUVs (10,724,718)
- RVs (10,510,586)
- Used car (9,687,214)
- Electric car (9,135,585)
- Electric vehicle (6,004,034)
Frequently asked questions
How many fans does BMW iX have in Germany?
BMW iX has an estimated audience of 564,940 people in Germany, concentrated in Bayern and Nordrhein-Westfalen.
What is the gender split and age of BMW iX fans?
34.9% of BMW iX fans are female, 65.1% are male, with an average age of 38.5 years.
Which brands do BMW iX fans like most?
BMW iX fans show strongest brand affinity for Intraocular lens (17.22×), CAC 40 (2.19×), and Gil Ofarim (1.91×) over the country average.
Where do BMW iX fans live in Germany?
BMW iX fans in Germany are most concentrated in Bayern (reach 191,262), Nordrhein-Westfalen (reach 149,532), and Baden-Württemberg (reach 94,808). These three regions account for the largest share of the active audience.
What other brands do BMW iX fans also like?
Beyond BMW iX itself, the audience over-indexes on CAC 40 (2.19×), Gil Ofarim (1.91×), Eden Lake (6.02×), and Assisi (4.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for BMW iX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.