BMW iX Audience in United States
BMW iX has an estimated audience of 693,800 people in United States. 29.0% are female, 71.0% are male, average age 38.0. Top regions: California, Texas, Florida. Top brand affinities: Intraocular lens, Hipster, Tipsy Elves, Iyanla Vanzant, Academy Award for Best Original Score.
The average BMW iX fan in United States is 38.0 years old, more male, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Intraocular lens, Hipster, Tipsy Elves, with strongest over-indexing on Intraocular lens (167.29× the country average). Demographically, the BMW iX audience skews more male with an average age of 38.0, and over-indexes on personality traits such as Luxury Orientation, Family Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Cars & Mobility · Type: Car Model · Subtype: Car type
Demographics of BMW iX fans
| Metric | Value |
|---|---|
| Female | 29.0% |
| Male | 71.0% |
| Average age | 38.0 |
| Estimated audience size | 693,800 |
Audience persona
The typical BMW iX fan in United States is more male, around 38.0 years old, with strong Luxury Orientation tendencies and a notable affinity for Intraocular lens.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 224,455 | 2.94× |
| Texas | 76,202 | 1.28× |
| Florida | 72,368 | 1.54× |
| New York | 62,501 | 1.61× |
| New Jersey | 38,073 | 2.16× |
| Illinois | 33,799 | 1.46× |
| Georgia | 31,205 | 1.46× |
| Washington | 30,148 | 2.17× |
| Pennsylvania | 24,987 | 1.07× |
| Virginia | 23,831 | 1.41× |
| North Carolina | 23,280 | 1.12× |
| Massachusetts | 19,518 | 1.43× |
| Maryland | 17,783 | 1.49× |
| Ohio | 17,349 | 0.81× |
| Michigan | 16,736 | 0.92× |
| Arizona | 15,878 | 1.12× |
| Colorado | 13,582 | 1.24× |
| Tennessee | 10,592 | 0.76× |
| Oregon | 10,330 | 1.3× |
| Indiana | 9,483 | 0.75× |
| South Carolina | 9,465 | 0.91× |
| Nevada | 9,249 | 1.38× |
| Connecticut | 9,204 | 1.32× |
| Minnesota | 8,846 | 0.89× |
| Missouri | 8,828 | 0.79× |
| Wisconsin | 6,462 | 0.62× |
| Utah | 6,062 | 0.98× |
| Alabama | 5,643 | 0.58× |
| Louisiana | 5,353 | 0.6× |
| Kentucky | 5,082 | 0.58× |
| Oklahoma | 4,239 | 0.55× |
| Washington, District of Columbia | 3,800 | 1.82× |
| Hawaii | 3,701 | 1.24× |
| Kansas | 3,556 | 0.65× |
| Arkansas | 3,186 | 0.56× |
| Iowa | 2,771 | 0.48× |
| New Hampshire | 2,741 | 1× |
| Mississippi | 2,535 | 0.44× |
| Rhode Island | 2,198 | 1× |
| New Mexico | 2,167 | 0.62× |
| Nebraska | 2,144 | 0.62× |
| Delaware | 2,117 | 1.11× |
| Idaho | 2,000 | 0.57× |
| Maine | 1,581 | 0.64× |
| West Virginia | 1,528 | 0.47× |
| Vermont | 811 | 0.67× |
| Alaska | 794 | 0.53× |
| Montana | 664 | 0.35× |
| South Dakota | 512 | 0.32× |
| North Dakota | 411 | 0.29× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Intraocular lens | 167.29× | Health |
| Hipster | 15.55× | Politics & Society |
| Tipsy Elves | 13.78× | Shopping |
| Iyanla Vanzant | 19.82× | Business & Career |
| Academy Award for Best Original Score | 23.54× | Movies & TV |
| Equinix | 16.83× | Business & Career |
| Life of Pi | 10.77× | Movies & TV |
| Arrietty | 16.59× | Movies & TV |
| N1 road (South Africa) | 4.11× | Travel & Leisure |
| Title Nine | 10.61× | Fashion & Accessoires |
| Vocal harmony | 4.2× | Music & Radio |
| Historic site | 3.85× | Arts & Culture |
| Iowa Hawkeyes | 6.99× | Sports |
| Northrop Grumman | 5.36× | Business & Career |
| Academy Award for Best Visual Effects | 9.1× | Movies & TV |
| Hammock camping | 4.94× | Travel & Leisure |
| Electrolyte | 3.21× | Health |
| Acoustic music | 3.03× | Music & Radio |
| MK | 2.71× | Music & Radio |
| Iztacalco | 21.25× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 1.81 |
| Family Orientation | CONSERVATISM | 1.78 |
| Quality Awareness | PREMIUM | 1.4 |
| Early Adopter Mentality | POWER | 1.37 |
| Risk Appetite | THRILL | 1.35 |
| LGBTQ+ Identity | OPEN | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 15.5% |
| Germany | 12.6% |
| United Kingdom | 8.7% |
See BMW iX audiences in other countries
More Car type audiences in United States
- SUVs (61,748,697)
- Used car (41,105,387)
- RVs (36,257,992)
- Used Cars (24,271,198)
- Muscle car (23,018,297)
Frequently asked questions
How many fans does BMW iX have in United States?
BMW iX has an estimated audience of 693,800 people in United States, concentrated in California and Texas.
What is the gender split and age of BMW iX fans?
29.0% of BMW iX fans are female, 71.0% are male, with an average age of 38.0 years.
Which brands do BMW iX fans like most?
BMW iX fans show strongest brand affinity for Intraocular lens (167.29×), Hipster (15.55×), and Tipsy Elves (13.78×) over the country average.
Where do BMW iX fans live in United States?
BMW iX fans in United States are most concentrated in California (reach 224,455), Texas (reach 76,202), and Florida (reach 72,368). These three regions account for the largest share of the active audience.
What other brands do BMW iX fans also like?
Beyond BMW iX itself, the audience over-indexes on Hipster (15.55×), Tipsy Elves (13.78×), Iyanla Vanzant (19.82×), and Academy Award for Best Original Score (23.54×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for BMW iX. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.