Rascasse Audience Intelligence

Chicago White Sox Audience in Germany

A data profile of the people who buy, follow and care about Chicago White Sox in Germany — modelled from more than twelve digital signal sources. Chicago White Sox has an estimated audience of 62,180 people in Germany.

#36among Baseball in Germany#798among Team in Germany#3898in Sports

The average Chicago White Sox fan in Germany is 36.8 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Chicago Cubs, Tampa Bay Rays, Philadelphia Phillies, with strongest over-indexing on Chicago Cubs (186.15× the country average).

Demographically, the Chicago White Sox audience skews more male with an average age of 36.8, and over-indexes on personality traits such as Convenience Orientation, Early Adopter Mentality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Chicago White Sox fan in Germany is more male, around 36.8 years old, with strong Convenience Orientation tendencies and a notable affinity for Chicago Cubs.

Category: Sports · Type: Team · Subtype: Baseball

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Chicago White Sox profile in Germany.

Audience size
62K
in Germany
Gender
41.0%♀
59.0% male
Age
36.8
average years
Country rank
#44454
Team in Germany
Fig. 01

Search interest · 12-month trend

+32%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Chicago White Sox fans

41.0% are female, 59.0% are male, average age 36.8.

Fig. 02

Gender split

41.0%
Female
59.0%
Male
Demographic split for Chicago White Sox audience in Germany
MetricValue
Female41.0%
Male59.0%
Average age36.8
Estimated audience size62,180
Fig. 03

Age distribution

Ø 36.8
average years
Age distribution of the Chicago White Sox audience in Germany
Age bracketShare%
16-1924%
20-2919%
30-3926%
40-4918%
50+13%
Fig. 04

Worldwide distribution

0.8%

of the worldwide Chicago White Sox audience comes from Germany.

Worldwide audience distribution share by country for Chicago White Sox
CountryShare
United States83.8%
Canada3.2%
Mexico3.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Chicago White Sox audience in Germany is strongest.

Fig. 05

Top regions by affinity

Chicago White Sox fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~5K1.87×
02Hessen~6K1.25×
03Hamburg~2K1.15×
04Schleswig-Holstein~2K1.11×
05Bayern~10K1.07×
06Bremen<1K1.03×
07Baden-Württemberg~8K1.02×
08Nordrhein-Westfalen~10K1.00×
09Rheinland-Pfalz~3K0.98×
10Saarland<1K0.96×
11Sachsen-Anhalt~2K0.95×
12Niedersachsen~5K0.89×
13Brandenburg~2K0.89×
14Sachsen~3K0.87×
15Mecklenburg-Vorpommern~1K0.87×
16Thüringen~1K0.85×
Fig. 06

Affinity by region

Affinity by region — Chicago White Sox, Germany
0.85×1.00×1.87×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Chicago White Sox audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Chicago White Sox audience
#·InterestCategoryAffinity×
01Philadelphia PhilliesSports264.62×
02Arizona DiamondbacksSports260.00×
03Tampa Bay RaysSports255.56×
04Miami MarlinsSports215.00×
05Colorado RockiesSports199.16×
06Wrigley FieldSports195.00×
07Milwaukee BrewersSports189.34×
08Chicago CubsSports186.15×
09Houston AstrosSports170.00×
10New York MetsSports156.19×
11Los Angeles Angels of AnaheimSports132.65×
12Toronto Blue JaysSports132.63×
13Boston Red SoxSports124.49×
14Atlanta BravesSports121.50×
15Kansas City RoyalsSports99.69×
16Texas Rangers (baseball)Sports99.15×
17Seattle MarinersSports71.19×
18San Francisco GiantsSports63.56×
19St. Louis CardinalsSports52.60×
20Baseball capFashion & Accessoires20.00×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Chicago White Sox audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Chicago White Sox audience · What stands out
TraitClusterDeviationScore
Convenience OrientationPREMIUM1.70×
Early Adopter MentalityPOWER1.64×
PatriotismCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Chicago White Sox audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.99×
Design AffinityPREMIUM0.99×
Price SensitivityPREMIUM1.03×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Chicago White Sox have in Germany?

Chicago White Sox has an estimated audience of 62,180 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Chicago White Sox fans?

41.0% of Chicago White Sox fans are female, 59.0% are male, with an average age of 36.8 years.

03

Which brands do Chicago White Sox fans like most?

Chicago White Sox fans show strongest brand affinity for Chicago Cubs (186.15×), Tampa Bay Rays (255.56×), and Philadelphia Phillies (264.62×) over the country average.

04

Where do Chicago White Sox fans live in Germany?

Chicago White Sox fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~10K), Bayern (reach ~10K), and Baden-Württemberg (reach ~8K). These three regions account for the largest share of the active audience.

05

What other brands do Chicago White Sox fans also like?

Beyond Chicago White Sox itself, the audience over-indexes on Tampa Bay Rays (255.56×), Philadelphia Phillies (264.62×), New York Mets (156.19×), and Boston Red Sox (124.49×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Baseball audiences in Germany

See Chicago White Sox audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Chicago White Sox. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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