A data profile of the people who buy, follow and care about Die Prinzen in Germany — modelled from more than twelve digital signal sources. Die Prinzen has an estimated audience of 507,031 people in Germany.
The average Die Prinzen fan in Germany is 40.5 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Michael Patrick Kelly, Roland Kaiser, Udo Lindenberg, with strongest over-indexing on Michael Patrick Kelly (23.58× the country average).
Demographically, the Die Prinzen audience skews more female with an average age of 40.5, and over-indexes on personality traits such as Tradition, Community Orientation.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Die Prinzen fan in Germany is more female, around 40.5 years old, with strong Tradition tendencies and a notable affinity for Michael Patrick Kelly.
The key figures that characterise the Die Prinzen profile in Germany.
62.4% are female, 37.6% are male, average age 40.5.
| Metric | Value |
|---|---|
| Female | 62.4% |
| Male | 37.6% |
| Average age | 40.5 |
| Estimated audience size | 507,031 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 21% | |
| 30-39 | 24% | |
| 40-49 | 28% | |
| 50+ | 15% |
of the worldwide Die Prinzen audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 90.2% |
| Austria | 3.1% |
| Switzerland | 2.4% |
Where the Die Prinzen audience in Germany is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Sachsen | ~30K | 1.86× | |
| 02 | Thüringen | ~10K | 1.53× | |
| 03 | Brandenburg | ~20K | 1.45× | |
| 04 | Sachsen-Anhalt | ~10K | 1.43× | |
| 05 | Mecklenburg-Vorpommern | ~8K | 1.22× | |
| 06 | Saarland | ~5K | 1.06× | |
| 07 | Berlin | ~10K | 0.93× | |
| 08 | Niedersachsen | ~30K | 0.91× | |
| 09 | Schleswig-Holstein | ~10K | 0.87× | |
| 10 | Hamburg | ~6K | 0.76× | |
| 11 | Rheinland-Pfalz | ~10K | 0.75× | |
| 12 | Baden-Württemberg | ~40K | 0.74× | |
| 13 | Hessen | ~20K | 0.72× | |
| 14 | Bayern | ~40K | 0.69× | |
| 15 | Bremen | ~2K | 0.69× | |
| 16 | Nordrhein-Westfalen | ~50K | 0.58× |
The strongest cross-interests of the Die Prinzen audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Michael Patrick Kelly | Music & Radio | 23.58× | ||
| 02 | Kamrad | Music & Radio | 15.36× | ||
| 03 | Bastian Pastewka | Movies & TV | 13.76× | ||
| 04 | Yvonne Catterfeld | Music & Radio | 12.40× | ||
| 05 | Rosenstolz | Music & Radio | 11.79× | ||
| 06 | Rea Garvey | Music & Radio | 11.70× | ||
| 07 | Roland Kaiser | Music & Radio | 9.97× | ||
| 08 | Beck | Music & Radio | 9.84× | ||
| 09 | Jürgen Drews | Music & Radio | 9.57× | ||
| 10 | Maite Kelly | Music & Radio | 9.55× | ||
| 11 | Udo Jürgens | Music & Radio | 9.37× | ||
| 12 | Matthias Reim | Music & Radio | 8.95× | ||
| 13 | Johannes Oerding | Music & Radio | 8.60× | ||
| 14 | ZDF-Fernsehgarten | Movies & TV | 8.31× | ||
| 15 | Andy Borg | Music & Radio | 8.12× | ||
| 16 | Udo Lindenberg | Music & Radio | 6.94× | ||
| 17 | Jeanette Biedermann | Music & Radio | 6.53× | ||
| 18 | Hape Kerkeling | Movies & TV | 6.31× | ||
| 19 | Barbara Schöneberger | Movies & TV | 5.54× | ||
| 20 | Sarah Connor | Music & Radio | 4.87× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Tradition | CONSERVATISM | 1.54× | |
| Community Orientation | OPEN | 1.41× | |
| Convenience Orientation | PREMIUM | 1.27× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.70× | |
| Career Orientation | POWER | 0.75× | |
| Early Adopter Mentality | POWER | 0.75× |
Die Prinzen has an estimated audience of 507,031 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
62.4% of Die Prinzen fans are female, 37.6% are male, with an average age of 40.5 years.
Die Prinzen fans show strongest brand affinity for Michael Patrick Kelly (23.58×), Roland Kaiser (9.97×), and Udo Lindenberg (6.94×) over the country average.
Die Prinzen fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~50K), Bayern (reach ~40K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.
Beyond Die Prinzen itself, the audience over-indexes on Roland Kaiser (9.97×), Udo Lindenberg (6.94×), Udo Jürgens (9.37×), and Maite Kelly (9.55×) compared to the Germany average.
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Germany who actively search for Die Prinzen. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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