Genius Audience in Germany
Genius has an estimated audience of 439,041 people in Germany. 57.5% are female, 42.5% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Loincloth, Figure painting (hobby), Zagreb, Progressive rock, Grimma.
The average Genius fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Loincloth, Figure painting (hobby), Zagreb, with strongest over-indexing on Loincloth (20× the country average). Demographically, the Genius audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Genius fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 36.5 |
| Estimated audience size | 439,041 |
Audience persona
The typical Genius fan in Germany is more female, around 36.5 years old, with strong Family Orientation tendencies and a notable affinity for Loincloth.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,908 | 1.12× |
| Bayern | 74,369 | 1.05× |
| Baden-Württemberg | 62,071 | 1.04× |
| Niedersachsen | 42,366 | 0.99× |
| Hessen | 39,307 | 1.17× |
| Rheinland-Pfalz | 24,388 | 1.11× |
| Sachsen | 21,016 | 0.98× |
| Berlin | 19,963 | 1.02× |
| Schleswig-Holstein | 14,971 | 0.95× |
| Brandenburg | 13,247 | 0.97× |
| Sachsen-Anhalt | 11,817 | 1.04× |
| Thüringen | 11,136 | 1× |
| Hamburg | 8,739 | 0.88× |
| Mecklenburg-Vorpommern | 7,318 | 0.87× |
| Saarland | 5,054 | 0.94× |
| Bremen | 3,262 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Loincloth | 20× | Fashion & Accessoires |
| Figure painting (hobby) | 11.94× | Arts & Culture |
| Zagreb | 10.28× | Travel & Leisure |
| Progressive rock | 3.81× | Music & Radio |
| Grimma | 20× | Travel & Leisure |
| Rossmann | 1.67× | Shopping |
| Mühlhausen | 12.54× | Travel & Leisure |
| Gran Torino | 8.3× | Movies & TV |
| myDealZ | 4.82× | Shopping |
| Bell Helmets | 20× | Cars & Mobility |
| Unique Gifts | 2.11× | Shopping |
| Home Office | 1.56× | Business & Career |
| Birthday Gifts | 1.96× | Kids & Family |
| Personalised Gifts | 2.03× | Home & Garden |
| Saving | 1.51× | Business & Career |
| Este, Veneto | 2.54× | Travel & Leisure |
| Isola 2000 | 20× | Travel & Leisure |
| Knauf Insulation | 11.62× | Business & Career |
| Chromebook | 5.32× | Technology & Electronics |
| Gloria | 3.77× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.71 |
| Patriotism | CONSERVATISM | 1.35 |
| Pet Ownership | JOY | 1.32 |
| Sustainability | BALANCE | 1.24 |
| Community Orientation | OPEN | 1.24 |
| Indulgence | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| Brazil | 9.2% |
| Ukraine | 7.7% |
See Genius audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Genius have in Germany?
Genius has an estimated audience of 439,041 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Genius fans?
57.5% of Genius fans are female, 42.5% are male, with an average age of 36.5 years.
Which brands do Genius fans like most?
Genius fans show strongest brand affinity for Loincloth (20×), Figure painting (hobby) (11.94×), and Zagreb (10.28×) over the country average.
Where do Genius fans live in Germany?
Genius fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,908), Bayern (reach 74,369), and Baden-Württemberg (reach 62,071). These three regions account for the largest share of the active audience.
What other brands do Genius fans also like?
Beyond Genius itself, the audience over-indexes on Figure painting (hobby) (11.94×), Zagreb (10.28×), Progressive rock (3.81×), and Grimma (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Genius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.