Rascasse Audience Intelligence

Genius Audience in Germany

A data profile of the people who buy, follow and care about Genius in Germany — modelled from more than twelve digital signal sources. Genius has an estimated audience of 439,041 people in Germany.

#5002among Topic in Germany#699in Home & Garden

The average Genius fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Good Will Hunting, Catch Me If You Can, Beetlejuice, with strongest over-indexing on Good Will Hunting (70.11× the country average).

Demographically, the Genius audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Family Orientation, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Genius fan in Germany is more female, around 36.5 years old, with strong Family Orientation tendencies and a notable affinity for Good Will Hunting.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Genius profile in Germany.

Audience size
439K
in Germany
Gender
57.5%♀
42.5% male
Age
36.5
average years
Country rank
#13002
Topic in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Genius fans

57.5% are female, 42.5% are male, average age 36.5.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for Genius audience in Germany
MetricValue
Female57.5%
Male42.5%
Average age36.5
Estimated audience size439,041
Fig. 03

Age distribution

Ø 36.5
average years
Age distribution of the Genius audience in Germany
Age bracketShare%
16-1925%
20-2920%
30-3921%
40-4921%
50+12%
Fig. 04

Worldwide distribution

4.6%

of the worldwide Genius audience comes from Germany.

Worldwide audience distribution share by country for Genius
CountryShare
United States29.8%
Brazil9.2%
Ukraine7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Genius audience in Germany is strongest.

Fig. 05

Top regions by affinity

Genius fans by region: top regions in Germany
#RegionReachAffinity×
01Hessen~40K1.16×
02Rheinland-Pfalz~20K1.09×
03Nordrhein-Westfalen~100K1.08×
04Sachsen-Anhalt~10K1.05×
05Thüringen~10K1.05×
06Bayern~70K1.02×
07Baden-Württemberg~60K1.00×
08Saarland~5K1.00×
09Niedersachsen~40K0.98×
10Sachsen~20K0.98×
11Brandenburg~10K0.97×
12Schleswig-Holstein~20K0.96×
13Berlin~20K0.95×
14Bremen~4K0.94×
15Mecklenburg-Vorpommern~8K0.91×
16Hamburg~9K0.87×
Fig. 06

Affinity by region

Affinity by region — Genius, Germany
0.87×1.00×1.16×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Genius audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Genius audience
#·InterestCategoryAffinity×
01Good Will HuntingMovies & TV70.11×
02Catch Me If You CanMovies & TV49.69×
03Dallas Buyers ClubMovies & TV43.98×
04Birds of Prey (TV series)Movies & TV41.05×
05Senna (film)Movies & TV24.88×
06Ezra MillerMovies & TV21.53×
07Rain ManMovies & TV20.00×
08American Beauty (1999 film)Movies & TV20.00×
09Hacksaw RidgeMovies & TV20.00×
10New AmsterdamMovies & TV20.00×
11The DepartedMovies & TV20.00×
12The Man in the High Castle (TV series)Movies & TV20.00×
13Midsomer MurdersMovies & TV18.32×
14Alexander SkarsgårdMovies & TV17.24×
15The Handmaid's TaleMovies & TV16.53×
16SmallvilleMovies & TV12.69×
17Richard GereMovies & TV12.16×
18Malcolm in the MiddleMovies & TV11.55×
19BeetlejuiceMovies & TV9.06×
20Margot RobbieMovies & TV6.59×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Genius audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Genius audience · What stands out
TraitClusterDeviationScore
Family OrientationCONSERVATISM1.68×
SpiritualityBALANCE1.59×
Need for SecurityCONSERVATISM1.56×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Genius audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
Sports ActivityPOWER0.72×
Design AffinityPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Genius have in Germany?

Genius has an estimated audience of 439,041 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Genius fans?

57.5% of Genius fans are female, 42.5% are male, with an average age of 36.5 years.

03

Which brands do Genius fans like most?

Genius fans show strongest brand affinity for Good Will Hunting (70.11×), Catch Me If You Can (49.69×), and Beetlejuice (9.06×) over the country average.

04

Where do Genius fans live in Germany?

Genius fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~100K), Bayern (reach ~70K), and Baden-Württemberg (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Genius fans also like?

Beyond Genius itself, the audience over-indexes on Catch Me If You Can (49.69×), Beetlejuice (9.06×), Midsomer Murders (18.32×), and The Handmaid's Tale (16.53×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in Germany

See Genius audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Genius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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