Genius Audience in Germany
Genius has an estimated audience of 439,041 people in Germany. 57.5% are female, 42.5% are male, average age 36.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Good Will Hunting, Jotex, Catch Me If You Can, Catwoman, One Tree Hill (TV series).
The average Genius fan in Germany is 36.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Good Will Hunting, Jotex, Catch Me If You Can, with strongest over-indexing on Good Will Hunting (64.38× the country average). Demographically, the Genius audience skews more female with an average age of 36.5, and over-indexes on personality traits such as Family Orientation, Patriotism. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Topic
Demographics of Genius fans
| Metric | Value |
|---|---|
| Female | 57.5% |
| Male | 42.5% |
| Average age | 36.5 |
| Estimated audience size | 439,041 |
Audience persona
The typical Genius fan in Germany is more female, around 36.5 years old, with strong Family Orientation tendencies and a notable affinity for Good Will Hunting.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 107,908 | 1.12× |
| Bayern | 74,369 | 1.05× |
| Baden-Württemberg | 62,071 | 1.04× |
| Niedersachsen | 42,366 | 0.99× |
| Hessen | 39,307 | 1.17× |
| Rheinland-Pfalz | 24,388 | 1.11× |
| Sachsen | 21,016 | 0.98× |
| Berlin | 19,963 | 1.02× |
| Schleswig-Holstein | 14,971 | 0.95× |
| Brandenburg | 13,247 | 0.97× |
| Sachsen-Anhalt | 11,817 | 1.04× |
| Thüringen | 11,136 | 1× |
| Hamburg | 8,739 | 0.88× |
| Mecklenburg-Vorpommern | 7,318 | 0.87× |
| Saarland | 5,054 | 0.94× |
| Bremen | 3,262 | 0.87× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Good Will Hunting | 64.38× | Movies & TV |
| Jotex | 78.71× | Shopping |
| Catch Me If You Can | 43.8× | Movies & TV |
| Catwoman | 69.76× | Literature |
| One Tree Hill (TV series) | 20× | Movies & TV |
| Western Union | 6.95× | Business & Career |
| Beetlejuice | 7.68× | Movies & TV |
| Eyes Wide Shut | 14.87× | Movies & TV |
| New Amsterdam | 20× | Movies & TV |
| Alexander Skarsgård | 14.87× | Movies & TV |
| Hacksaw Ridge | 20× | Movies & TV |
| American Beauty (1999 film) | 20× | Movies & TV |
| Richard Gere | 10.23× | Movies & TV |
| The Departed | 20× | Movies & TV |
| Dead Poets Society | 15.66× | Movies & TV |
| Birds of Prey (TV series) | 29.14× | Movies & TV |
| Dallas Buyers Club | 33.12× | Movies & TV |
| Ezra Miller | 18.83× | Movies & TV |
| Satire | 5.24× | Literature |
| The Man in the High Castle (TV series) | 20× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Family Orientation | CONSERVATISM | 1.71 |
| Patriotism | CONSERVATISM | 1.35 |
| Pet Ownership | JOY | 1.32 |
| Sustainability | BALANCE | 1.24 |
| Community Orientation | OPEN | 1.24 |
| Indulgence | JOY | 1.19 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 29.9% |
| Brazil | 9.2% |
| Ukraine | 7.7% |
See Genius audiences in other countries
More Home & Garden audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Genius have in Germany?
Genius has an estimated audience of 439,041 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Genius fans?
57.5% of Genius fans are female, 42.5% are male, with an average age of 36.5 years.
Which brands do Genius fans like most?
Genius fans show strongest brand affinity for Good Will Hunting (64.38×), Jotex (78.71×), and Catch Me If You Can (43.8×) over the country average.
Where do Genius fans live in Germany?
Genius fans in Germany are most concentrated in Nordrhein-Westfalen (reach 107,908), Bayern (reach 74,369), and Baden-Württemberg (reach 62,071). These three regions account for the largest share of the active audience.
What other brands do Genius fans also like?
Beyond Genius itself, the audience over-indexes on Jotex (78.71×), Catch Me If You Can (43.8×), Catwoman (69.76×), and One Tree Hill (TV series) (20×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Genius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.