Rascasse Audience Intelligence

Genius Audience in United States

A data profile of the people who buy, follow and care about Genius in United States — modelled from more than twelve digital signal sources. Genius has an estimated audience of 2,816,522 people in United States.

#5287among Topic in United States#661in Home & Garden

The average Genius fan in United States is 35.6 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Simone Biles, Lindsey Vonn, Vanessa Kirby, with strongest over-indexing on Simone Biles (12.28× the country average).

Demographically, the Genius audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Urban Lifestyle.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Genius fan in United States is more female, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Simone Biles.

Category: Home & Garden · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Genius profile in United States.

Audience size
2.8M
in United States
Gender
56.0%♀
44.0% male
Age
35.6
average years
Country rank
#10837
Topic in United States
Fig. 01

Search interest · 12-month trend

+12%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Genius fans

56.0% are female, 44.0% are male, average age 35.6.

Fig. 02

Gender split

56.0%
Female
44.0%
Male
Demographic split for Genius audience in United States
MetricValue
Female56.0%
Male44.0%
Average age35.6
Estimated audience size2,816,522
Fig. 03

Age distribution

Ø 35.6
average years
Age distribution of the Genius audience in United States
Age bracketShare%
16-1932%
20-2920%
30-3916%
40-4917%
50+16%
Fig. 04

Worldwide distribution

29.8%

of the worldwide Genius audience comes from United States.

Worldwide audience distribution share by country for Genius
CountryShare
United States29.8%
Brazil9.2%
Ukraine7.7%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Genius audience in United States is strongest.

Fig. 05

Top regions by affinity

Genius fans by region: top regions in United States
#RegionReachAffinity×
01Georgia~100K1.25×
02Maryland~60K1.25×
03Virginia~80K1.19×
04New Jersey~80K1.18×
05New York~200K1.17×
06Louisiana~40K1.16×
07Texas~300K1.13×
08California~300K1.12×
09Pennsylvania~100K1.09×
10Washington, District of Columbia~9K1.09×
11Florida~200K1.08×
12North Carolina~90K1.08×
13Massachusetts~60K1.08×
14Alabama~40K1.08×
15Oregon~30K1.08×
16Connecticut~30K1.08×
17Tennessee~60K1.07×
18Mississippi~20K1.07×
19Illinois~100K1.06×
20Kentucky~40K1.06×
21Oklahoma~30K1.06×
22Ohio~90K1.04×
23Michigan~80K1.03×
24Indiana~50K1.03×
25South Carolina~40K1.03×
26Rhode Island~9K1.03×
27Delaware~8K1.03×
28Kansas~20K1.02×
29Arizona~60K1.00×
30Washington~60K1.00×
31Wisconsin~40K0.99×
32Nevada~30K0.99×
33Alaska~6K0.98×
34Missouri~40K0.96×
35New Mexico~10K0.96×
36Arkansas~20K0.95×
37Utah~20K0.94×
38West Virginia~10K0.93×
39Minnesota~40K0.92×
40New Hampshire~10K0.91×
41Iowa~20K0.88×
42Nebraska~10K0.87×
43Colorado~40K0.86×
44Maine~9K0.86×
45South Dakota~6K0.85×
46Idaho~10K0.83×
47Vermont~4K0.81×
48North Dakota~5K0.79×
49Montana~6K0.77×
50Hawaii~9K0.74×
Fig. 06

Affinity by region

Affinity by region — Genius, United States
0.74×1.00×1.25×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Genius audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Genius audience
#·InterestCategoryAffinity×
01Simone BilesSports12.28×
02Shirley MacLaineMovies & TV12.28×
03Forest WhitakerMovies & TV12.28×
04Once upon a timeMovies & TV12.28×
05American Gods (TV series)Movies & TV12.28×
06Erin AndrewsSports12.28×
07Don CheadleMovies & TV12.28×
08Terrence HowardMovies & TV10.81×
09America FerreraMovies & TV10.24×
10Laurence FishburneMovies & TV9.70×
11Angela BassettMovies & TV8.89×
12Michael RapaportMovies & TV8.32×
13Josh DuhamelFashion & Accessoires8.30×
14Vanessa KirbyMovies & TV7.96×
15Lindsey VonnSports7.65×
16Black Panther (film)Movies & TV7.38×
17Regina HallMovies & TV7.05×
18Amanda SeyfriedMovies & TV5.14×
19Zoe SaldanaMovies & TV5.06×
20SupermanMovies & TV1.67×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Genius audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Genius audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.38×
Urban LifestyleOPEN1.28×
Convenience OrientationPREMIUM1.25×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Genius audience · Rather not
TraitClusterDeviationScore
Pet OwnershipJOY0.69×
Luxury OrientationPREMIUM0.69×
DIY MentalityTHRILL0.72×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Genius have in United States?

Genius has an estimated audience of 2,816,522 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Genius fans?

56.0% of Genius fans are female, 44.0% are male, with an average age of 35.6 years.

03

Which brands do Genius fans like most?

Genius fans show strongest brand affinity for Simone Biles (12.28×), Lindsey Vonn (7.65×), and Vanessa Kirby (7.96×) over the country average.

04

Where do Genius fans live in United States?

Genius fans in United States are most concentrated in California (reach ~300K), Texas (reach ~300K), and Florida (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Genius fans also like?

Beyond Genius itself, the audience over-indexes on Lindsey Vonn (7.65×), Vanessa Kirby (7.96×), America Ferrera (10.24×), and Shirley MacLaine (12.28×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Home & Garden audiences in United States

See Genius audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Genius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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