Genius Audience in United States

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Genius has an estimated audience of 2,816,522 people in United States. 56.0% are female, 44.0% are male, average age 35.6. Top regions: California, Texas, Florida. Top brand affinities: Keene, New Hampshire, Lulu 黃路梓茵, Wok, Goop, Grinch.

The average Genius fan in United States is 35.6 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Keene, New Hampshire, Lulu 黃路梓茵, Wok, with strongest over-indexing on Keene, New Hampshire (675× the country average). Demographically, the Genius audience skews more female with an average age of 35.6, and over-indexes on personality traits such as Early Adopter Mentality, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Home & Garden · Type: Topic

Demographics of Genius fans

Demographic split for Genius audience in United States
MetricValue
Female56.0%
Male44.0%
Average age35.6
Estimated audience size2,816,522

Audience persona

The typical Genius fan in United States is more female, around 35.6 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Keene, New Hampshire.

Top regions in United States

Top regions ranked by reach for Genius in United States
RegionReachAffinity
California377,7811.22×
Texas282,3351.17×
Florida215,2141.13×
New York197,0691.25×
Georgia114,6791.32×
Pennsylvania105,7501.12×
Illinois104,5921.11×
North Carolina96,1331.13×
Ohio91,1271.05×
Virginia84,4791.23×
New Jersey83,8521.17×
Michigan77,8661.06×
Maryland64,4371.33×
Massachusetts63,1001.14×
Tennessee62,2161.1×
Washington61,5961.09×
Arizona58,9361.02×
Indiana53,5391.04×
South Carolina44,1491.04×
Missouri43,0900.95×
Louisiana40,8901.13×
Wisconsin40,1220.95×
Colorado39,6380.89×
Alabama37,7620.96×
Minnesota37,0580.92×
Oregon37,0091.15×
Kentucky35,9071.02×
Oklahoma32,5951.04×
Connecticut31,4711.11×
Nevada28,9351.06×
Mississippi23,9631.03×
Utah22,9830.91×
Arkansas21,2880.92×
Kansas20,3950.92×
Iowa19,8000.85×
New Mexico13,4720.95×
Nebraska12,3340.87×
West Virginia11,4500.87×
Idaho11,3480.8×
Washington, District of Columbia10,0231.18×
New Hampshire9,8290.89×
Rhode Island9,2531.03×
Hawaii8,9550.74×
Maine8,5640.85×
Delaware8,0731.04×
Montana5,5970.72×
South Dakota4,7440.73×
Alaska4,3370.72×
North Dakota3,9590.68×
Vermont3,8780.78×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Genius audience
BrandAffinityCategory
Keene, New Hampshire675×Travel & Leisure
Lulu 黃路梓茵6.55×Movies & TV
Wok11.29×Food & Beverages
Goop7.57×Internet & Social Media
Grinch5.33×Movies & TV
Home construction1.53×Home & Garden
Personality6.39×Business & Career
Grace Slick8.55×Music & Radio
Governor of Michigan7.1×Politics & Society
headspace8.92×Health
Google Home5.91×Technology & Electronics
Vocal harmony3.8×Music & Radio
3D printing2.09×Technology & Electronics
Hibachi5.92×Food & Beverages
Goma13.13×Travel & Leisure
Cryptic crossword11.31×Technology & Electronics
TV Fanatic7.66×Movies & TV
No Escape (1994 film)7.97×Movies & TV
Nia Jax6.7×Sports
Guitarist (magazine)7.73×Music & Radio

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Genius audience
TraitClusterScore
Early Adopter MentalityPOWER1.42
ExtroversionTHRILL1.26
Urban LifestyleOPEN1.22
Convenience OrientationPREMIUM1.13
Social Media UsageJOY1.11
Risk AppetiteTHRILL1.11

Worldwide distribution

Worldwide audience distribution share by country for Genius
CountryShare
United States29.9%
Brazil9.2%
Ukraine7.7%

See Genius audiences in other countries

More Home & Garden audiences in United States

Frequently asked questions

How many fans does Genius have in United States?

Genius has an estimated audience of 2,816,522 people in United States, concentrated in California and Texas.

What is the gender split and age of Genius fans?

56.0% of Genius fans are female, 44.0% are male, with an average age of 35.6 years.

Which brands do Genius fans like most?

Genius fans show strongest brand affinity for Keene, New Hampshire (675×), Lulu 黃路梓茵 (6.55×), and Wok (11.29×) over the country average.

Where do Genius fans live in United States?

Genius fans in United States are most concentrated in California (reach 377,781), Texas (reach 282,335), and Florida (reach 215,214). These three regions account for the largest share of the active audience.

What other brands do Genius fans also like?

Beyond Genius itself, the audience over-indexes on Lulu 黃路梓茵 (6.55×), Wok (11.29×), Goop (7.57×), and Grinch (5.33×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Genius. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.