Harmonica Audience in Germany
Harmonica has an estimated audience of 887,901 people in Germany. 36.3% are female, 63.7% are male, average age 31.1. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: KLIX (AM), Goosebumps (film), Unique Gifts, Corona (band), Haberler.
The average Harmonica fan in Germany is 31.1 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include KLIX (AM), Goosebumps (film), Unique Gifts, with strongest over-indexing on KLIX (AM) (6.95× the country average). Demographically, the Harmonica audience skews more male with an average age of 31.1, and over-indexes on personality traits such as Pet Ownership, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Topic
Demographics of Harmonica fans
| Metric | Value |
|---|---|
| Female | 36.3% |
| Male | 63.7% |
| Average age | 31.1 |
| Estimated audience size | 887,901 |
Audience persona
The typical Harmonica fan in Germany is more male, around 31.1 years old, with strong Pet Ownership tendencies and a notable affinity for KLIX (AM).
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 213,024 | 1.1× |
| Bayern | 144,691 | 1.01× |
| Baden-Württemberg | 136,937 | 1.13× |
| Niedersachsen | 91,439 | 1.06× |
| Hessen | 67,426 | 1× |
| Rheinland-Pfalz | 48,731 | 1.1× |
| Sachsen | 46,799 | 1.07× |
| Berlin | 41,754 | 1.05× |
| Schleswig-Holstein | 30,931 | 0.97× |
| Brandenburg | 25,675 | 0.93× |
| Thüringen | 22,802 | 1.01× |
| Sachsen-Anhalt | 21,528 | 0.94× |
| Hamburg | 21,396 | 1.07× |
| Mecklenburg-Vorpommern | 14,688 | 0.87× |
| Saarland | 10,548 | 0.97× |
| Bremen | 6,459 | 0.85× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| KLIX (AM) | 6.95× | Music & Radio |
| Goosebumps (film) | 17.28× | Movies & TV |
| Unique Gifts | 2.15× | Shopping |
| Corona (band) | 3.68× | Music & Radio |
| Haberler | 1.53× | News |
| Birthday Gifts | 1.95× | Kids & Family |
| Hudson, New York | 6.81× | Travel & Leisure |
| Hobby Lobby | 7.6× | Home & Garden |
| Icon (magazine) | 2.21× | Arts & Culture |
| Time (magazine) | 1.72× | News |
| Neon Genesis Evangelion (manga) | 5.32× | Literature |
| Euskirchen (district) | 6.34× | Travel & Leisure |
| Pediatric Hematology and Oncology | 7.08× | Health |
| Scratching post | 4.57× | Pets & Animals |
| Esra Erol | 3.87× | Movies & TV |
| Jason Clarke (actor) | 3.19× | Movies & TV |
| Ireen Sheer | 1.81× | Music & Radio |
| Bull riding | 4.01× | Sports |
| Google Analytics | 1.5× | Internet & Social Media |
| Gudrun Sjödén | 1.79× | Fashion & Accessoires |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.32 |
| Sports Activity | POWER | 1.2 |
| Need for Security | CONSERVATISM | 1.16 |
| Sustainability | BALANCE | 1.1 |
| Social Media Usage | JOY | 1.08 |
| Spirituality | BALANCE | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 43.9% |
| United Kingdom | 4.8% |
| Japan | 4.7% |
See Harmonica audiences in other countries
More Music & Radio audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
Frequently asked questions
How many fans does Harmonica have in Germany?
Harmonica has an estimated audience of 887,901 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Harmonica fans?
36.3% of Harmonica fans are female, 63.7% are male, with an average age of 31.1 years.
Which brands do Harmonica fans like most?
Harmonica fans show strongest brand affinity for KLIX (AM) (6.95×), Goosebumps (film) (17.28×), and Unique Gifts (2.15×) over the country average.
Where do Harmonica fans live in Germany?
Harmonica fans in Germany are most concentrated in Nordrhein-Westfalen (reach 213,024), Bayern (reach 144,691), and Baden-Württemberg (reach 136,937). These three regions account for the largest share of the active audience.
What other brands do Harmonica fans also like?
Beyond Harmonica itself, the audience over-indexes on Goosebumps (film) (17.28×), Unique Gifts (2.15×), Corona (band) (3.68×), and Haberler (1.53×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Harmonica. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.