Rascasse Audience Intelligence

Heino Audience in Germany

A data profile of the people who buy, follow and care about Heino in Germany — modelled from more than twelve digital signal sources. Heino has an estimated audience of 1,837,669 people in Germany.

#20among Schlager in Germany#336among Person in Germany#307in Music & Radio

The average Heino fan in Germany is 43.3 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Roland Kaiser, Andy Borg, Udo Jürgens, with strongest over-indexing on Roland Kaiser (11.36× the country average).

Demographically, the Heino audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Heino fan in Germany is more female, around 43.3 years old, with strong Community Orientation tendencies and a notable affinity for Roland Kaiser.

Category: Music & Radio · Type: Person · Subtype: Schlager

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Heino profile in Germany.

Audience size
1.8M
in Germany
Gender
64.0%♀
36.0% male
Age
43.3
average years
Country rank
#3659
Person in Germany
Fig. 01

Search interest · 12-month trend

+14%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Heino fans

64.0% are female, 36.0% are male, average age 43.3.

Fig. 02

Gender split

64.0%
Female
36.0%
Male
Demographic split for Heino audience in Germany
MetricValue
Female64.0%
Male36.0%
Average age43.3
Estimated audience size1,837,669
Fig. 03

Age distribution

Ø 43.3
average years
Age distribution of the Heino audience in Germany
Age bracketShare%
16-1913%
20-2911%
30-3918%
40-4934%
50+24%
Fig. 04

Worldwide distribution

75.8%

of the worldwide Heino audience comes from Germany.

Worldwide audience distribution share by country for Heino
CountryShare
Germany75.8%
Netherlands19.0%
Denmark1.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Heino audience in Germany is strongest.

Fig. 05

Top regions by affinity

Heino fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~100K1.40×
02Thüringen~60K1.35×
03Sachsen-Anhalt~60K1.32×
04Brandenburg~70K1.23×
05Mecklenburg-Vorpommern~40K1.22×
06Niedersachsen~200K1.05×
07Nordrhein-Westfalen~400K1.03×
08Rheinland-Pfalz~80K0.95×
09Schleswig-Holstein~60K0.90×
10Saarland~20K0.90×
11Bayern~200K0.88×
12Berlin~60K0.82×
13Baden-Württemberg~200K0.81×
14Hessen~100K0.79×
15Hamburg~30K0.79×
16Bremen~10K0.71×
Fig. 06

Affinity by region

Affinity by region — Heino, Germany
0.71×1.00×1.40×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Heino audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Heino audience
#·InterestCategoryAffinity×
01Bruce DarnellMovies & TV19.95×
02Roland KaiserMusic & Radio11.36×
03Matthias ReimMusic & Radio10.67×
04Michael Patrick KellyMusic & Radio10.62×
05Maite KellyMusic & Radio10.48×
06Udo JürgensMusic & Radio10.47×
07Andy BorgMusic & Radio10.28×
08Jürgen DrewsMusic & Radio7.64×
09ZDF-FernsehgartenMovies & TV6.85×
10Anna LoosMovies & TV6.13×
11Giovanni ZarrellaMusic & Radio5.74×
12Hape KerkelingMovies & TV5.72×
13Wolfgang PetryMusic & Radio5.61×
14Udo LindenbergMusic & Radio4.23×
15Andrea BergMusic & Radio4.11×
16Beatrice EgliMusic & Radio3.75×
17Veterinary medicineBusiness & Career3.10×
18Schlager musicMusic & Radio2.74×
19Helene FischerMusic & Radio2.24×
20TagesschauMovies & TV2.01×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Heino audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Heino audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN1.74×
Convenience OrientationPREMIUM1.49×
IndividualismJOY1.40×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Heino audience · Rather not
TraitClusterDeviationScore
Luxury OrientationPREMIUM0.67×
SustainabilityBALANCE0.73×
Sports ActivityPOWER0.74×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Heino have in Germany?

Heino has an estimated audience of 1,837,669 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Heino fans?

64.0% of Heino fans are female, 36.0% are male, with an average age of 43.3 years.

03

Which brands do Heino fans like most?

Heino fans show strongest brand affinity for Roland Kaiser (11.36×), Andy Borg (10.28×), and Udo Jürgens (10.47×) over the country average.

04

Where do Heino fans live in Germany?

Heino fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~400K), Bayern (reach ~200K), and Baden-Württemberg (reach ~200K). These three regions account for the largest share of the active audience.

05

What other brands do Heino fans also like?

Beyond Heino itself, the audience over-indexes on Andy Borg (10.28×), Udo Jürgens (10.47×), Matthias Reim (10.67×), and Maite Kelly (10.48×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Schlager audiences in Germany

See Heino audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Heino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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