Heino Audience in Germany
Heino has an estimated audience of 1,760,331 people in Germany. 64.0% are female, 36.0% are male, average age 43.3. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Collectable, Home Office, Time (magazine), Jack White, Preacher (comics).
The average Heino fan in Germany is 43.3 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Collectable, Home Office, Time (magazine), with strongest over-indexing on Collectable (2.89× the country average). Demographically, the Heino audience skews more female with an average age of 43.3, and over-indexes on personality traits such as Pet Ownership, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Schlager
Demographics of Heino fans
| Metric | Value |
|---|---|
| Female | 64.0% |
| Male | 36.0% |
| Average age | 43.3 |
| Estimated audience size | 1,760,331 |
Audience persona
The typical Heino fan in Germany is more female, around 43.3 years old, with strong Pet Ownership tendencies and a notable affinity for Collectable.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 438,919 | 1.14× |
| Bayern | 274,122 | 0.97× |
| Baden-Württemberg | 215,183 | 0.9× |
| Niedersachsen | 189,613 | 1.11× |
| Sachsen | 119,030 | 1.38× |
| Hessen | 114,422 | 0.85× |
| Rheinland-Pfalz | 88,215 | 1× |
| Berlin | 68,487 | 0.87× |
| Schleswig-Holstein | 59,030 | 0.93× |
| Brandenburg | 55,557 | 1.02× |
| Sachsen-Anhalt | 53,343 | 1.17× |
| Thüringen | 52,774 | 1.18× |
| Hamburg | 35,088 | 0.88× |
| Mecklenburg-Vorpommern | 34,502 | 1.03× |
| Saarland | 18,768 | 0.87× |
| Bremen | 10,695 | 0.71× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Collectable | 2.89× | Kids & Family |
| Home Office | 2.07× | Business & Career |
| Time (magazine) | 3.45× | News |
| Jack White | 2.07× | Movies & TV |
| Preacher (comics) | 6.37× | Literature |
| Granola | 6.69× | Food & Beverages |
| KLIX (AM) | 1.58× | Music & Radio |
| Oliver Kahn | 2.18× | Sports |
| Home Delivery | 1.63× | Food & Beverages |
| Mohamed Salah | 2.17× | Sports |
| Emperor Entertainment Group | 1.92× | Business & Career |
| Roaming | 2× | Technology & Electronics |
| Sixx | 1.53× | Movies & TV |
| Scratching post | 2.83× | Pets & Animals |
| Competitive dance | 2.54× | Sports |
| New Era (Namibia) | 1.94× | News |
| Coworking | 1.8× | Business & Career |
| Headhunters (film) | 2.09× | Movies & TV |
| Brunello Cucinelli | 2.06× | Fashion & Accessoires |
| Cancoillotte | 2.44× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.51 |
| Community Orientation | OPEN | 1.47 |
| Healthy Lifestyle | BALANCE | 1.3 |
| LGBTQ+ Identity | OPEN | 1.21 |
| Convenience Orientation | PREMIUM | 1.17 |
| Individualism | JOY | 1.15 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 75.4% |
| Netherlands | 19.2% |
| Denmark | 1.2% |
See Heino audiences in other countries
More Schlager audiences in Germany
- Helene Fischer (10,794,585)
- Roland Kaiser (7,492,433)
- Florian Silbereisen (6,708,420)
- Michelle (5,429,735)
- Beatrice Egli (4,516,285)
Frequently asked questions
How many fans does Heino have in Germany?
Heino has an estimated audience of 1,760,331 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Heino fans?
64.0% of Heino fans are female, 36.0% are male, with an average age of 43.3 years.
Which brands do Heino fans like most?
Heino fans show strongest brand affinity for Collectable (2.89×), Home Office (2.07×), and Time (magazine) (3.45×) over the country average.
Where do Heino fans live in Germany?
Heino fans in Germany are most concentrated in Nordrhein-Westfalen (reach 438,919), Bayern (reach 274,122), and Baden-Württemberg (reach 215,183). These three regions account for the largest share of the active audience.
What other brands do Heino fans also like?
Beyond Heino itself, the audience over-indexes on Home Office (2.07×), Time (magazine) (3.45×), Jack White (2.07×), and Preacher (comics) (6.37×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Heino. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.