Home Front Audience in Germany
Home Front has an estimated audience of 409,237 people in Germany. 38.4% are female, 61.6% are male, average age 41.5. Top brand affinities: Jotex, Western Union, Satire, Petzl, Bleacher Report.
Top brand affinities include Jotex, Western Union, Satire, with strongest over-indexing on Jotex (78.71× the country average). Demographically, the Home Front audience skews more male with an average age of 41.5, and over-indexes on personality traits such as Spirituality, Patriotism.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Home Front fans
| Metric | Value |
|---|---|
| Female | 38.4% |
| Male | 61.6% |
| Average age | 41.5 |
| Estimated audience size | 409,237 |
Audience persona
The typical Home Front fan in Germany is more male, around 41.5 years old, with strong Spirituality tendencies and a notable affinity for Jotex.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Jotex | 78.71× | Shopping |
| Western Union | 8.88× | Business & Career |
| Satire | 8.79× | Literature |
| Petzl | 53.59× | Fashion & Accessoires |
| Bleacher Report | 30.83× | Sports |
| Allgäu | 9.21× | Travel & Leisure |
| Public administration | 13.36× | Business & Career |
| Country rap | 8.88× | Music & Radio |
| Ronaldinho | 16.94× | Sports |
| James Franco | 16.29× | Movies & TV |
| Ric Flair | 18.29× | Sports |
| Tagesschau | 2.51× | Movies & TV |
| Lake Constance | 10.59× | Travel & Leisure |
| Jennifer Love Hewitt | 11.83× | Movies & TV |
| Sports Illustrated | 23.82× | Sports |
| Viber | 12.69× | Internet & Social Media |
| Pillow | 5.11× | Home & Garden |
| Headphones | 5.77× | Technology & Electronics |
| Firefox | 6.65× | Internet & Social Media |
| Real property | 4.68× | Home & Garden |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Spirituality | BALANCE | 1.98 |
| Patriotism | CONSERVATISM | 1.86 |
| Early Adopter Mentality | POWER | 1.59 |
| Urban Lifestyle | OPEN | 1.51 |
| Community Orientation | OPEN | 1.47 |
| Need for Security | CONSERVATISM | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.8% |
| Germany | 9.3% |
| United Kingdom | 7.0% |
See Home Front audiences in other countries
More New wave audiences in Germany
- Iceage (1,390,781)
- SPRINTS (970,069)
- Merchandise (367,592)
- HighSchool (313,204)
- BODEGA (277,121)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Home Front. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.