Home Front Audience in United States
Home Front has an estimated audience of 1,668,463 people in United States. 45.4% are female, 54.6% are male, average age 41.6. Top brand affinities: Finnair, Capital One, Google Maps, Aaron Rodgers, Indeed.com.
Top brand affinities include Finnair, Capital One, Google Maps, with strongest over-indexing on Finnair (672.31× the country average). Demographically, the Home Front audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Individualism, Patriotism.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Home Front fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 41.6 |
| Estimated audience size | 1,668,463 |
Audience persona
The typical Home Front fan in United States is balanced, around 41.6 years old, with strong Individualism tendencies and a notable affinity for Finnair.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Finnair | 672.31× | Travel & Leisure |
| Capital One | 17.19× | Business & Career |
| Google Maps | 10.9× | Internet & Social Media |
| Aaron Rodgers | 15.5× | Sports |
| Indeed.com | 9.4× | Business & Career |
| DuckDuckGo | 19.9× | Internet & Social Media |
| Diane Keaton | 13.55× | Movies & TV |
| Clint Eastwood | 18.93× | Movies & TV |
| CarGurus | 12× | Cars & Mobility |
| AccuWeather | 13.18× | Home & Garden |
| Bruce Willis | 14.26× | Movies & TV |
| Beetlejuice | 8.39× | Movies & TV |
| Matthew McConaughey | 15.62× | Movies & TV |
| Billy Bob Thornton | 15.03× | Movies & TV |
| Circle K | 12.05× | Shopping |
| DeviantArt | 11.92× | Internet & Social Media |
| Google News | 9.52× | News |
| Demi Moore | 14.37× | Movies & TV |
| Telegram | 19.74× | Internet & Social Media |
| Khan Academy | 11.98× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.12 |
| Patriotism | CONSERVATISM | 1.94 |
| Risk Appetite | THRILL | 1.57 |
| Spirituality | BALANCE | 1.53 |
| Convenience Orientation | PREMIUM | 1.41 |
| Urban Lifestyle | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.8% |
| Germany | 9.3% |
| United Kingdom | 7.0% |
See Home Front audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- Iceage (3,742,121)
- ADULT. (2,847,052)
- Crows (2,711,783)
- ACTORS (2,461,493)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home Front. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.