Home Front Audience in United States
Home Front has an estimated audience of 1,668,463 people in United States. 45.4% are female, 54.6% are male, average age 41.6. Top brand affinities: Keene, New Hampshire, Staycation, Wok, Goop, Google Home.
Top brand affinities include Keene, New Hampshire, Staycation, Wok, with strongest over-indexing on Keene, New Hampshire (672.31× the country average). Demographically, the Home Front audience skews balanced with an average age of 41.6, and over-indexes on personality traits such as Individualism, Patriotism.
Category: Music & Radio · Type: Person · Subtype: New wave
Demographics of Home Front fans
| Metric | Value |
|---|---|
| Female | 45.4% |
| Male | 54.6% |
| Average age | 41.6 |
| Estimated audience size | 1,668,463 |
Audience persona
The typical Home Front fan in United States is balanced, around 41.6 years old, with strong Individualism tendencies and a notable affinity for Keene, New Hampshire.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Keene, New Hampshire | 672.31× | Travel & Leisure |
| Staycation | 14.24× | Home & Garden |
| Wok | 13.1× | Food & Beverages |
| Goop | 10.52× | Internet & Social Media |
| Google Home | 10.95× | Technology & Electronics |
| Grinch | 6.24× | Movies & TV |
| Governor of Michigan | 11.26× | Politics & Society |
| Hibachi | 11.63× | Food & Beverages |
| headspace | 12.28× | Health |
| Vocal harmony | 5.62× | Music & Radio |
| Grace Slick | 10.79× | Music & Radio |
| Cherish (group) | 12.22× | Music & Radio |
| Ira Glass | 18.36× | Music & Radio |
| Lulu 黃路梓茵 | 2.8× | Movies & TV |
| Guitarist (magazine) | 11.67× | Music & Radio |
| Urban Outfitters | 1.9× | Shopping |
| 3D printing | 2.55× | Technology & Electronics |
| TV Fanatic | 10.56× | Movies & TV |
| Whataburger | 1.73× | Food & Beverages |
| El Paso County, Colorado | 12.55× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Individualism | JOY | 2.12 |
| Patriotism | CONSERVATISM | 1.94 |
| Risk Appetite | THRILL | 1.57 |
| Spirituality | BALANCE | 1.53 |
| Convenience Orientation | PREMIUM | 1.41 |
| Urban Lifestyle | OPEN | 1.37 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 37.8% |
| Germany | 9.3% |
| United Kingdom | 7.0% |
See Home Front audiences in other countries
More New wave audiences in United States
- HighSchool (7,375,320)
- Iceage (3,742,121)
- ADULT. (2,847,052)
- Crows (2,711,783)
- ACTORS (2,461,493)
How to read this data
Audience size is the estimated number of people in United States who actively search for Home Front. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.