Joseph Pilates Audience in Germany
Joseph Pilates has an estimated audience of 248,658 people in Germany. 56.6% are female, 43.4% are male, average age 39.5. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Osteopathy, Pilates, 10 things i hate about you, Ariel Winter, ICloud.
The average Joseph Pilates fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Osteopathy, Pilates, 10 things i hate about you, with strongest over-indexing on Osteopathy (37.38× the country average). Demographically, the Joseph Pilates audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Sports Activity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Health · Type: Person · Subtype: Entrepreneur
Demographics of Joseph Pilates fans
| Metric | Value |
|---|---|
| Female | 56.6% |
| Male | 43.4% |
| Average age | 39.5 |
| Estimated audience size | 248,658 |
Audience persona
The typical Joseph Pilates fan in Germany is more female, around 39.5 years old, with strong Sports Activity tendencies and a notable affinity for Osteopathy.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 70,858 | 1.3× |
| Bayern | 48,336 | 1.21× |
| Baden-Württemberg | 36,292 | 1.07× |
| Berlin | 26,585 | 2.39× |
| Hessen | 22,454 | 1.19× |
| Niedersachsen | 20,494 | 0.85× |
| Sachsen | 11,130 | 0.91× |
| Rheinland-Pfalz | 11,012 | 0.88× |
| Hamburg | 8,751 | 1.56× |
| Schleswig-Holstein | 6,854 | 0.77× |
| Brandenburg | 5,566 | 0.72× |
| Thüringen | 3,828 | 0.6× |
| Sachsen-Anhalt | 3,003 | 0.47× |
| Mecklenburg-Vorpommern | 2,641 | 0.56× |
| Saarland | 2,188 | 0.72× |
| Bremen | 1,718 | 0.81× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Osteopathy | 37.38× | Health |
| Pilates | 13.84× | Sports |
| 10 things i hate about you | 28.56× | Movies & TV |
| Ariel Winter | 20× | Movies & TV |
| ICloud | 7.93× | Technology & Electronics |
| Robin Williams | 9.78× | Movies & TV |
| Trabzonspor | 7.93× | Sports |
| Aerobics | 5.86× | Sports |
| Livemusic | 4.14× | Music & Radio |
| Ryanair | 3.09× | Travel & Leisure |
| Kurdistan | 11.24× | Travel & Leisure |
| Beko | 15.14× | Technology & Electronics |
| Tagesschau | 2.1× | Movies & TV |
| Do it yourself (DIY) | 2.4× | Home & Garden |
| TK Maxx | 2.75× | Shopping |
| Süper Lig | 6.63× | Sports |
| Day spa | 6.12× | Beauty & Wellness |
| Casino | 5.74× | Games |
| Paleolithic diet | 6.96× | Health |
| Alternative medicine | 5.53× | Business & Career |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sports Activity | POWER | 3.19 |
| Sustainability | BALANCE | 1.96 |
| Design Affinity | PREMIUM | 1.96 |
| Travelling | THRILL | 1.81 |
| Mindfulness | BALANCE | 1.75 |
| Quality Awareness | PREMIUM | 1.58 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Italy | 12.8% |
| Brazil | 10.1% |
See Joseph Pilates audiences in other countries
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Frequently asked questions
How many fans does Joseph Pilates have in Germany?
Joseph Pilates has an estimated audience of 248,658 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Joseph Pilates fans?
56.6% of Joseph Pilates fans are female, 43.4% are male, with an average age of 39.5 years.
Which brands do Joseph Pilates fans like most?
Joseph Pilates fans show strongest brand affinity for Osteopathy (37.38×), Pilates (13.84×), and 10 things i hate about you (28.56×) over the country average.
Where do Joseph Pilates fans live in Germany?
Joseph Pilates fans in Germany are most concentrated in Nordrhein-Westfalen (reach 70,858), Bayern (reach 48,336), and Baden-Württemberg (reach 36,292). These three regions account for the largest share of the active audience.
What other brands do Joseph Pilates fans also like?
Beyond Joseph Pilates itself, the audience over-indexes on Pilates (13.84×), 10 things i hate about you (28.56×), Ariel Winter (20×), and ICloud (7.93×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Joseph Pilates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.