Rascasse Audience Intelligence

Joseph Pilates Audience in Germany

A data profile of the people who buy, follow and care about Joseph Pilates in Germany — modelled from more than twelve digital signal sources. Joseph Pilates has an estimated audience of 249,218 people in Germany.

#4320among Person in Germany#550in Health

The average Joseph Pilates fan in Germany is 39.5 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Osteopathy, 10 things i hate about you, Ariel Winter, with strongest over-indexing on Osteopathy (32.53× the country average).

Demographically, the Joseph Pilates audience skews more female with an average age of 39.5, and over-indexes on personality traits such as Sports Activity, Individualism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Joseph Pilates fan in Germany is more female, around 39.5 years old, with strong Sports Activity tendencies and a notable affinity for Osteopathy.

Category: Health · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joseph Pilates profile in Germany.

Audience size
249K
in Germany
Gender
56.6%♀
43.4% male
Age
39.5
average years
Country rank
#19697
Person in Germany
Fig. 01

Search interest · 12-month trend

-4%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joseph Pilates fans

56.6% are female, 43.4% are male, average age 39.5.

Fig. 02

Gender split

56.6%
Female
43.4%
Male
Demographic split for Joseph Pilates audience in Germany
MetricValue
Female56.6%
Male43.4%
Average age39.5
Estimated audience size249,218
Fig. 03

Age distribution

Ø 39.5
average years
Age distribution of the Joseph Pilates audience in Germany
Age bracketShare%
16-1917%
20-2919%
30-3923%
40-4925%
50+16%
Fig. 04

Worldwide distribution

8.2%

of the worldwide Joseph Pilates audience comes from Germany.

Worldwide audience distribution share by country for Joseph Pilates
CountryShare
United States24.1%
Italy12.8%
Brazil10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joseph Pilates audience in Germany is strongest.

Fig. 05

Top regions by affinity

Joseph Pilates fans by region: top regions in Germany
#RegionReachAffinity×
01Berlin~20K2.15×
02Hamburg~8K1.41×
03Nordrhein-Westfalen~70K1.31×
04Bayern~50K1.31×
05Hessen~20K1.16×
06Baden-Württemberg~40K1.05×
07Bremen~2K0.95×
08Saarland~3K0.92×
09Sachsen~10K0.90×
10Rheinland-Pfalz~10K0.89×
11Schleswig-Holstein~8K0.85×
12Niedersachsen~20K0.84×
13Brandenburg~6K0.82×
14Thüringen~5K0.82×
15Mecklenburg-Vorpommern~4K0.81×
16Sachsen-Anhalt~5K0.78×
Fig. 06

Affinity by region

Affinity by region — Joseph Pilates, Germany
0.78×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joseph Pilates audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joseph Pilates audience
#·InterestCategoryAffinity×
01OsteopathyHealth32.53×
0210 things i hate about youMovies & TV30.10×
03Ariel WinterMovies & TV20.00×
04Kristen WiigMovies & TV20.00×
05FugaziMusic & Radio20.00×
06LC WaikikiFashion & Accessoires12.37×
07HürriyetNews12.15×
08TRT HaberMovies & TV11.68×
09PilatesSports9.55×
10TRT 1Movies & TV9.10×
11Robin WilliamsMovies & TV8.58×
12D&RTechnology & Electronics8.47×
13Turkish cuisineFood & Beverages6.25×
14AerobicsSports5.69×
15Alternative medicineBusiness & Career4.93×
16TrabzonsporSports4.88×
17TK MaxxShopping2.79×
18House musicMusic & Radio2.40×
19RyanairTravel & Leisure2.28×
20Women's clothingFashion & Accessoires2.23×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joseph Pilates audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joseph Pilates audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.31×
IndividualismJOY1.76×
SustainabilityBALANCE1.74×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joseph Pilates audience · Rather not
TraitClusterDeviationScore
Price SensitivityPREMIUM0.60×
PatriotismCONSERVATISM0.68×
Need for SecurityCONSERVATISM0.88×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joseph Pilates have in Germany?

Joseph Pilates has an estimated audience of 249,218 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Joseph Pilates fans?

56.6% of Joseph Pilates fans are female, 43.4% are male, with an average age of 39.5 years.

03

Which brands do Joseph Pilates fans like most?

Joseph Pilates fans show strongest brand affinity for Osteopathy (32.53×), 10 things i hate about you (30.1×), and Ariel Winter (20×) over the country average.

04

Where do Joseph Pilates fans live in Germany?

Joseph Pilates fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~70K), Bayern (reach ~50K), and Baden-Württemberg (reach ~40K). These three regions account for the largest share of the active audience.

05

What other brands do Joseph Pilates fans also like?

Beyond Joseph Pilates itself, the audience over-indexes on 10 things i hate about you (30.1×), Ariel Winter (20×), Pilates (9.55×), and Hürriyet (12.15×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Health audiences in Germany

See Joseph Pilates audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Joseph Pilates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 200+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →