Rascasse Audience Intelligence

Joseph Pilates Audience in United States

A data profile of the people who buy, follow and care about Joseph Pilates in United States — modelled from more than twelve digital signal sources. Joseph Pilates has an estimated audience of 732,965 people in United States.

#6795among Person in United States#819in Health

The average Joseph Pilates fan in United States is 40.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, New York, Texas.

Top brand affinities include Osteopathy, Pilates, Trader Joe's, with strongest over-indexing on Osteopathy (95.8× the country average).

Demographically, the Joseph Pilates audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sports Activity, Mindfulness.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Joseph Pilates fan in United States is more female, around 40.9 years old, with strong Sports Activity tendencies and a notable affinity for Osteopathy.

Category: Health · Type: Person

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Joseph Pilates profile in United States.

Audience size
733K
in United States
Gender
69.4%♀
30.6% male
Age
40.9
average years
Country rank
#29059
Person in United States
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Joseph Pilates fans

69.4% are female, 30.6% are male, average age 40.9.

Fig. 02

Gender split

69.4%
Female
30.6%
Male
Demographic split for Joseph Pilates audience in United States
MetricValue
Female69.4%
Male30.6%
Average age40.9
Estimated audience size732,965
Fig. 03

Age distribution

Ø 40.9
average years
Age distribution of the Joseph Pilates audience in United States
Age bracketShare%
16-1916%
20-2918%
30-3920%
40-4923%
50+23%
Fig. 04

Worldwide distribution

24.1%

of the worldwide Joseph Pilates audience comes from United States.

Worldwide audience distribution share by country for Joseph Pilates
CountryShare
United States24.1%
Italy12.8%
Brazil10.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Joseph Pilates audience in United States is strongest.

Fig. 05

Top regions by affinity

Joseph Pilates fans by region: top regions in United States
#RegionReachAffinity×
01New York~90K2.15×
02Washington, District of Columbia~5K2.09×
03California~100K1.59×
04Massachusetts~20K1.59×
05New Jersey~20K1.32×
06Washington~20K1.26×
07Colorado~10K1.26×
08Illinois~30K1.21×
09Oregon~10K1.21×
10Connecticut~9K1.21×
11Vermont~2K1.21×
12Florida~60K1.17×
13Maryland~10K1.15×
14Rhode Island~3K1.14×
15Virginia~20K1.13×
16Arizona~20K1.07×
17Pennsylvania~30K1.04×
18Georgia~20K1.04×
19Nevada~7K1.02×
20North Carolina~20K1.01×
21Hawaii~3K0.99×
22Maine~3K0.98×
23Texas~60K0.97×
24Utah~6K0.97×
25New Hampshire~3K0.97×
26Montana~2K0.96×
27Michigan~20K0.93×
28Alaska~1K0.93×
29Minnesota~10K0.92×
30Idaho~3K0.92×
31Delaware~2K0.92×
32New Mexico~3K0.90×
33South Carolina~10K0.89×
34Louisiana~8K0.89×
35North Dakota~1K0.89×
36Tennessee~10K0.88×
37Kansas~5K0.88×
38Missouri~10K0.87×
39South Dakota~1K0.87×
40Ohio~20K0.85×
41Kentucky~8K0.85×
42Iowa~5K0.84×
43Alabama~8K0.82×
44Nebraska~3K0.81×
45West Virginia~3K0.81×
46Mississippi~5K0.80×
47Arkansas~5K0.78×
48Wisconsin~9K0.77×
49Oklahoma~6K0.77×
50Indiana~10K0.74×
Fig. 06

Affinity by region

Affinity by region — Joseph Pilates, United States
0.74×1.00×2.15×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Joseph Pilates audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Joseph Pilates audience
#·InterestCategoryAffinity×
01OsteopathyHealth95.80×
02Cultural tourismTravel & Leisure20.00×
03PilatesSports12.35×
04AerobicsSports5.48×
05Mineral waterFood & Beverages4.08×
06StretchingSports3.99×
07HinduismPolitics & Society3.88×
08Diaper bagKids & Family3.71×
09Web serverTechnology & Electronics3.64×
10Non-alcoholic beverageFood & Beverages3.44×
11Trader Joe'sShopping3.15×
12Planet FitnessSports3.00×
13InnovationBusiness & Career2.30×
14MetaphysicsBusiness & Career2.28×
15MetabolismHealth2.17×
16MarshallsFashion & Accessoires1.77×
17HappinessHealth1.63×
18Do it yourself (DIY)Home & Garden1.62×
19NordstromShopping1.58×
20Hobby LobbyHome & Garden1.51×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Joseph Pilates audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Joseph Pilates audience · What stands out
TraitClusterDeviationScore
Sports ActivityPOWER2.67×
MindfulnessBALANCE2.11×
Design AffinityPREMIUM2.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Joseph Pilates audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.78×
Social Media UsageJOY0.79×
Need for SecurityCONSERVATISM0.84×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Joseph Pilates have in United States?

Joseph Pilates has an estimated audience of 732,965 people in United States, concentrated in California and New York.

02

What is the gender split and age of Joseph Pilates fans?

69.4% of Joseph Pilates fans are female, 30.6% are male, with an average age of 40.9 years.

03

Which brands do Joseph Pilates fans like most?

Joseph Pilates fans show strongest brand affinity for Osteopathy (95.8×), Pilates (12.35×), and Trader Joe's (3.15×) over the country average.

04

Where do Joseph Pilates fans live in United States?

Joseph Pilates fans in United States are most concentrated in California (reach ~100K), New York (reach ~90K), and Texas (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Joseph Pilates fans also like?

Beyond Joseph Pilates itself, the audience over-indexes on Pilates (12.35×), Trader Joe's (3.15×), Planet Fitness (3×), and Aerobics (5.48×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for Joseph Pilates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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