Joseph Pilates Audience in United States

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Joseph Pilates has an estimated audience of 731,779 people in United States. 69.4% are female, 30.6% are male, average age 40.9. Top regions: California, New York, Texas. Top brand affinities: Autism Awareness, Osteopathy, Diabetes mellitus awareness, Microblogging, Singer-songwriter.

The average Joseph Pilates fan in United States is 40.9 years old, more female, and lives primarily in California. The audience is concentrated in California, New York, Texas. Top brand affinities include Autism Awareness, Osteopathy, Diabetes mellitus awareness, with strongest over-indexing on Autism Awareness (19.03× the country average). Demographically, the Joseph Pilates audience skews more female with an average age of 40.9, and over-indexes on personality traits such as Sports Activity, Mindfulness. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Health · Type: Person · Subtype: Entrepreneur

Demographics of Joseph Pilates fans

Demographic split for Joseph Pilates audience in United States
MetricValue
Female69.4%
Male30.6%
Average age40.9
Estimated audience size731,779

Audience persona

The typical Joseph Pilates fan in United States is more female, around 40.9 years old, with strong Sports Activity tendencies and a notable affinity for Autism Awareness.

Top regions in United States

Top regions ranked by reach for Joseph Pilates in United States
RegionReachAffinity
California138,0641.72×
New York103,8102.54×
Texas61,8020.98×
Florida59,6291.2×
Illinois31,7191.3×
Pennsylvania25,4141.03×
New Jersey24,8941.34×
Massachusetts24,7851.72×
Georgia22,3310.99×
North Carolina22,0341×
Virginia21,2631.19×
Washington19,5281.33×
Ohio17,5980.78×
Michigan17,0970.89×
Arizona16,4781.1×
Colorado15,3171.33×
Maryland13,5111.07×
Tennessee12,4260.85×
Oregon10,9121.3×
Missouri9,8670.84×
Connecticut9,6821.32×
Minnesota9,6600.92×
South Carolina9,3990.85×
Indiana9,3870.7×
Wisconsin8,0310.73×
Alabama7,7640.76×
Nevada7,4351.05×
Louisiana7,1390.76×
Kentucky6,5450.71×
Utah6,5180.99×
Washington, District of Columbia5,5782.54×
Oklahoma5,4770.67×
Kansas4,0630.7×
Iowa3,4220.57×
Mississippi3,3770.56×
Arkansas3,3330.55×
Idaho3,3180.9×
Hawaii3,1150.99×
Rhode Island2,9571.27×
New Mexico2,5860.7×
New Hampshire2,5010.87×
Maine2,3650.9×
Nebraska2,1990.6×
Montana1,8860.93×
Vermont1,8421.43×
Delaware1,5890.79×
West Virginia1,3630.4×
Alaska9890.63×
South Dakota8510.5×
Wyoming7520.69×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for Joseph Pilates audience
BrandAffinityCategory
Autism Awareness19.03×Health
Osteopathy88.69×Health
Diabetes mellitus awareness12.48×Health
Microblogging12.67×Technology & Electronics
Singer-songwriter5.51×Music & Radio
Pilates14.27×Sports
Income tax13.19×Business & Career
Charles, Prince of Wales18.87×Politics & Society
Do it yourself (DIY)2.39×Home & Garden
Hobby Lobby2.59×Home & Garden
Aerobics5.42×Sports
Metaphysics3.5×Business & Career
Happiness1.96×Health
Planet Fitness2.33×Sports
Non-fiction books4.24×Literature
Nordstrom2.31×Shopping
Aldi2.15×Shopping
Cultural tourism20×Travel & Leisure
Kia Sportage11.11×Cars & Mobility
Standup paddleboarding4.83×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by Joseph Pilates audience
TraitClusterScore
Sports ActivityPOWER3.04
MindfulnessBALANCE2.41
Design AffinityPREMIUM2.4
Luxury OrientationPREMIUM1.75
SustainabilityBALANCE1.74
TravellingTHRILL1.73

Worldwide distribution

Worldwide audience distribution share by country for Joseph Pilates
CountryShare
United States24.3%
Italy12.8%
Brazil10.1%

See Joseph Pilates audiences in other countries

More Entrepreneur audiences in United States

Frequently asked questions

How many fans does Joseph Pilates have in United States?

Joseph Pilates has an estimated audience of 731,779 people in United States, concentrated in California and New York.

What is the gender split and age of Joseph Pilates fans?

69.4% of Joseph Pilates fans are female, 30.6% are male, with an average age of 40.9 years.

Which brands do Joseph Pilates fans like most?

Joseph Pilates fans show strongest brand affinity for Autism Awareness (19.03×), Osteopathy (88.69×), and Diabetes mellitus awareness (12.48×) over the country average.

Where do Joseph Pilates fans live in United States?

Joseph Pilates fans in United States are most concentrated in California (reach 138,064), New York (reach 103,810), and Texas (reach 61,802). These three regions account for the largest share of the active audience.

What other brands do Joseph Pilates fans also like?

Beyond Joseph Pilates itself, the audience over-indexes on Osteopathy (88.69×), Diabetes mellitus awareness (12.48×), Microblogging (12.67×), and Singer-songwriter (5.51×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for Joseph Pilates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.