Rascasse Audience Intelligence

Pilates Audience in United States

A data profile of the people who buy, follow and care about Pilates in United States — modelled from more than twelve digital signal sources. Pilates has an estimated audience of 7,721,992 people in United States.

#68among Sport in United States#2807among Topic in United States#375in Sports

The average Pilates fan in United States is 37.9 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Hot yoga, Trader Joe's, Women's clothing, with strongest over-indexing on Hot yoga (6.17× the country average).

Demographically, the Pilates audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Mindfulness, Sports Activity.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Pilates fan in United States is more female, around 37.9 years old, with strong Mindfulness tendencies and a notable affinity for Hot yoga.

Category: Sports · Type: Topic · Subtype: Sport

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Pilates profile in United States.

Audience size
7.7M
in United States
Gender
59.8%♀
40.2% male
Age
37.9
average years
Country rank
#4599
Topic in United States
Fig. 01

Search interest · 12-month trend

+10%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Pilates fans

59.8% are female, 40.2% are male, average age 37.9.

Fig. 02

Gender split

59.8%
Female
40.2%
Male
Demographic split for Pilates audience in United States
MetricValue
Female59.8%
Male40.2%
Average age37.9
Estimated audience size7,721,992
Fig. 03

Age distribution

Ø 37.9
average years
Age distribution of the Pilates audience in United States
Age bracketShare%
16-1922%
20-2921%
30-3920%
40-4921%
50+17%
Fig. 04

Worldwide distribution

16.1%

of the worldwide Pilates audience comes from United States.

Worldwide audience distribution share by country for Pilates
CountryShare
United States16.1%
Japan12.0%
China7.6%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Pilates audience in United States is strongest.

Fig. 05

Top regions by affinity

Pilates fans by region: top regions in United States
#RegionReachAffinity×
01Iowa~300K3.95×
02Virginia~300K1.73×
03California~1.5M1.57×
04New York~600K1.47×
05Washington, District of Columbia~30K1.42×
06Texas~900K1.33×
07New Jersey~300K1.30×
08Hawaii~40K1.26×
09Florida~600K1.24×
10Washington~200K1.22×
11Arizona~200K1.17×
12Nevada~90K1.15×
13Maryland~200K1.14×
14Utah~80K1.13×
15Georgia~300K1.10×
16Massachusetts~200K1.09×
17Illinois~300K1.07×
18Colorado~100K1.06×
19Connecticut~80K1.03×
20North Carolina~200K1.01×
21Oregon~90K1.00×
22Rhode Island~20K0.98×
23Michigan~200K0.94×
24Louisiana~90K0.92×
25Pennsylvania~200K0.91×
26South Carolina~100K0.91×
27Ohio~200K0.90×
28Tennessee~100K0.89×
29Minnesota~100K0.88×
30Vermont~10K0.88×
31New Mexico~30K0.87×
32Delaware~20K0.86×
33Kansas~50K0.85×
34Idaho~30K0.84×
35Alabama~90K0.83×
36Missouri~100K0.81×
37Kentucky~80K0.80×
38Mississippi~50K0.79×
39Arkansas~50K0.79×
40Indiana~100K0.78×
41Maine~20K0.78×
42Alaska~10K0.78×
43Oklahoma~70K0.77×
44New Hampshire~20K0.76×
45Wisconsin~90K0.75×
46Nebraska~30K0.71×
47Montana~20K0.71×
48North Dakota~10K0.68×
49South Dakota~10K0.66×
50West Virginia~20K0.55×
Fig. 06

Affinity by region

Affinity by region — Pilates, United States
0.55×1.00×3.95×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Pilates audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Pilates audience
#·InterestCategoryAffinity×
01Hot yogaSports6.17×
02Mind–body interventionsHealth5.75×
03AerobicsSports4.21×
04Aerobic exerciseSports3.76×
05AritziaFashion & Accessoires3.26×
06West ElmHome & Garden2.98×
07AnthropologieShopping2.52×
08YogaSports2.42×
09Trader Joe'sShopping2.41×
10Nordstrom rackFashion & Accessoires2.31×
11Women's clothingFashion & Accessoires2.18×
12Well-beingHealth2.01×
13Men's clothingFashion & Accessoires1.98×
14Weight trainingSports1.98×
15Health & wellnessHealth1.97×
16Strength trainingSports1.96×
17Self careHealth1.87×
18NordstromShopping1.84×
19TrainingSports1.58×
20Whole Foods MarketShopping1.58×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Pilates audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Pilates audience · What stands out
TraitClusterDeviationScore
MindfulnessBALANCE1.73×
Sports ActivityPOWER1.70×
Design AffinityPREMIUM1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Pilates audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.58×
Need for SecurityCONSERVATISM0.90×
Social Media UsageJOY0.99×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Pilates have in United States?

Pilates has an estimated audience of 7,721,992 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Pilates fans?

59.8% of Pilates fans are female, 40.2% are male, with an average age of 37.9 years.

03

Which brands do Pilates fans like most?

Pilates fans show strongest brand affinity for Hot yoga (6.17×), Trader Joe's (2.41×), and Women's clothing (2.18×) over the country average.

04

Where do Pilates fans live in United States?

Pilates fans in United States are most concentrated in California (reach ~1.5M), Texas (reach ~900K), and Florida (reach ~600K). These three regions account for the largest share of the active audience.

05

What other brands do Pilates fans also like?

Beyond Pilates itself, the audience over-indexes on Trader Joe's (2.41×), Women's clothing (2.18×), Mind–body interventions (5.75×), and Health & wellness (1.97×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Sport audiences in United States

See Pilates audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Pilates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →