Pilates Audience in United States
Pilates has an estimated audience of 7,721,992 people in United States. 59.8% are female, 40.2% are male, average age 37.9. Top regions: California, Texas, New York. Top brand affinities: Hot yoga, Women's clothing, Mind–body interventions, Health & wellness, Nordstrom rack.
The average Pilates fan in United States is 37.9 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, New York. Top brand affinities include Hot yoga, Women's clothing, Mind–body interventions, with strongest over-indexing on Hot yoga (6.17× the country average). Demographically, the Pilates audience skews more female with an average age of 37.9, and over-indexes on personality traits such as Luxury Orientation, Sports Activity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.
Category: Sports · Type: Topic · Subtype: Sport
Demographics of Pilates fans
| Metric | Value |
|---|---|
| Female | 59.8% |
| Male | 40.2% |
| Average age | 37.9 |
| Estimated audience size | 7,721,992 |
Audience persona
The typical Pilates fan in United States is more female, around 37.9 years old, with strong Luxury Orientation tendencies and a notable affinity for Hot yoga.
Top regions in United States
| Region | Reach | Affinity |
|---|---|---|
| California | 1,502,972 | 1.77× |
| Texas | 974,855 | 1.47× |
| New York | 715,008 | 1.66× |
| Florida | 686,401 | 1.31× |
| Illinois | 308,217 | 1.2× |
| Georgia | 290,702 | 1.22× |
| New Jersey | 272,381 | 1.39× |
| Pennsylvania | 251,139 | 0.97× |
| North Carolina | 247,037 | 1.06× |
| Virginia | 228,233 | 1.21× |
| Ohio | 218,794 | 0.92× |
| Michigan | 206,150 | 1.02× |
| Washington | 203,977 | 1.32× |
| Arizona | 199,234 | 1.26× |
| Massachusetts | 181,974 | 1.2× |
| Maryland | 162,237 | 1.22× |
| Tennessee | 145,163 | 0.94× |
| Colorado | 138,792 | 1.14× |
| Indiana | 115,002 | 0.82× |
| South Carolina | 111,884 | 0.96× |
| Missouri | 105,575 | 0.85× |
| Minnesota | 105,016 | 0.95× |
| Louisiana | 96,510 | 0.97× |
| Nevada | 94,395 | 1.26× |
| Oregon | 93,873 | 1.06× |
| Wisconsin | 91,541 | 0.79× |
| Alabama | 87,814 | 0.81× |
| Connecticut | 84,492 | 1.09× |
| Utah | 81,889 | 1.18× |
| Kentucky | 81,470 | 0.84× |
| Oklahoma | 68,530 | 0.8× |
| Kansas | 54,292 | 0.89× |
| Arkansas | 49,920 | 0.78× |
| Mississippi | 49,212 | 0.77× |
| Iowa | 45,099 | 0.71× |
| Hawaii | 43,464 | 1.31× |
| Washington, District of Columbia | 35,576 | 1.53× |
| New Mexico | 35,499 | 0.92× |
| Idaho | 31,397 | 0.81× |
| Nebraska | 27,781 | 0.72× |
| Rhode Island | 24,759 | 1.01× |
| New Hampshire | 22,673 | 0.75× |
| Maine | 20,963 | 0.76× |
| Delaware | 18,169 | 0.85× |
| West Virginia | 18,152 | 0.5× |
| Montana | 14,588 | 0.68× |
| Vermont | 11,601 | 0.86× |
| Alaska | 11,487 | 0.7× |
| South Dakota | 11,108 | 0.62× |
| North Dakota | 9,852 | 0.62× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Hot yoga | 6.17× | Sports |
| Women's clothing | 2.18× | Fashion & Accessoires |
| Mind–body interventions | 5.75× | Health |
| Health & wellness | 1.97× | Health |
| Nordstrom rack | 2.31× | Fashion & Accessoires |
| Aerobic exercise | 3.76× | Sports |
| Aerobics | 4.21× | Sports |
| Well-being | 2.01× | Health |
| Men's clothing | 1.98× | Fashion & Accessoires |
| Yoga | 2.42× | Sports |
| Nordstrom | 1.84× | Shopping |
| Strength training | 1.96× | Sports |
| West Elm | 2.98× | Home & Garden |
| Weight training | 1.98× | Sports |
| Training | 1.58× | Sports |
| Self care | 1.87× | Health |
| Aritzia | 3.26× | Fashion & Accessoires |
| Anthropologie | 2.52× | Shopping |
| Whole Foods Market | 1.58× | Shopping |
| Healthy habits | 2.18× | Health |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Luxury Orientation | PREMIUM | 3.14 |
| Sports Activity | POWER | 2.39 |
| Mindfulness | BALANCE | 2.17 |
| Risk Appetite | THRILL | 1.99 |
| Design Affinity | PREMIUM | 1.66 |
| Sustainability | BALANCE | 1.62 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 16.1% |
| Japan | 12.0% |
| China | 7.6% |
See Pilates audiences in other countries
More Sport audiences in United States
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- Golf (73,003,125)
Frequently asked questions
How many fans does Pilates have in United States?
Pilates has an estimated audience of 7,721,992 people in United States, concentrated in California and Texas.
What is the gender split and age of Pilates fans?
59.8% of Pilates fans are female, 40.2% are male, with an average age of 37.9 years.
Which brands do Pilates fans like most?
Pilates fans show strongest brand affinity for Hot yoga (6.17×), Women's clothing (2.18×), and Mind–body interventions (5.75×) over the country average.
Where do Pilates fans live in United States?
Pilates fans in United States are most concentrated in California (reach 1,502,972), Texas (reach 974,855), and New York (reach 715,008). These three regions account for the largest share of the active audience.
What other brands do Pilates fans also like?
Beyond Pilates itself, the audience over-indexes on Women's clothing (2.18×), Mind–body interventions (5.75×), Health & wellness (1.97×), and Nordstrom rack (2.31×) compared to the United States average.
How to read this data
Audience size is the estimated number of people in United States who actively search for Pilates. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.