Malayalam cinema Audience in Germany
Malayalam cinema has an estimated audience of 688,521 people in Germany. 60.1% are female, 39.9% are male, average age 33.9. Top brand affinities: Gudrun Sjödén, KLIX (AM), Christmas Gift, Israel, Progressive rock.
Top brand affinities include Gudrun Sjödén, KLIX (AM), Christmas Gift, with strongest over-indexing on Gudrun Sjödén (12.34× the country average). Demographically, the Malayalam cinema audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Sustainability, Pet Ownership.
Category: Movies & TV · Type: Topic
Demographics of Malayalam cinema fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 33.9 |
| Estimated audience size | 688,521 |
Audience persona
The typical Malayalam cinema fan in Germany is more female, around 33.9 years old, with strong Sustainability tendencies and a notable affinity for Gudrun Sjödén.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Gudrun Sjödén | 12.34× | Fashion & Accessoires |
| KLIX (AM) | 6.93× | Music & Radio |
| Christmas Gift | 4.63× | Kids & Family |
| Israel | 4.87× | Travel & Leisure |
| Progressive rock | 3.55× | Music & Radio |
| Rossmann | 1.75× | Shopping |
| Unique Gifts | 2.31× | Shopping |
| Gil Ofarim | 2.14× | Music & Radio |
| Artistic inspiration | 1.95× | Arts & Culture |
| Home Delivery | 3.73× | Food & Beverages |
| Birthday Gifts | 2.18× | Kids & Family |
| Loincloth | 3.14× | Fashion & Accessoires |
| JDSU | 3.35× | Business & Career |
| Natural rubber | 2.32× | Cars & Mobility |
| Pleural effusion | 3.56× | Health |
| Stradivarius | 1.52× | Shopping |
| Alaska | 3.1× | Travel & Leisure |
| Camargue | 10.49× | Travel & Leisure |
| Este, Veneto | 1.93× | Travel & Leisure |
| The Journey (1959 film) | 10.97× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.46 |
| Pet Ownership | JOY | 1.46 |
| Sports Activity | POWER | 1.45 |
| Early Adopter Mentality | POWER | 1.37 |
| Travelling | THRILL | 1.36 |
| Design Affinity | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 31.9% |
| Saudi Arabia | 10.8% |
| United States | 6.1% |
See Malayalam cinema audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Malayalam cinema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.