Malayalam cinema Audience in Germany
Malayalam cinema has an estimated audience of 688,521 people in Germany. 60.1% are female, 39.9% are male, average age 33.9. Top brand affinities: Cameron Diaz, Satire, Western Union, Charlie Hunnam, Jon Bon Jovi.
Top brand affinities include Cameron Diaz, Satire, Western Union, with strongest over-indexing on Cameron Diaz (12.62× the country average). Demographically, the Malayalam cinema audience skews more female with an average age of 33.9, and over-indexes on personality traits such as Sustainability, Pet Ownership.
Category: Movies & TV · Type: Topic
Demographics of Malayalam cinema fans
| Metric | Value |
|---|---|
| Female | 60.1% |
| Male | 39.9% |
| Average age | 33.9 |
| Estimated audience size | 688,521 |
Audience persona
The typical Malayalam cinema fan in Germany is more female, around 33.9 years old, with strong Sustainability tendencies and a notable affinity for Cameron Diaz.
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Cameron Diaz | 12.62× | Movies & TV |
| Satire | 5.67× | Literature |
| Western Union | 5.28× | Business & Career |
| Charlie Hunnam | 7.3× | Movies & TV |
| Jon Bon Jovi | 12.62× | Music & Radio |
| Jack White | 6.75× | Movies & TV |
| German television comedy | 5.95× | Movies & TV |
| Netto Marken-Discount | 2.27× | Shopping |
| Axl Rose | 10.13× | Music & Radio |
| Emily Blunt | 6.62× | Movies & TV |
| Pets | 1.63× | Pets & Animals |
| Ryanair | 2.32× | Travel & Leisure |
| Sorbet | 12.62× | Food & Beverages |
| Do it yourself (DIY) | 1.95× | Home & Garden |
| Art exhibition | 3.43× | Arts & Culture |
| Automobiles | 1.75× | Cars & Mobility |
| Italo disco | 7.25× | Music & Radio |
| Country rap | 4.9× | Music & Radio |
| Real property | 3.77× | Home & Garden |
| Aegean Airlines | 7.52× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.46 |
| Pet Ownership | JOY | 1.46 |
| Sports Activity | POWER | 1.45 |
| Early Adopter Mentality | POWER | 1.37 |
| Travelling | THRILL | 1.36 |
| Design Affinity | PREMIUM | 1.3 |
Worldwide distribution
| Country | Share |
|---|---|
| India | 31.9% |
| Saudi Arabia | 10.8% |
| United States | 6.1% |
See Malayalam cinema audiences in other countries
More Movies & TV audiences in Germany
- Food and drink (39,623,635)
- Entertainment (39,502,829)
- Business and industry (39,157,865)
- Shopping and fashion (38,134,645)
- Arts and music (37,163,288)
How to read this data
Audience size is the estimated number of people in Germany who actively search for Malayalam cinema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.