A data profile of the people who buy, follow and care about Malayalam cinema in India — modelled from more than twelve digital signal sources. Malayalam cinema has an estimated audience of 5,620,593 people in India.
Malayalam cinema has an estimated audience of 5,620,593 people in India. 20.6% are female, 79.4% are male, average age 32.1. Top brand affinities: Videography, Radio, Real property, Buddhism, OnePlus.
Top brand affinities include Videography, Radio, Real property, with strongest over-indexing on Videography (3.05× the country average).
Demographically, the Malayalam cinema audience skews more male with an average age of 32.1, and over-indexes on personality traits such as Spirituality, Early Adopter Mentality.
The typical Malayalam cinema fan in India is more male, around 32.1 years old, with strong Spirituality tendencies and a notable affinity for Videography.
The key figures that characterise the Malayalam cinema profile in India.
20.6% are female, 79.4% are male, average age 32.1.
| Metric | Value |
|---|---|
| Female | 20.6% |
| Male | 79.4% |
| Average age | 32.1 |
| Estimated audience size | 5,620,593 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 36% | |
| 20-29 | 28% | |
| 30-39 | 16% | |
| 40-49 | 12% | |
| 50+ | 9% |
of the worldwide Malayalam cinema audience comes from India.
| Country | Share |
|---|---|
| India | 31.9% |
| Saudi Arabia | 10.8% |
| United States | 6.1% |
The strongest cross-interests of the Malayalam cinema audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Italo disco | Music & Radio | 4.28× | ||
| 02 | Videography | Internet & Social Media | 3.05× | ||
| 03 | Judaism | Politics & Society | 2.93× | ||
| 04 | Spanish language | Politics & Society | 2.42× | ||
| 05 | Real property | Home & Garden | 2.34× | ||
| 06 | Breakfast television | Movies & TV | 2.03× | ||
| 07 | Image scanner | Technology & Electronics | 1.98× | ||
| 08 | romantic comedies | Movies & TV | 1.92× | ||
| 09 | Sedan (automobile) | Cars & Mobility | 1.90× | ||
| 10 | Buddhism | Health | 1.82× | ||
| 11 | OnePlus | Technology & Electronics | 1.78× | ||
| 12 | Chopper (motorcycle) | Cars & Mobility | 1.73× | ||
| 13 | Cupcake | Food & Beverages | 1.67× | ||
| 14 | Knitting | Home & Garden | 1.66× | ||
| 15 | Paris Saint-Germain | Sports | 1.66× | ||
| 16 | Ryan Gosling | Movies & TV | 1.65× | ||
| 17 | Radio | Technology & Electronics | 1.62× | ||
| 18 | Vintage clothing | Fashion & Accessoires | 1.59× | ||
| 19 | Sweepstakes | Games | 1.56× | ||
| 20 | Anne Hathaway | Movies & TV | 1.53× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.73× | |
| Early Adopter Mentality | POWER | 1.10× | |
| Extroversion | THRILL | 1.08× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Price Sensitivity | PREMIUM | 0.69× | |
| Family Orientation | CONSERVATISM | 0.76× | |
| Social Media Usage | JOY | 0.79× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in India who actively search for Malayalam cinema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across India. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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