Rascasse Audience Intelligence

Malayalam cinema Audience in United States

A data profile of the people who buy, follow and care about Malayalam cinema in United States — modelled from more than twelve digital signal sources. Malayalam cinema has an estimated audience of 1,073,810 people in United States.

#8435among Topic in United States#4053in Movies & TV

The average Malayalam cinema fan in United States is 30.1 years old, balanced, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include Priyanka Chopra, Hinduism, Alia Bhatt, with strongest over-indexing on Priyanka Chopra (14.22× the country average).

Demographically, the Malayalam cinema audience skews balanced with an average age of 30.1, and over-indexes on personality traits such as Travelling, Spirituality.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical Malayalam cinema fan in United States is balanced, around 30.1 years old, with strong Travelling tendencies and a notable affinity for Priyanka Chopra.

Category: Movies & TV · Type: Topic

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Malayalam cinema profile in United States.

Audience size
1.1M
in United States
Gender
54.1%♀
45.9% male
Age
30.1
average years
Country rank
#22594
Topic in United States
Fig. 01

Search interest · 12-month trend

-27%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Malayalam cinema fans

54.1% are female, 45.9% are male, average age 30.1.

Fig. 02

Gender split

54.1%
Female
45.9%
Male
Demographic split for Malayalam cinema audience in United States
MetricValue
Female54.1%
Male45.9%
Average age30.1
Estimated audience size1,073,810
Fig. 03

Age distribution

Ø 30.1
average years
Age distribution of the Malayalam cinema audience in United States
Age bracketShare%
16-1940%
20-2928%
30-3916%
40-4911%
50+5%
Fig. 04

Worldwide distribution

6.1%

of the worldwide Malayalam cinema audience comes from United States.

Worldwide audience distribution share by country for Malayalam cinema
CountryShare
India31.9%
Saudi Arabia10.8%
United States6.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Malayalam cinema audience in United States is strongest.

Fig. 05

Top regions by affinity

Malayalam cinema fans by region: top regions in United States
#RegionReachAffinity×
01Washington, District of Columbia~4K1.31×
02New Hampshire~5K1.23×
03New Mexico~6K1.16×
04Nebraska~6K1.13×
05Arkansas~10K1.10×
06Iowa~10K1.08×
07Kansas~9K1.07×
08Rhode Island~4K1.06×
09Connecticut~10K1.05×
10Maine~4K1.05×
11Oklahoma~10K1.03×
12Delaware~3K1.03×
13Kentucky~10K1.02×
14South Dakota~3K1.02×
15Vermont~2K1.02×
16Oregon~10K1.01×
17Nevada~10K1.01×
18Utah~10K1.01×
19West Virginia~5K1.00×
20Hawaii~5K1.00×
21North Dakota~2K1.00×
22Missouri~20K0.99×
23South Carolina~20K0.99×
24Alabama~10K0.99×
25Louisiana~10K0.99×
26Mississippi~9K0.99×
27Idaho~5K0.99×
28Maryland~20K0.98×
29Massachusetts~20K0.97×
30Wisconsin~20K0.97×
31Colorado~20K0.96×
32Minnesota~10K0.96×
33Tennessee~20K0.95×
34Indiana~20K0.95×
35Arizona~20K0.94×
36Washington~20K0.94×
37California~100K0.93×
38Michigan~30K0.93×
39New Jersey~30K0.93×
40Virginia~20K0.93×
41Georgia~30K0.92×
42North Carolina~30K0.92×
43Pennsylvania~30K0.90×
44Ohio~30K0.90×
45Illinois~30K0.89×
46Texas~80K0.87×
47Florida~60K0.85×
48New York~50K0.83×
49Alaska0.00×
50Wyoming0.00×
Fig. 06

Affinity by region

Affinity by region — Malayalam cinema, United States
0.83×1.00×1.31×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Malayalam cinema audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Malayalam cinema audience
#·InterestCategoryAffinity×
01Islamic bankingBusiness & Career29.88×
02Alia BhattMovies & TV25.30×
03Cultural tourismTravel & Leisure20.00×
04Malaysian cuisineFood & Beverages18.92×
05Indonesian cuisineFood & Beverages17.29×
06Priyanka ChopraMovies & TV14.22×
07Iggy PopMusic & Radio12.33×
08Kiernan ShipkaMovies & TV12.27×
09Massive open online courseBusiness & Career10.77×
10HinduismPolitics & Society9.47×
11International educationBusiness & Career7.95×
12Bath and BodyworksShopping4.95×
13Minnesota WildSports4.89×
14Chat roomInternet & Social Media4.74×
15Film scoreMusic & Radio4.31×
16LinuxTechnology & Electronics3.21×
17Indeed.comBusiness & Career2.97×
18RadioTechnology & Electronics2.41×
19Do it yourself (DIY)Home & Garden2.00×
20SupermanMovies & TV1.80×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Malayalam cinema audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Malayalam cinema audience · What stands out
TraitClusterDeviationScore
TravellingTHRILL1.72×
SpiritualityBALANCE1.69×
Design AffinityPREMIUM1.69×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Malayalam cinema audience · Rather not
TraitClusterDeviationScore
Family OrientationCONSERVATISM0.71×
Convenience OrientationPREMIUM0.71×
IndulgenceJOY0.85×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Malayalam cinema have in United States?

Malayalam cinema has an estimated audience of 1,073,810 people in United States, concentrated in California and Texas.

02

What is the gender split and age of Malayalam cinema fans?

54.1% of Malayalam cinema fans are female, 45.9% are male, with an average age of 30.1 years.

03

Which brands do Malayalam cinema fans like most?

Malayalam cinema fans show strongest brand affinity for Priyanka Chopra (14.22×), Hinduism (9.47×), and Alia Bhatt (25.3×) over the country average.

04

Where do Malayalam cinema fans live in United States?

Malayalam cinema fans in United States are most concentrated in California (reach ~100K), Texas (reach ~80K), and Florida (reach ~60K). These three regions account for the largest share of the active audience.

05

What other brands do Malayalam cinema fans also like?

Beyond Malayalam cinema itself, the audience over-indexes on Hinduism (9.47×), Alia Bhatt (25.3×), Bath and Bodyworks (4.95×), and Islamic banking (29.88×) compared to the United States average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Movies & TV audiences in United States

See Malayalam cinema audiences in other countries

How to read this data

Audience size is the estimated number of people in United States who actively search for Malayalam cinema. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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