Marie Wegener Audience in Germany
Marie Wegener has an estimated audience of 363,987 people in Germany. 62.9% are female, 37.1% are male, average age 41.0. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Home Office, Loincloth, Rossmann, Time (magazine), Progressive rock.
The average Marie Wegener fan in Germany is 41.0 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Home Office, Loincloth, Rossmann, with strongest over-indexing on Home Office (3.94× the country average). Demographically, the Marie Wegener audience skews more female with an average age of 41.0, and over-indexes on personality traits such as Community Orientation, Price Sensitivity. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Pop
Demographics of Marie Wegener fans
| Metric | Value |
|---|---|
| Female | 62.9% |
| Male | 37.1% |
| Average age | 41.0 |
| Estimated audience size | 363,987 |
Audience persona
The typical Marie Wegener fan in Germany is more female, around 41.0 years old, with strong Community Orientation tendencies and a notable affinity for Home Office.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 90,517 | 1.2× |
| Bayern | 46,379 | 0.84× |
| Baden-Württemberg | 39,831 | 0.85× |
| Niedersachsen | 39,619 | 1.18× |
| Sachsen | 20,558 | 1.22× |
| Hessen | 20,515 | 0.78× |
| Rheinland-Pfalz | 16,470 | 0.95× |
| Brandenburg | 15,294 | 1.43× |
| Sachsen-Anhalt | 11,764 | 1.32× |
| Schleswig-Holstein | 11,636 | 0.94× |
| Berlin | 11,586 | 0.75× |
| Thüringen | 9,837 | 1.12× |
| Mecklenburg-Vorpommern | 7,815 | 1.19× |
| Hamburg | 5,708 | 0.73× |
| Saarland | 3,518 | 0.83× |
| Bremen | 1,993 | 0.68× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Home Office | 3.94× | Business & Career |
| Loincloth | 7.91× | Fashion & Accessoires |
| Rossmann | 1.82× | Shopping |
| Time (magazine) | 3.88× | News |
| Progressive rock | 2.77× | Music & Radio |
| Saving | 1.69× | Business & Career |
| Liberace | 6.8× | Music & Radio |
| Stradivarius | 1.64× | Shopping |
| Huizen | 6.14× | Travel & Leisure |
| Horb am Neckar | 8.2× | Travel & Leisure |
| Mohamed Salah | 3.71× | Sports |
| Israel | 1.51× | Travel & Leisure |
| Guitar Pro | 12.51× | Technology & Electronics |
| Škoda Kodiaq | 1.52× | Cars & Mobility |
| Granola | 6.84× | Food & Beverages |
| Snow White (Fables) | 1.6× | Literature |
| Harvey Mudd College | 12.27× | Business & Career |
| Este, Veneto | 1.65× | Travel & Leisure |
| Christmas Gifts | 3.38× | Kids & Family |
| Home Delivery | 1.81× | Food & Beverages |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.3 |
| Price Sensitivity | PREMIUM | 1.21 |
| Family Orientation | CONSERVATISM | 1.1 |
| Tradition | CONSERVATISM | 1.09 |
| Patriotism | CONSERVATISM | 1.08 |
| LGBTQ+ Identity | OPEN | 1.04 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 89.1% |
| Austria | 4.4% |
| Switzerland | 2.7% |
See Marie Wegener audiences in other countries
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- Ariana Grande (3,362,301)
Frequently asked questions
How many fans does Marie Wegener have in Germany?
Marie Wegener has an estimated audience of 363,987 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Marie Wegener fans?
62.9% of Marie Wegener fans are female, 37.1% are male, with an average age of 41.0 years.
Which brands do Marie Wegener fans like most?
Marie Wegener fans show strongest brand affinity for Home Office (3.94×), Loincloth (7.91×), and Rossmann (1.82×) over the country average.
Where do Marie Wegener fans live in Germany?
Marie Wegener fans in Germany are most concentrated in Nordrhein-Westfalen (reach 90,517), Bayern (reach 46,379), and Baden-Württemberg (reach 39,831). These three regions account for the largest share of the active audience.
What other brands do Marie Wegener fans also like?
Beyond Marie Wegener itself, the audience over-indexes on Loincloth (7.91×), Rossmann (1.82×), Time (magazine) (3.88×), and Progressive rock (2.77×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Marie Wegener. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.