Rascasse Audience Intelligence

Minus (record label) Target Market in Germany

A data profile of the people who buy, follow and care about Minus (record label) in Germany — modelled from more than twelve digital signal sources. Minus (record label) has an estimated audience of 382,422 people in Germany.

#1852among Brand in Germany#1754in Music & Radio

The average Minus (record label) fan in Germany is 34.2 years old, more male, and lives primarily in Hamburg.

The audience is concentrated in Hamburg, Nordrhein-Westfalen, Bayern.

Top brand affinities include Candace Cameron Bure, Jetsetter, Berghain, with strongest over-indexing on Candace Cameron Bure (39.9× the country average).

Demographically, the Minus (record label) audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Spirituality, Patriotism.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Minus (record label) fan in Germany is more male, around 34.2 years old, with strong Spirituality tendencies and a notable affinity for Candace Cameron Bure.

Category: Music & Radio · Type: Brand

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Minus (record label) profile in Germany.

Audience size
382K
in Germany
Gender
39.8%♀
60.2% male
Age
34.2
average years
Country rank
#14527
Brand in Germany
Fig. 01

Search interest · 12-month trend

+3%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Customer demographics of Minus (record label)

39.8% are female, 60.2% are male, average age 34.2.

Fig. 02

Gender split

39.8%
Female
60.2%
Male
Demographic split for Minus (record label) audience in Germany
MetricValue
Female39.8%
Male60.2%
Average age34.2
Estimated audience size382,422
Fig. 03

Age distribution

Ø 34.2
average years
Age distribution of the Minus (record label) audience in Germany
Age bracketShare%
16-1942%
20-2914%
30-3913%
40-4915%
50+17%
Fig. 04

Worldwide distribution

25.0%

of the worldwide Minus (record label) audience comes from Germany.

Worldwide audience distribution share by country for Minus (record label)
CountryShare
Germany25.0%
United States15.5%
India7.8%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Minus (record label) audience in Germany is strongest.

Fig. 05

Top regions by affinity

Minus (record label) customers by region in Germany
#RegionReachAffinity×
01Hamburg~90K10.66×
02Bremen~3K0.78×
03Saarland~3K0.74×
04Schleswig-Holstein~9K0.68×
05Mecklenburg-Vorpommern~5K0.66×
06Thüringen~6K0.63×
07Sachsen-Anhalt~6K0.62×
08Brandenburg~7K0.58×
09Rheinland-Pfalz~10K0.51×
10Sachsen~9K0.49×
11Berlin~8K0.49×
12Niedersachsen~20K0.46×
13Hessen~10K0.46×
14Baden-Württemberg~20K0.42×
15Bayern~20K0.40×
16Nordrhein-Westfalen~30K0.39×
Fig. 06

Affinity by region

Affinity by region — Minus (record label), Germany
0.39×1.00×10.66×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Minus (record label) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Minus (record label) audience
#·InterestCategoryAffinity×
01JetsetterTravel & Leisure56.07×
02Candace Cameron BureMovies & TV39.90×
03Trip hopMusic & Radio23.20×
04Melissa Joan HartMovies & TV20.00×
05Federal Bureau of InvestigationPolitics & Society20.00×
06Katharine McPheeMovies & TV20.00×
07Jon VoightMovies & TV18.71×
08boris brejchaMusic & Radio17.94×
09Stacey DashFashion & Accessoires17.23×
10MGMTMusic & Radio13.79×
11BerghainMusic & Radio13.78×
12Amsterdam Dance EventMusic & Radio10.20×
13Italo discoMusic & Radio8.67×
14RÜFÜSMusic & Radio7.16×
15Controlled-access highwayTravel & Leisure6.32×
16Western UnionBusiness & Career3.34×
17RTL TelevisionMovies & TV3.30×
18Singer-songwriterMusic & Radio3.07×
19Müller (company)Food & Beverages1.95×
20TagesschauMovies & TV1.56×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Minus (record label) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Minus (record label) audience · What stands out
TraitClusterDeviationScore
SpiritualityBALANCE1.39×
PatriotismCONSERVATISM1.31×
TraditionCONSERVATISM1.23×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Minus (record label) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.62×
Sports ActivityPOWER0.72×
Luxury OrientationPREMIUM0.75×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

Who is Minus (record label)'s target market in Germany?

Minus (record label)'s target market in Germany covers an estimated 382,422 people, concentrated in Hamburg and Nordrhein-Westfalen.

02

What is the gender split and age of Minus (record label) customers?

39.8% of the Minus (record label) audience are female, 60.2% are male, with an average age of 34.2 years.

03

Which brands do Minus (record label) fans like most?

Minus (record label) fans show strongest brand affinity for Candace Cameron Bure (39.9×), Jetsetter (56.07×), and Berghain (13.78×) over the country average.

04

Where do Minus (record label) fans live in Germany?

Minus (record label) fans in Germany are most concentrated in Hamburg (reach ~90K), Nordrhein-Westfalen (reach ~30K), and Bayern (reach ~20K). These three regions account for the largest share of the active audience.

05

What other brands do Minus (record label) fans also like?

Beyond Minus (record label) itself, the audience over-indexes on Jetsetter (56.07×), Berghain (13.78×), Jon Voight (18.71×), and Trip hop (23.2×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Music & Radio audiences in Germany

See Minus (record label) audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Minus (record label). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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