Minus (record label) Audience in Germany
Minus (record label) has an estimated audience of 380,856 people in Germany. 39.8% are female, 60.2% are male, average age 34.2. Top regions: Hamburg, Nordrhein-Westfalen, Bayern. Top brand affinities: myDealZ, Haaretz הארץ, Inlay (guitar), Oral, Kazakhstan, Progressive rock.
The average Minus (record label) fan in Germany is 34.2 years old, more male, and lives primarily in Hamburg. The audience is concentrated in Hamburg, Nordrhein-Westfalen, Bayern. Top brand affinities include myDealZ, Haaretz הארץ, Inlay (guitar), with strongest over-indexing on myDealZ (13.46× the country average). Demographically, the Minus (record label) audience skews more male with an average age of 34.2, and over-indexes on personality traits such as Pet Ownership, Tradition. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Brand
Demographics of Minus (record label) fans
| Metric | Value |
|---|---|
| Female | 39.8% |
| Male | 60.2% |
| Average age | 34.2 |
| Estimated audience size | 380,856 |
Audience persona
The typical Minus (record label) fan in Germany is more male, around 34.2 years old, with strong Pet Ownership tendencies and a notable affinity for myDealZ.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Hamburg | 74,560 | 8.66× |
| Nordrhein-Westfalen | 41,226 | 0.49× |
| Bayern | 30,396 | 0.5× |
| Baden-Württemberg | 25,757 | 0.5× |
| Niedersachsen | 18,540 | 0.5× |
| Hessen | 17,004 | 0.59× |
| Schleswig-Holstein | 9,799 | 0.72× |
| Berlin | 8,977 | 0.53× |
| Sachsen | 8,804 | 0.47× |
| Rheinland-Pfalz | 8,581 | 0.45× |
| Brandenburg | 5,335 | 0.45× |
| Thüringen | 4,411 | 0.45× |
| Sachsen-Anhalt | 4,284 | 0.43× |
| Mecklenburg-Vorpommern | 2,512 | 0.35× |
| Saarland | 1,795 | 0.38× |
| Bremen | 1,723 | 0.53× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| myDealZ | 13.46× | Shopping |
| Haaretz הארץ | 20.01× | News |
| Inlay (guitar) | 15.53× | Music & Radio |
| Oral, Kazakhstan | 16.8× | Travel & Leisure |
| Progressive rock | 2.92× | Music & Radio |
| Unique Gifts | 2.22× | Shopping |
| Combat sport | 1.85× | Sports |
| Birthday Gifts | 2.21× | Kids & Family |
| Stradivarius | 1.97× | Shopping |
| Colin Hay | 13.44× | Music & Radio |
| Humberto Maturana | 69.17× | Business & Career |
| Magazine (band) | 4.53× | Music & Radio |
| Snow White (Fables) | 1.99× | Literature |
| Corona (band) | 2.12× | Music & Radio |
| Kotka | 17.79× | Travel & Leisure |
| Jaguar F-Pace | 5.33× | Cars & Mobility |
| The Human Centipede 2 (Full Sequence) | 6.51× | Movies & TV |
| Grillz | 17.65× | Fashion & Accessoires |
| Mechanic | 1.63× | Cars & Mobility |
| Esra Erol | 4.24× | Movies & TV |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Pet Ownership | JOY | 1.31 |
| Tradition | CONSERVATISM | 1.15 |
| Patriotism | CONSERVATISM | 1.11 |
| Spirituality | BALANCE | 1.07 |
| Indulgence | JOY | 1.04 |
| Urban Lifestyle | OPEN | 1.03 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 25.2% |
| United States | 15.9% |
| India | 7.8% |
See Minus (record label) audiences in other countries
More Music & Radio audiences in Germany
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Frequently asked questions
How many fans does Minus (record label) have in Germany?
Minus (record label) has an estimated audience of 380,856 people in Germany, concentrated in Hamburg and Nordrhein-Westfalen.
What is the gender split and age of Minus (record label) fans?
39.8% of Minus (record label) fans are female, 60.2% are male, with an average age of 34.2 years.
Which brands do Minus (record label) fans like most?
Minus (record label) fans show strongest brand affinity for myDealZ (13.46×), Haaretz הארץ (20.01×), and Inlay (guitar) (15.53×) over the country average.
Where do Minus (record label) fans live in Germany?
Minus (record label) fans in Germany are most concentrated in Hamburg (reach 74,560), Nordrhein-Westfalen (reach 41,226), and Bayern (reach 30,396). These three regions account for the largest share of the active audience.
What other brands do Minus (record label) fans also like?
Beyond Minus (record label) itself, the audience over-indexes on Haaretz הארץ (20.01×), Inlay (guitar) (15.53×), Oral, Kazakhstan (16.8×), and Progressive rock (2.92×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Minus (record label). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.