Rascasse Audience Intelligence

Modern Talking Audience in Germany

A data profile of the people who buy, follow and care about Modern Talking in Germany — modelled from more than twelve digital signal sources. Modern Talking has an estimated audience of 637,108 people in Germany.

#93among Band in Germany#1675among Person in Germany#1062in Music & Radio

The average Modern Talking fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.

Top brand affinities include Boy George, Bonnie Tyler, Snap!, with strongest over-indexing on Boy George (56.51× the country average).

Demographically, the Modern Talking audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Early Adopter Mentality, Tradition.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical Modern Talking fan in Germany is more female, around 42.7 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Boy George.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the Modern Talking profile in Germany.

Audience size
637K
in Germany
Gender
55.9%♀
44.1% male
Age
42.7
average years
Country rank
#9606
Person in Germany
Fig. 01

Search interest · 12-month trend

-35%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of Modern Talking fans

55.9% are female, 44.1% are male, average age 42.7.

Fig. 02

Gender split

55.9%
Female
44.1%
Male
Demographic split for Modern Talking audience in Germany
MetricValue
Female55.9%
Male44.1%
Average age42.7
Estimated audience size637,108
Fig. 03

Age distribution

Ø 42.7
average years
Age distribution of the Modern Talking audience in Germany
Age bracketShare%
16-1920%
20-297%
30-3916%
40-4933%
50+25%
Fig. 04

Worldwide distribution

11.4%

of the worldwide Modern Talking audience comes from Germany.

Worldwide audience distribution share by country for Modern Talking
CountryShare
Germany11.4%
Poland11.3%
Vietnam6.0%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the Modern Talking audience in Germany is strongest.

Fig. 05

Top regions by affinity

Modern Talking fans by region: top regions in Germany
#RegionReachAffinity×
01Sachsen~40K1.20×
02Sachsen-Anhalt~20K1.14×
03Mecklenburg-Vorpommern~10K1.11×
04Brandenburg~20K1.06×
05Thüringen~20K1.03×
06Nordrhein-Westfalen~200K1.02×
07Bayern~100K1.01×
08Hessen~50K1.01×
09Rheinland-Pfalz~30K0.99×
10Berlin~30K0.99×
11Hamburg~20K0.99×
12Baden-Württemberg~90K0.98×
13Niedersachsen~60K0.96×
14Schleswig-Holstein~20K0.88×
15Saarland~7K0.85×
16Bremen~5K0.82×
Fig. 06

Affinity by region

Affinity by region — Modern Talking, Germany
0.82×1.00×1.20×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the Modern Talking audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for Modern Talking audience
#·InterestCategoryAffinity×
01Boy GeorgeMusic & Radio56.51×
02SugababesMusic & Radio43.27×
03Soft CellMusic & Radio40.60×
04Chaka KhanMusic & Radio38.24×
05Nik KershawMusic & Radio33.76×
06Culture ClubMusic & Radio31.19×
07MorrisseyMusic & Radio30.98×
08Snap!Music & Radio29.93×
09Mark KnopflerMusic & Radio24.49×
10Cliff RichardMusic & Radio21.02×
11Shakin’ StevensMusic & Radio21.02×
12Duran DuranMusic & Radio20.67×
13Mandy CapristoMusic & Radio15.57×
14Melanie CMusic & Radio15.35×
15Bonnie TylerMusic & Radio15.34×
16Shaquille O’NealMusic & Radio15.30×
17Albert EinsteinTechnology & Electronics14.76×
18Thomas AndersMusic & Radio12.35×
19Porno for PyrosMusic & Radio9.80×
20Dieter BohlenMusic & Radio5.84×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the Modern Talking audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by Modern Talking audience · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER1.10×
TraditionCONSERVATISM1.07×
Design AffinityPREMIUM1.04×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by Modern Talking audience · Rather not
TraitClusterDeviationScore
PatriotismCONSERVATISM0.84×
Quality AwarenessPREMIUM0.85×
SustainabilityBALANCE0.86×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does Modern Talking have in Germany?

Modern Talking has an estimated audience of 637,108 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.

02

What is the gender split and age of Modern Talking fans?

55.9% of Modern Talking fans are female, 44.1% are male, with an average age of 42.7 years.

03

Which brands do Modern Talking fans like most?

Modern Talking fans show strongest brand affinity for Boy George (56.51×), Bonnie Tyler (15.34×), and Snap! (29.93×) over the country average.

04

Where do Modern Talking fans live in Germany?

Modern Talking fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~200K), Bayern (reach ~100K), and Baden-Württemberg (reach ~90K). These three regions account for the largest share of the active audience.

05

What other brands do Modern Talking fans also like?

Beyond Modern Talking itself, the audience over-indexes on Bonnie Tyler (15.34×), Snap! (29.93×), Albert Einstein (14.76×), and Thomas Anders (12.35×) compared to the Germany average.

Appendix

Explore more audiences

Related profiles, rankings and the same audience in other markets.

More Band audiences in Germany

See Modern Talking audiences in other countries

How to read this data

Audience size is the estimated number of people in Germany who actively search for Modern Talking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

Scale & coverage
500,000+ ready-to-use audiences across 170+ countries

From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.

See pricing →