Modern Talking Audience in Germany
Modern Talking has an estimated audience of 691,977 people in Germany. 55.9% are female, 44.1% are male, average age 42.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Snap!, Sugababes, Thomas Anders, Albert Einstein, Bonnie Tyler.
The average Modern Talking fan in Germany is 42.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Snap!, Sugababes, Thomas Anders, with strongest over-indexing on Snap! (29.93× the country average). Demographically, the Modern Talking audience skews more female with an average age of 42.7, and over-indexes on personality traits such as Community Orientation, Extroversion. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of Modern Talking fans
| Metric | Value |
|---|---|
| Female | 55.9% |
| Male | 44.1% |
| Average age | 42.7 |
| Estimated audience size | 691,977 |
Audience persona
The typical Modern Talking fan in Germany is more female, around 42.7 years old, with strong Community Orientation tendencies and a notable affinity for Snap!.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 160,717 | 1.06× |
| Bayern | 114,863 | 1.03× |
| Baden-Württemberg | 96,173 | 1.02× |
| Niedersachsen | 65,349 | 0.97× |
| Hessen | 55,843 | 1.06× |
| Sachsen | 40,937 | 1.21× |
| Rheinland-Pfalz | 34,802 | 1× |
| Berlin | 31,476 | 1.02× |
| Brandenburg | 21,915 | 1.02× |
| Schleswig-Holstein | 21,803 | 0.88× |
| Sachsen-Anhalt | 19,850 | 1.11× |
| Thüringen | 16,843 | 0.96× |
| Hamburg | 15,437 | 0.99× |
| Mecklenburg-Vorpommern | 14,140 | 1.07× |
| Saarland | 6,891 | 0.81× |
| Bremen | 4,730 | 0.8× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Snap! | 29.93× | Music & Radio |
| Sugababes | 43.27× | Music & Radio |
| Thomas Anders | 12.35× | Music & Radio |
| Albert Einstein | 14.76× | Technology & Electronics |
| Bonnie Tyler | 15.34× | Music & Radio |
| Mark Knopfler | 24.49× | Music & Radio |
| Morrissey | 30.98× | Music & Radio |
| Cliff Richard | 21.02× | Music & Radio |
| Duran Duran | 20.67× | Music & Radio |
| Soft Cell | 40.6× | Music & Radio |
| Chaka Khan | 38.24× | Music & Radio |
| Culture Club | 31.19× | Music & Radio |
| Alison Moyet | 32.2× | Music & Radio |
| Kim Wilde | 15.84× | Music & Radio |
| Dieter Bohlen | 5.84× | Music & Radio |
| Cyndi Lauper | 13.63× | Music & Radio |
| Nik Kershaw | 33.76× | Music & Radio |
| Rick Astley | 20× | Music & Radio |
| Natalie Imbruglia | 27.05× | Fashion & Accessoires |
| The Smiths | 22.95× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Community Orientation | OPEN | 1.39 |
| Extroversion | THRILL | 1.38 |
| Spirituality | BALANCE | 1.32 |
| Tradition | CONSERVATISM | 1.29 |
| Pet Ownership | JOY | 1.24 |
| Family Orientation | CONSERVATISM | 1.23 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 12.2% |
| Poland | 10.8% |
| Vietnam | 5.9% |
See Modern Talking audiences in other countries
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Frequently asked questions
How many fans does Modern Talking have in Germany?
Modern Talking has an estimated audience of 691,977 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Modern Talking fans?
55.9% of Modern Talking fans are female, 44.1% are male, with an average age of 42.7 years.
Which brands do Modern Talking fans like most?
Modern Talking fans show strongest brand affinity for Snap! (29.93×), Sugababes (43.27×), and Thomas Anders (12.35×) over the country average.
Where do Modern Talking fans live in Germany?
Modern Talking fans in Germany are most concentrated in Nordrhein-Westfalen (reach 160,717), Bayern (reach 114,863), and Baden-Württemberg (reach 96,173). These three regions account for the largest share of the active audience.
What other brands do Modern Talking fans also like?
Beyond Modern Talking itself, the audience over-indexes on Sugababes (43.27×), Thomas Anders (12.35×), Albert Einstein (14.76×), and Bonnie Tyler (15.34×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Modern Talking. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.