New Model Army (band) Audience in Germany
New Model Army (band) has an estimated audience of 238,398 people in Germany. 33.6% are female, 66.4% are male, average age 47.6. Top regions: Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities: Depeche Mode, Bruce Springsteen, The Cure, David Bowie, Phil Collins.
The average New Model Army (band) fan in Germany is 47.6 years old, more male, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg. Top brand affinities include Depeche Mode, Bruce Springsteen, The Cure, with strongest over-indexing on Depeche Mode (18.5× the country average). Demographically, the New Model Army (band) audience skews more male with an average age of 47.6, and over-indexes on personality traits such as Sustainability, Community Orientation. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Rock
Demographics of New Model Army (band) fans
| Metric | Value |
|---|---|
| Female | 33.6% |
| Male | 66.4% |
| Average age | 47.6 |
| Estimated audience size | 238,398 |
Audience persona
The typical New Model Army (band) fan in Germany is more male, around 47.6 years old, with strong Sustainability tendencies and a notable affinity for Depeche Mode.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 78,852 | 1.51× |
| Niedersachsen | 31,652 | 1.37× |
| Baden-Württemberg | 30,750 | 0.95× |
| Bayern | 30,681 | 0.8× |
| Hessen | 21,904 | 1.21× |
| Rheinland-Pfalz | 13,888 | 1.16× |
| Schleswig-Holstein | 10,261 | 1.2× |
| Berlin | 9,113 | 0.85× |
| Sachsen | 8,239 | 0.7× |
| Hamburg | 6,464 | 1.2× |
| Brandenburg | 4,530 | 0.61× |
| Saarland | 4,231 | 1.45× |
| Thüringen | 3,430 | 0.56× |
| Bremen | 3,359 | 1.65× |
| Sachsen-Anhalt | 2,432 | 0.39× |
| Mecklenburg-Vorpommern | 1,754 | 0.39× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Depeche Mode | 18.5× | Music & Radio |
| Bruce Springsteen | 12.98× | Music & Radio |
| The Cure | 17.73× | Music & Radio |
| David Bowie | 9.58× | Music & Radio |
| Phil Collins | 5.71× | Music & Radio |
| Udo Lindenberg | 5.66× | Music & Radio |
| Thomann | 4.3× | Shopping |
| AC/DC | 6.05× | Music & Radio |
| Pink Floyd | 6.89× | Music & Radio |
| Paul McCartney | 6.67× | Music & Radio |
| Led Zeppelin | 6.81× | Music & Radio |
| Tatort | 4.02× | Movies & TV |
| Metallica | 4.96× | Music & Radio |
| Peter Maffay | 3.26× | Music & Radio |
| Punk rock | 2.12× | Music & Radio |
| Wacken Open Air | 4.69× | Music & Radio |
| ZDF | 1.63× | Movies & TV |
| Die Toten Hosen | 5.06× | Music & Radio |
| Rammstein | 4.1× | Music & Radio |
| Madonna | 3.67× | Music & Radio |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 2.67 |
| Community Orientation | OPEN | 1.5 |
| Urban Lifestyle | OPEN | 1.45 |
| Convenience Orientation | PREMIUM | 1.28 |
| Tradition | CONSERVATISM | 1.06 |
| Extroversion | THRILL | 0.99 |
Worldwide distribution
| Country | Share |
|---|---|
| Germany | 52.9% |
| United Kingdom | 25.6% |
| United States | 7.6% |
See New Model Army (band) audiences in other countries
More Rock audiences in Germany
- Udo Lindenberg (3,120,690)
- Bruce Springsteen (2,945,157)
- Freddie Mercury (2,932,656)
- Herbert Grönemeyer (2,681,986)
- Tom Kaulitz (2,246,941)
Frequently asked questions
How many fans does New Model Army (band) have in Germany?
New Model Army (band) has an estimated audience of 238,398 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of New Model Army (band) fans?
33.6% of New Model Army (band) fans are female, 66.4% are male, with an average age of 47.6 years.
Which brands do New Model Army (band) fans like most?
New Model Army (band) fans show strongest brand affinity for Depeche Mode (18.5×), Bruce Springsteen (12.98×), and The Cure (17.73×) over the country average.
Where do New Model Army (band) fans live in Germany?
New Model Army (band) fans in Germany are most concentrated in Nordrhein-Westfalen (reach 78,852), Niedersachsen (reach 31,652), and Baden-Württemberg (reach 30,750). These three regions account for the largest share of the active audience.
What other brands do New Model Army (band) fans also like?
Beyond New Model Army (band) itself, the audience over-indexes on Bruce Springsteen (12.98×), The Cure (17.73×), David Bowie (9.58×), and Phil Collins (5.71×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for New Model Army (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.