Rascasse Audience Intelligence

New Model Army (band) Audience in Germany

A data profile of the people who buy, follow and care about New Model Army (band) in Germany — modelled from more than twelve digital signal sources. New Model Army (band) has an estimated audience of 223,422 people in Germany.

#130among Rock in Germany#4724among Person in Germany#2795in Music & Radio

The average New Model Army (band) fan in Germany is 47.6 years old, more male, and lives primarily in Nordrhein-Westfalen.

The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Baden-Württemberg.

Top brand affinities include Depeche Mode, Bruce Springsteen, The Cure, with strongest over-indexing on Depeche Mode (23.92× the country average).

Demographically, the New Model Army (band) audience skews more male with an average age of 47.6, and over-indexes on personality traits such as Community Orientation, Sustainability.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.

The typical New Model Army (band) fan in Germany is more male, around 47.6 years old, with strong Community Orientation tendencies and a notable affinity for Depeche Mode.

Category: Music & Radio · Type: Person · Subtype: Rock

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the New Model Army (band) profile in Germany.

Audience size
223K
in Germany
Gender
33.6%♀
66.4% male
Age
47.6
average years
Country rank
#21169
Person in Germany
Fig. 01

Search interest · 12-month trend

-24%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of New Model Army (band) fans

33.6% are female, 66.4% are male, average age 47.6.

Fig. 02

Gender split

33.6%
Female
66.4%
Male
Demographic split for New Model Army (band) audience in Germany
MetricValue
Female33.6%
Male66.4%
Average age47.6
Estimated audience size223,422
Fig. 03

Age distribution

Ø 47.6
average years
Age distribution of the New Model Army (band) audience in Germany
Age bracketShare%
16-190%
20-290%
30-3922%
40-4971%
50+7%
Fig. 04

Worldwide distribution

52.5%

of the worldwide New Model Army (band) audience comes from Germany.

Worldwide audience distribution share by country for New Model Army (band)
CountryShare
Germany52.5%
United Kingdom24.3%
United States8.2%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the Germany average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the New Model Army (band) audience in Germany is strongest.

Fig. 05

Top regions by affinity

New Model Army (band) fans by region: top regions in Germany
#RegionReachAffinity×
01Bremen~4K2.01×
02Niedersachsen~40K1.59×
03Nordrhein-Westfalen~80K1.48×
04Saarland~4K1.41×
05Hamburg~6K1.19×
06Schleswig-Holstein~10K1.16×
07Rheinland-Pfalz~10K1.08×
08Hessen~20K1.06×
09Baden-Württemberg~30K0.86×
10Berlin~8K0.77×
11Bayern~30K0.71×
12Sachsen~8K0.69×
13Brandenburg~5K0.68×
14Thüringen~4K0.68×
15Mecklenburg-Vorpommern~3K0.64×
16Sachsen-Anhalt~4K0.63×
Fig. 06

Affinity by region

Affinity by region — New Model Army (band), Germany
0.63×1.00×2.01×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the New Model Army (band) audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for New Model Army (band) audience
#·InterestCategoryAffinity×
01Depeche ModeMusic & Radio23.92×
02The CureMusic & Radio22.59×
03Bruce SpringsteenMusic & Radio17.66×
04David BowieMusic & Radio12.25×
05Paul McCartneyMusic & Radio9.95×
06Pink FloydMusic & Radio9.35×
07Led ZeppelinMusic & Radio9.22×
08AC/DCMusic & Radio7.78×
09Udo LindenbergMusic & Radio7.70×
10Phil CollinsMusic & Radio7.59×
11ThomannShopping7.11×
12Wacken Open AirMusic & Radio6.44×
13Die Toten HosenMusic & Radio6.44×
14MetallicaMusic & Radio5.59×
15RammsteinMusic & Radio5.42×
16MadonnaMusic & Radio5.26×
17NenaMusic & Radio5.16×
18Peter MaffayMusic & Radio4.10×
19Punk rockMusic & Radio2.49×
20ZDFMovies & TV2.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the New Model Army (band) audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by New Model Army (band) audience · What stands out
TraitClusterDeviationScore
Community OrientationOPEN2.18×
SustainabilityBALANCE1.70×
TraditionCONSERVATISM1.63×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by New Model Army (band) audience · Rather not
TraitClusterDeviationScore
Design AffinityPREMIUM0.41×
DIY MentalityTHRILL0.45×
Price SensitivityPREMIUM0.62×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does New Model Army (band) have in Germany?

New Model Army (band) has an estimated audience of 223,422 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.

02

What is the gender split and age of New Model Army (band) fans?

33.6% of New Model Army (band) fans are female, 66.4% are male, with an average age of 47.6 years.

03

Which brands do New Model Army (band) fans like most?

New Model Army (band) fans show strongest brand affinity for Depeche Mode (23.92×), Bruce Springsteen (17.66×), and The Cure (22.59×) over the country average.

04

Where do New Model Army (band) fans live in Germany?

New Model Army (band) fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~80K), Niedersachsen (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.

05

What other brands do New Model Army (band) fans also like?

Beyond New Model Army (band) itself, the audience over-indexes on Bruce Springsteen (17.66×), The Cure (22.59×), David Bowie (12.25×), and Udo Lindenberg (7.7×) compared to the Germany average.

Appendix

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How to read this data

Audience size is the estimated number of people in Germany who actively search for New Model Army (band). Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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