Rivièra Maison Audience in Germany
Rivièra Maison has an estimated audience of 252,423 people in Germany. 67.5% are female, 32.5% are male, average age 38.2. Top regions: Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities: Michael Ballack, Barry Gibb, Sacha Baron Cohen, Javier Bardem, Before Sunrise.
The average Rivièra Maison fan in Germany is 38.2 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Niedersachsen, Bayern. Top brand affinities include Michael Ballack, Barry Gibb, Sacha Baron Cohen, with strongest over-indexing on Michael Ballack (55.36× the country average). Demographically, the Rivièra Maison audience skews more female with an average age of 38.2, and over-indexes on personality traits such as Design Affinity, DIY Mentality. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Home & Garden · Type: Brand
Demographics of Rivièra Maison fans
| Metric | Value |
|---|---|
| Female | 67.5% |
| Male | 32.5% |
| Average age | 38.2 |
| Estimated audience size | 252,423 |
Audience persona
The typical Rivièra Maison fan in Germany is more female, around 38.2 years old, with strong Design Affinity tendencies and a notable affinity for Michael Ballack.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 189,318 | 3.93× |
| Niedersachsen | 19,325 | 0.79× |
| Bayern | 13,826 | 0.34× |
| Hessen | 10,822 | 0.56× |
| Schleswig-Holstein | 10,382 | 1.15× |
| Rheinland-Pfalz | 7,515 | 0.59× |
| Baden-Württemberg | 6,923 | 0.2× |
| Thüringen | 6,001 | 0.93× |
| Sachsen-Anhalt | 5,321 | 0.81× |
| Brandenburg | 4,932 | 0.63× |
| Bremen | 4,783 | 2.22× |
| Mecklenburg-Vorpommern | 4,680 | 0.97× |
| Saarland | 4,592 | 1.48× |
| Sachsen | 4,430 | 0.36× |
| Hamburg | 4,099 | 0.72× |
| Berlin | 3,567 | 0.32× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Michael Ballack | 55.36× | Sports |
| Barry Gibb | 52.07× | Music & Radio |
| Sacha Baron Cohen | 63.41× | Movies & TV |
| Javier Bardem | 35.99× | Movies & TV |
| Before Sunrise | 55.97× | Movies & TV |
| Patio | 8.74× | Home & Garden |
| Lana Parrilla | 37.88× | Movies & TV |
| Kelly Kelly | 62.06× | Fashion & Accessoires |
| Atomic Skis | 20× | Sports |
| Mid-century modern | 10.22× | Home & Garden |
| DIY Projects | 6.17× | Home & Garden |
| Leroy Sané | 14.7× | Sports |
| Designer Outlet Roermond | 34.26× | Shopping |
| John Travolta | 10.21× | Movies & TV |
| Miroslav Klose | 14.56× | Sports |
| Checker Tobi | 7.48× | Movies & TV |
| Skis Rossignol | 20× | Sports |
| VakantieVeilingen | 31.58× | Travel & Leisure |
| Völkl Skis | 65.13× | Sports |
| Kota Bharu | 65.33× | Travel & Leisure |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Design Affinity | PREMIUM | 2.9 |
| DIY Mentality | THRILL | 2.81 |
| Quality Awareness | PREMIUM | 2.01 |
| Sustainability | BALANCE | 1.78 |
| Creativity | OPEN | 1.6 |
| Indulgence | JOY | 1.47 |
Worldwide distribution
| Country | Share |
|---|---|
| Netherlands | 44.3% |
| Germany | 30.0% |
| Spain | 3.3% |
See Rivièra Maison audiences in other countries
More Home & Garden audiences in Germany
- Obi (store) (19,461,870)
- IKEA (19,312,673)
- Lidl (19,126,505)
- Amazon.com (18,995,336)
- REWE (18,725,823)
Frequently asked questions
How many fans does Rivièra Maison have in Germany?
Rivièra Maison has an estimated audience of 252,423 people in Germany, concentrated in Nordrhein-Westfalen and Niedersachsen.
What is the gender split and age of Rivièra Maison fans?
67.5% of Rivièra Maison fans are female, 32.5% are male, with an average age of 38.2 years.
Which brands do Rivièra Maison fans like most?
Rivièra Maison fans show strongest brand affinity for Michael Ballack (55.36×), Barry Gibb (52.07×), and Sacha Baron Cohen (63.41×) over the country average.
Where do Rivièra Maison fans live in Germany?
Rivièra Maison fans in Germany are most concentrated in Nordrhein-Westfalen (reach 189,318), Niedersachsen (reach 19,325), and Bayern (reach 13,826). These three regions account for the largest share of the active audience.
What other brands do Rivièra Maison fans also like?
Beyond Rivièra Maison itself, the audience over-indexes on Barry Gibb (52.07×), Sacha Baron Cohen (63.41×), Javier Bardem (35.99×), and Before Sunrise (55.97×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for Rivièra Maison. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.