The Neighbourhood Audience in Germany
The Neighbourhood has an estimated audience of 253,571 people in Germany. 58.3% are female, 41.7% are male, average age 36.7. Top regions: Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities: Dog breed, Whataburger, Oliver Kahn, HELP University, Warren Haynes.
The average The Neighbourhood fan in Germany is 36.7 years old, more female, and lives primarily in Nordrhein-Westfalen. The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg. Top brand affinities include Dog breed, Whataburger, Oliver Kahn, with strongest over-indexing on Dog breed (5.12× the country average). Demographically, the The Neighbourhood audience skews more female with an average age of 36.7, and over-indexes on personality traits such as Sustainability, Urban Lifestyle. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
Category: Music & Radio · Type: Person · Subtype: Band
Demographics of The Neighbourhood fans
| Metric | Value |
|---|---|
| Female | 58.3% |
| Male | 41.7% |
| Average age | 36.7 |
| Estimated audience size | 253,571 |
Audience persona
The typical The Neighbourhood fan in Germany is more female, around 36.7 years old, with strong Sustainability tendencies and a notable affinity for Dog breed.
Top regions in Germany
| Region | Reach | Affinity |
|---|---|---|
| Nordrhein-Westfalen | 62,469 | 1.13× |
| Bayern | 40,902 | 1× |
| Baden-Württemberg | 34,500 | 1× |
| Niedersachsen | 24,041 | 0.98× |
| Hessen | 23,579 | 1.22× |
| Berlin | 13,300 | 1.17× |
| Sachsen | 12,634 | 1.02× |
| Rheinland-Pfalz | 12,377 | 0.97× |
| Schleswig-Holstein | 8,268 | 0.91× |
| Brandenburg | 6,863 | 0.87× |
| Hamburg | 6,476 | 1.13× |
| Thüringen | 5,747 | 0.89× |
| Sachsen-Anhalt | 5,645 | 0.86× |
| Mecklenburg-Vorpommern | 4,346 | 0.9× |
| Saarland | 3,118 | 1× |
| Bremen | 2,072 | 0.96× |
Top brand affinities
Brands and entities this audience over-indexes on, vs. the country average.
| Brand | Affinity | Category |
|---|---|---|
| Dog breed | 5.12× | Pets & Animals |
| Whataburger | 23.62× | Food & Beverages |
| Oliver Kahn | 12.15× | Sports |
| HELP University | 201× | Business & Career |
| Warren Haynes | 39.55× | Music & Radio |
| Historic site | 25.66× | Arts & Culture |
| Home construction | 1.85× | Home & Garden |
| Celtic mythology | 7.76× | Arts & Culture |
| The Bugaboos | 11.12× | Travel & Leisure |
| Magazine (band) | 6.11× | Music & Radio |
| Hunting knife | 9.3× | Home & Garden |
| Krupuk | 17.1× | Food & Beverages |
| Progressive rock | 1.66× | Music & Radio |
| Mahākāla | 26.89× | Politics & Society |
| Mechanic | 2.01× | Cars & Mobility |
| Kazuo Ishiguro | 11.62× | Literature |
| Goosebumps (film) | 8.49× | Movies & TV |
| Gorinchem | 11.5× | Travel & Leisure |
| Personalised Gifts | 1.68× | Home & Garden |
| Handmade Gifts | 1.81× | Kids & Family |
Psychographic profile
Top six personality traits over-indexed by this audience (1.0 = country average).
| Trait | Cluster | Score |
|---|---|---|
| Sustainability | BALANCE | 1.79 |
| Urban Lifestyle | OPEN | 1.74 |
| Indulgence | JOY | 1.34 |
| Risk Appetite | THRILL | 1.27 |
| Individualism | JOY | 1.25 |
| Tradition | CONSERVATISM | 1.21 |
Worldwide distribution
| Country | Share |
|---|---|
| United States | 24.3% |
| Brazil | 8.5% |
| Germany | 8.3% |
See The Neighbourhood audiences in other countries
More Band audiences in Germany
- Kiosk (band) (6,419,600)
- Fun (6,044,687)
- Kino (band) (4,612,528)
- Halloween (band) (3,079,890)
- Avatar (Swedish band) (2,502,500)
Frequently asked questions
How many fans does The Neighbourhood have in Germany?
The Neighbourhood has an estimated audience of 253,571 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of The Neighbourhood fans?
58.3% of The Neighbourhood fans are female, 41.7% are male, with an average age of 36.7 years.
Which brands do The Neighbourhood fans like most?
The Neighbourhood fans show strongest brand affinity for Dog breed (5.12×), Whataburger (23.62×), and Oliver Kahn (12.15×) over the country average.
Where do The Neighbourhood fans live in Germany?
The Neighbourhood fans in Germany are most concentrated in Nordrhein-Westfalen (reach 62,469), Bayern (reach 40,902), and Baden-Württemberg (reach 34,500). These three regions account for the largest share of the active audience.
What other brands do The Neighbourhood fans also like?
Beyond The Neighbourhood itself, the audience over-indexes on Whataburger (23.62×), Oliver Kahn (12.15×), HELP University (201×), and Warren Haynes (39.55×) compared to the Germany average.
How to read this data
Audience size is the estimated number of people in Germany who actively search for The Neighbourhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.