The Neighbourhood Audience in United States

The Neighbourhood logo

The Neighbourhood has an estimated audience of 740,515 people in United States. 57.5% are female, 42.5% are male, average age 32.1. Top regions: California, Texas, Florida. Top brand affinities: Guy Fieri, JibJab, Cass County, Missouri, Dog breed, Celtic mythology.

The average The Neighbourhood fan in United States is 32.1 years old, more female, and lives primarily in California. The audience is concentrated in California, Texas, Florida. Top brand affinities include Guy Fieri, JibJab, Cass County, Missouri, with strongest over-indexing on Guy Fieri (18.2× the country average). Demographically, the The Neighbourhood audience skews more female with an average age of 32.1, and over-indexes on personality traits such as LGBTQ+ Identity, Sustainability. Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

Category: Music & Radio · Type: Person · Subtype: Band

Demographics of The Neighbourhood fans

Demographic split for The Neighbourhood audience in United States
MetricValue
Female57.5%
Male42.5%
Average age32.1
Estimated audience size740,515

Audience persona

The typical The Neighbourhood fan in United States is more female, around 32.1 years old, with strong LGBTQ+ Identity tendencies and a notable affinity for Guy Fieri.

Top regions in United States

Top regions ranked by reach for The Neighbourhood in United States
RegionReachAffinity
California127,6311.57×
Texas86,3771.36×
Florida56,3801.12×
New York48,7631.18×
Illinois28,2971.15×
Georgia26,0331.14×
Pennsylvania25,3041.01×
North Carolina22,9531.03×
New Jersey21,4271.14×
Ohio20,6040.9×
Virginia19,9991.11×
Arizona19,2571.27×
Michigan18,9810.98×
Washington16,6481.12×
Tennessee15,4861.04×
Massachusetts15,0201.03×
Indiana14,5381.07×
Maryland13,9791.1×
Colorado12,1011.04×
Missouri12,0961.01×
South Carolina11,5691.04×
Minnesota10,0660.95×
Oregon9,9521.17×
Wisconsin9,7780.88×
Nevada9,7611.36×
Oklahoma9,7301.18×
Alabama9,6290.93×
Louisiana9,4630.99×
Kentucky8,8100.95×
Connecticut7,9951.08×
Utah7,9011.19×
Arkansas5,9520.98×
Kansas5,6070.96×
Mississippi5,4910.9×
Iowa5,2180.86×
New Mexico3,8621.04×
Nebraska3,6250.98×
Idaho3,4300.92×
West Virginia3,0150.87×
Hawaii2,8540.9×
New Hampshire2,2210.76×
Rhode Island2,2080.94×
Washington, District of Columbia2,0550.92×
Maine2,0320.77×
Delaware1,7780.87×
Montana1,4590.71×
South Dakota1,2340.72×
North Dakota1,1350.75×
Alaska1,0760.68×
Vermont8590.66×

Top brand affinities

Brands and entities this audience over-indexes on, vs. the country average.

Top brand affinities (over-index vs. country average) for The Neighbourhood audience
BrandAffinityCategory
Guy Fieri18.2×Movies & TV
JibJab25.97×Internet & Social Media
Cass County, Missouri38.42×Travel & Leisure
Dog breed3.67×Pets & Animals
Celtic mythology30.3×Arts & Culture
Home construction4.21×Home & Garden
Home equity3.91×Home & Garden
Fantasy Football22.95×Internet & Social Media
KiwiCo12.72×Kids & Family
Yahoo Sports Fantasy12.72×
Bank account3.65×Business & Career
Tulare County, California15.64×Travel & Leisure
Goop7.61×Internet & Social Media
Guayabera37.9×Fashion & Accessoires
Collectable1.69×Kids & Family
Stay at Home Mum14.17×Kids & Family
Vocal harmony4.77×Music & Radio
Combat sport1.66×Sports
Historic site4.22×Arts & Culture
El Hijo del Santo30.15×Sports

Psychographic profile

Top six personality traits over-indexed by this audience (1.0 = country average).

Top personality traits over-indexed by The Neighbourhood audience
TraitClusterScore
LGBTQ+ IdentityOPEN3.94
SustainabilityBALANCE2.41
Pet OwnershipJOY1.83
ExtroversionTHRILL1.69
Community OrientationOPEN1.59
MindfulnessBALANCE1.58

Worldwide distribution

Worldwide audience distribution share by country for The Neighbourhood
CountryShare
United States24.3%
Brazil8.5%
Germany8.3%

See The Neighbourhood audiences in other countries

More Band audiences in United States

Frequently asked questions

How many fans does The Neighbourhood have in United States?

The Neighbourhood has an estimated audience of 740,515 people in United States, concentrated in California and Texas.

What is the gender split and age of The Neighbourhood fans?

57.5% of The Neighbourhood fans are female, 42.5% are male, with an average age of 32.1 years.

Which brands do The Neighbourhood fans like most?

The Neighbourhood fans show strongest brand affinity for Guy Fieri (18.2×), JibJab (25.97×), and Cass County, Missouri (38.42×) over the country average.

Where do The Neighbourhood fans live in United States?

The Neighbourhood fans in United States are most concentrated in California (reach 127,631), Texas (reach 86,377), and Florida (reach 56,380). These three regions account for the largest share of the active audience.

What other brands do The Neighbourhood fans also like?

Beyond The Neighbourhood itself, the audience over-indexes on JibJab (25.97×), Cass County, Missouri (38.42×), Dog breed (3.67×), and Celtic mythology (30.3×) compared to the United States average.

How to read this data

Audience size is the estimated number of people in United States who actively search for The Neighbourhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.