Rascasse Audience Intelligence

The Neighbourhood Audience in United States

A data profile of the people who buy, follow and care about The Neighbourhood in United States — modelled from more than twelve digital signal sources. The Neighbourhood has an estimated audience of 871,334 people in United States.

#351among Band in United States#5905among Person in United States#3430in Music & Radio

The average The Neighbourhood fan in United States is 32.1 years old, more female, and lives primarily in California.

The audience is concentrated in California, Texas, Florida.

Top brand affinities include The Hives, Goo Goo Dolls, Master P, with strongest over-indexing on The Hives (46.23× the country average).

Demographically, the The Neighbourhood audience skews more female with an average age of 32.1, and over-indexes on personality traits such as Pet Ownership, Community Orientation.

Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 50 regions tracked by Rascasse.

The typical The Neighbourhood fan in United States is more female, around 32.1 years old, with strong Pet Ownership tendencies and a notable affinity for The Hives.

Category: Music & Radio · Type: Person · Subtype: Band

The data on this page comes from the Rascasse audience panel and is refreshed monthly from search, social and browsing signals. As of 2026-08-10.

Section 01

At a glance

The key figures that characterise the The Neighbourhood profile in United States.

Audience size
871K
in United States
Gender
57.5%♀
42.5% male
Age
32.1
average years
Country rank
#25936
Person in United States
Fig. 01

Search interest · 12-month trend

+164%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Audience Intelligence
Section 02

Demographics of The Neighbourhood fans

57.5% are female, 42.5% are male, average age 32.1.

Fig. 02

Gender split

57.5%
Female
42.5%
Male
Demographic split for The Neighbourhood audience in United States
MetricValue
Female57.5%
Male42.5%
Average age32.1
Estimated audience size871,334
Fig. 03

Age distribution

Ø 32.1
average years
Age distribution of the The Neighbourhood audience in United States
Age bracketShare%
16-1940%
20-2920%
30-3916%
40-4915%
50+8%
Fig. 04

Worldwide distribution

26.2%

of the worldwide The Neighbourhood audience comes from United States.

Worldwide audience distribution share by country for The Neighbourhood
CountryShare
United States26.2%
Brazil8.2%
Mexico7.9%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Where the The Neighbourhood audience in United States is strongest.

Fig. 05

Top regions by affinity

The Neighbourhood fans by region: top regions in United States
#RegionReachAffinity×
01Hawaii~7K2.13×
02California~100K1.48×
03Texas~90K1.35×
04Washington, District of Columbia~3K1.34×
05Massachusetts~20K1.32×
06New York~50K1.20×
07Arizona~20K1.20×
08Nevada~8K1.18×
09New Jersey~20K1.16×
10Virginia~20K1.16×
11Oregon~10K1.16×
12Maryland~10K1.12×
13Rhode Island~3K1.11×
14Connecticut~8K1.10×
15Illinois~30K1.08×
16Minnesota~10K1.07×
17Oklahoma~9K1.07×
18New Mexico~4K1.06×
19Washington~20K1.04×
20Tennessee~20K1.03×
21Utah~7K1.03×
22Florida~50K1.02×
23Georgia~20K1.02×
24Kansas~6K0.98×
25Pennsylvania~20K0.96×
26North Carolina~20K0.95×
27Michigan~20K0.95×
28Indiana~10K0.95×
29Nebraska~4K0.94×
30Delaware~2K0.94×
31Missouri~10K0.93×
32New Hampshire~3K0.93×
33Arkansas~6K0.92×
34Colorado~10K0.91×
35South Carolina~10K0.91×
36Idaho~3K0.91×
37Wisconsin~10K0.89×
38Louisiana~9K0.89×
39Kentucky~8K0.88×
40Ohio~20K0.87×
41Alabama~9K0.87×
42North Dakota~1K0.87×
43Iowa~5K0.85×
44West Virginia~3K0.84×
45Maine~2K0.84×
46Mississippi~5K0.83×
47South Dakota~1K0.80×
48Alaska~1K0.80×
49Vermont~1K0.80×
50Montana~2K0.77×
Fig. 06

Affinity by region

Affinity by region — The Neighbourhood, United States
0.77×1.00×2.13×
Section 04
Brands and entities this audience over-indexes on, vs. the country average.

Audience interests & affinities

The strongest cross-interests of the The Neighbourhood audience — brands, topics and people combined.

Fig. 07

Top cross-interests, ranked by affinity

Top brand affinities (over-index vs. country average) for The Neighbourhood audience
#·InterestCategoryAffinity×
01The xxMusic & Radio49.42×
02Franz Ferdinand (band)Music & Radio46.24×
03The HivesMusic & Radio46.23×
04Master PMusic & Radio43.36×
05TimbalandMusic & Radio36.55×
06PixiesMusic & Radio36.38×
07Goo Goo DollsMusic & Radio32.15×
08Debbie GibsonMusic & Radio29.15×
09Arctic MonkeysMusic & Radio26.60×
10Joe WalshMusic & Radio22.75×
11Charli XCXMusic & Radio19.66×
12Brandi CarlileMusic & Radio17.87×
13Whitney HoustonMusic & Radio15.89×
14Lindsay LohanMovies & TV15.17×
15Gwen StefaniMusic & Radio13.29×
16Lana Del ReyMusic & Radio12.71×
17Hailee SteinfeldMovies & TV11.34×
18Megan FoxMovies & TV9.27×
19Madison BeerMusic & Radio8.77×
20Ariana GrandeMusic & Radio6.04×
Section 05
Top six personality traits over-indexed by this audience (1.0 = country average).

Personality of the The Neighbourhood audience

Values above 1.00× are above the country average, values below 1.00× below it.

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Top personality traits over-indexed by The Neighbourhood audience · What stands out
TraitClusterDeviationScore
Pet OwnershipJOY1.81×
Community OrientationOPEN1.77×
MindfulnessBALANCE1.70×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Top personality traits over-indexed by The Neighbourhood audience · Rather not
TraitClusterDeviationScore
Need for SecurityCONSERVATISM0.54×
Family OrientationCONSERVATISM0.60×
DIY MentalityTHRILL0.67×
0×1.00× baseline2×
Section 06

Frequently asked questions

01

How many fans does The Neighbourhood have in United States?

The Neighbourhood has an estimated audience of 871,334 people in United States, concentrated in California and Texas.

02

What is the gender split and age of The Neighbourhood fans?

57.5% of The Neighbourhood fans are female, 42.5% are male, with an average age of 32.1 years.

03

Which brands do The Neighbourhood fans like most?

The Neighbourhood fans show strongest brand affinity for The Hives (46.23×), Goo Goo Dolls (32.15×), and Master P (43.36×) over the country average.

04

Where do The Neighbourhood fans live in United States?

The Neighbourhood fans in United States are most concentrated in California (reach ~100K), Texas (reach ~90K), and Florida (reach ~50K). These three regions account for the largest share of the active audience.

05

What other brands do The Neighbourhood fans also like?

Beyond The Neighbourhood itself, the audience over-indexes on Goo Goo Dolls (32.15×), Master P (43.36×), Lindsay Lohan (15.17×), and Charli XCX (19.66×) compared to the United States average.

Appendix

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How to read this data

Audience size is the estimated number of people in United States who actively search for The Neighbourhood. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.

About this audience profile

This audience profile is generated by Rascasse from anonymized search-behavior signals across United States. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.

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