Zah1de Audience in Germany
A data profile of the people who buy, follow and care about Zah1de in Germany — modelled from more than twelve digital signal sources. Zah1de has an estimated audience of 277,327 people in Germany.
The average Zah1de fan in Germany is 21.8 years old, more female, and lives primarily in Nordrhein-Westfalen.
The audience is concentrated in Nordrhein-Westfalen, Bayern, Baden-Württemberg.
Top brand affinities include Nelly, Enya, Miranda Kerr, with strongest over-indexing on Nelly (86.01× the country average).
Demographically, the Zah1de audience skews more female with an average age of 21.8, and over-indexes on personality traits such as Extroversion, Individualism.
Compared to the country baseline, this audience shows distinctive patterns across 20 brand affinities and 16 regions tracked by Rascasse.
The typical Zah1de fan in Germany is more female, around 21.8 years old, with strong Extroversion tendencies and a notable affinity for Nelly.
At a glance
The key figures that characterise the Zah1de profile in Germany.
Search interest · 12-month trend
Demographics of Zah1de fans
71.8% are female, 28.2% are male, average age 21.8.
Gender split
| Metric | Value |
|---|---|
| Female | 71.8% |
| Male | 28.2% |
| Average age | 21.8 |
| Estimated audience size | 277,327 |
Age distribution
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 80% | |
| 20-29 | 15% | |
| 30-39 | 4% | |
| 40-49 | 1% | |
| 50+ | 0% |
Worldwide distribution
of the worldwide Zah1de audience comes from Germany.
| Country | Share |
|---|---|
| Germany | 73.5% |
| Austria | 6.1% |
| Switzerland | 5.1% |
Geography
Where the Zah1de audience in Germany is strongest.
Top regions by affinity
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Berlin | ~20K | 1.48× | |
| 02 | Hamburg | ~8K | 1.25× | |
| 03 | Schleswig-Holstein | ~10K | 1.17× | |
| 04 | Niedersachsen | ~30K | 1.11× | |
| 05 | Brandenburg | ~9K | 1.11× | |
| 06 | Bremen | ~2K | 1.02× | |
| 07 | Bayern | ~40K | 0.98× | |
| 08 | Nordrhein-Westfalen | ~60K | 0.96× | |
| 09 | Sachsen | ~10K | 0.96× | |
| 10 | Mecklenburg-Vorpommern | ~5K | 0.91× | |
| 11 | Sachsen-Anhalt | ~6K | 0.89× | |
| 12 | Thüringen | ~6K | 0.89× | |
| 13 | Hessen | ~20K | 0.86× | |
| 14 | Baden-Württemberg | ~30K | 0.85× | |
| 15 | Rheinland-Pfalz | ~10K | 0.84× | |
| 16 | Saarland | ~3K | 0.83× |
Affinity by region
Audience interests & affinities
The strongest cross-interests of the Zah1de audience — brands, topics and people combined.
Top cross-interests, ranked by affinity
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Nelly | Music & Radio | 86.01× | ||
| 02 | Ne-Yo | Music & Radio | 74.01× | ||
| 03 | Miranda Kerr | Fashion & Accessoires | 60.81× | ||
| 04 | Enya | Music & Radio | 53.84× | ||
| 05 | Akon | Music & Radio | 43.04× | ||
| 06 | Deepika Padukone | Movies & TV | 25.36× | ||
| 07 | Adriana Lima | Fashion & Accessoires | 25.07× | ||
| 08 | Shirin David | Beauty & Wellness | 22.99× | ||
| 09 | DJ BoBo | Music & Radio | 22.08× | ||
| 10 | Ross Antony | Movies & TV | 14.02× | ||
| 11 | Melanie C | Music & Radio | 12.83× | ||
| 12 | Bob the Builder | Movies & TV | 11.53× | ||
| 13 | Ikkimel | Music & Radio | 11.21× | ||
| 14 | Jude Law | Movies & TV | 11.13× | ||
| 15 | Gisele Bündchen | Fashion & Accessoires | 11.06× | ||
| 16 | SSIO | Music & Radio | 10.52× | ||
| 17 | Heath Ledger | Movies & TV | 9.29× | ||
| 18 | Ayliva | Music & Radio | 8.68× | ||
| 19 | Haftbefehl | Music & Radio | 6.46× | ||
| 20 | Finch | Music & Radio | 5.33× |
Personality of the Zah1de audience
Values above 1.00× are above the country average, values below 1.00× below it.
Deviation from the national baseline
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Extroversion | THRILL | 1.45× | |
| Individualism | JOY | 1.44× | |
| Community Orientation | OPEN | 1.26× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| DIY Mentality | THRILL | 0.83× | |
| Sports Activity | POWER | 0.83× | |
| Healthy Lifestyle | BALANCE | 0.88× |
Frequently asked questions
How many fans does Zah1de have in Germany?
Zah1de has an estimated audience of 277,327 people in Germany, concentrated in Nordrhein-Westfalen and Bayern.
What is the gender split and age of Zah1de fans?
71.8% of Zah1de fans are female, 28.2% are male, with an average age of 21.8 years.
Which brands do Zah1de fans like most?
Zah1de fans show strongest brand affinity for Nelly (86.01×), Enya (53.84×), and Miranda Kerr (60.81×) over the country average.
Where do Zah1de fans live in Germany?
Zah1de fans in Germany are most concentrated in Nordrhein-Westfalen (reach ~60K), Bayern (reach ~40K), and Baden-Württemberg (reach ~30K). These three regions account for the largest share of the active audience.
What other brands do Zah1de fans also like?
Beyond Zah1de itself, the audience over-indexes on Enya (53.84×), Miranda Kerr (60.81×), Shirin David (22.99×), and Adriana Lima (25.07×) compared to the Germany average.
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How to read this data
Audience size is the estimated number of people in Germany who actively search for Zah1de. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
About this audience profile
This audience profile is generated by Rascasse from anonymized search-behavior signals across Germany. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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