Rascasse Audience Intelligence

Cleveland Guardians Fan Demographics in United States

Cleveland Guardians has an estimated audience of 10M people in United States.

#19among Baseball in United States#78among teams in United States#297in Sports

The average Cleveland Guardians fan in United States is 38.5 years old, more male, and lives primarily in Ohio.

By number of fans, Cleveland Guardians ranks #14 among the 30 MLB teams in United States.

Compared with the other 29 MLB teams, Cleveland Guardians fans stand out for their interest in Cleveland Scene, Texas Tech Red Raiders baseball and North Carolina Tar Heels baseball.

In Q3/2026, search interest was +7.6% on the same quarter a year earlier; the median across the group was +10.3%.

Interest is seasonal: June, August and September account for 43% of the year's searches, January is the quietest month.

Most fans live in Ohio, Michigan, Florida.

Top affinities include Cleveland Scene, Texas Tech Red Raiders baseball, North Carolina Tar Heels baseball, with strongest over-indexing on Cleveland Scene (36.75× the country average).

Demographically, the Cleveland Guardians audience skews more male with an average age of 38.5, and over-indexes on personality traits such as Individualism, Tradition.

The typical Cleveland Guardians fan in United States is more male, around 38.5 years old, with strong Individualism tendencies and a notable affinity for Cleveland Scene.

Category: Sports · Type: Team · Subtype: Baseball

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
10M
in United States
Gender
35.2%♀
64.8% male
Age
38.5
average years
Country rank
#3601
among all objects in United States
Fig. 01

Search interest · 12-month trend

+8%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Cleveland Guardians fans

35.2% are female, 64.8% are male, average age 38.5.

Fig. 02

Gender split

35.2%
Female
64.8%
Male
Demographic split for Cleveland Guardians audience in United States
MetricValue
Female35.2%
Male64.8%
Average age38.5
Estimated audience size10M
Fig. 03

Age distribution

Ø 38.5
average years
Age distribution of the Cleveland Guardians audience in United States
Age bracketShare%
16-2424%
25-3420%
35-4419%
45-5419%
55+19%
Fig. 04

Worldwide distribution

84.5%

of the worldwide Cleveland Guardians audience comes from United States.

Worldwide audience distribution share by country for Cleveland Guardians
CountryShare
United States84.5%
Canada4.5%
Japan1.4%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Cleveland Guardians fans by region: top regions in United States
#RegionReachAffinity×
01Ohio~7M19.81×
02Michigan~800K2.54×
03Minnesota~300K1.96×
04Kansas~200K1.75×
05West Virginia~70K1.34×
06South Dakota~30K1.23×
07North Dakota~30K1.22×
08Pennsylvania~400K1.08×
09Missouri~200K1.07×
10South Carolina~100K0.81×
11Kentucky~100K0.72×
12Indiana~100K0.71×
13Florida~400K0.69×
14North Carolina~200K0.67×
15Arizona~100K0.66×
16Iowa~60K0.65×
17Illinois~200K0.62×
18Montana~20K0.61×
19Virginia~200K0.59×
20Nevada~60K0.59×
21Delaware~20K0.59×
22Vermont~10K0.59×
23Alaska~10K0.57×
24New York~300K0.52×
25Maryland~100K0.52×
26Wisconsin~90K0.52×
27Nebraska~30K0.52×
28Tennessee~100K0.51×
29Maine~20K0.51×
30Connecticut~50K0.48×
31New Hampshire~20K0.48×
32Rhode Island~10K0.47×
33New Jersey~100K0.46×
34Washington~100K0.46×
35Colorado~80K0.46×
36Washington, District of Columbia~9K0.45×
37Massachusetts~90K0.44×
38Idaho~20K0.40×
39New Mexico~20K0.39×
40Georgia~100K0.38×
41Oregon~50K0.37×
42Texas~200K0.35×
43Alabama~50K0.35×
44Hawaii~10K0.35×
45California~400K0.30×
46Louisiana~40K0.30×
47Oklahoma~30K0.30×
48Arkansas~30K0.29×
49Mississippi~30K0.29×
50Utah~30K0.27×
Fig. 06

Affinity by region

Affinity by region — Cleveland Guardians, United States
0.27×1.00×19.81×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Cleveland Guardians audience vs. the country average
#·InterestCategoryAffinity×
01Cleveland SceneNews36.75×
02Texas Tech Red Raiders baseballSports35.56×
03North Carolina Tar Heels baseballSports31.73×
04Blossom Music CenterBrand29.30×
05Cuyahoga County, OhioTravel & Leisure28.03×
06Texas A&M Aggies baseballSports27.33×
07Mississippi State Bulldogs baseballSports25.63×
08WOIOMovies & TV18.39×
09Cuyahoga Community CollegeBrand17.55×
10Columbus Blue JacketsSports14.35×
11Trevor BauerSports14.17×
12India national cricket teamSports11.67×
13Baker MayfieldSports10.88×
14Los Angeles ChargersSports10.81×
15Ohio LotteryGames10.56×
16Fox 8 NewsMovies & TV10.32×
17Sherrod BrownPolitics & Society10.00×
18Cleveland BrownsSports5.02×
19BaseballSports2.26×
20BeautyBeauty & Wellness1.75×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Cleveland Guardians audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Cleveland Guardians audience vs. the country average · What stands out
TraitClusterDeviationScore
IndividualismJOY1.66×
TraditionCONSERVATISM1.42×
Community OrientationOPEN1.38×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Cleveland Guardians audience vs. the country average · Rather not
TraitClusterDeviationScore
IndulgenceJOY0.91×
Social Media UsageJOY0.98×
Quality AwarenessPREMIUM0.98×
0×1.00× baseline2×
Appendix

Explore more audiences

More Baseball audiences in United States

Related rankings

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Cleveland Guardians over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/cleveland-guardians-17062” · Methodology