Rascasse Audience Intelligence

Mercedes AMG Petronas F1 Fan Demographics in United States

Mercedes AMG Petronas F1 has an estimated audience of 2.6M people in United States.

#16among Motorsport in United States#210among teams in United States#1029in Sports

The average Mercedes AMG Petronas F1 fan in United States is 35.8 years old, more male, and lives primarily in California.

By number of fans, Mercedes AMG Petronas F1 ranks #3 among the 11 Formula One teams in United States — 5.5× the group median.

Its fans are 1.1 years younger than the group average of 36.9.

Women make up 28.7% of the fan base, 2.1 percentage points more than the group average.

Compared with the other 10 Formula One teams, Mercedes AMG Petronas F1 fans stand out for their interest in Park Ji-min, Monsta X and Lee Jong-suk.

In Q3/2026, search interest was −29.1% on the same quarter a year earlier; the median across the group was −14.0%.

Most fans live in California, Texas, Florida.

Top affinities include Park Ji-min, Monsta X, Lee Jong-suk, with strongest over-indexing on Park Ji-min (94.44× the country average).

Demographically, the Mercedes AMG Petronas F1 audience skews more male with an average age of 35.8, and over-indexes on personality traits such as Early Adopter Mentality, Luxury Orientation.

The typical Mercedes AMG Petronas F1 fan in United States is more male, around 35.8 years old, with strong Early Adopter Mentality tendencies and a notable affinity for Park Ji-min.

Category: Sports · Type: Team · Subtype: Motorsport

Data status: Q3/2026 · Source & method

Section 01

At a glance

Audience size
2.6M
in United States
Gender
28.7%♀
71.3% male
Age
35.8
average years
Country rank
#11815
among all objects in United States
Fig. 01

Search interest · 12-month trend

-29%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of Mercedes AMG Petronas F1 fans

28.7% are female, 71.3% are male, average age 35.8.

Fig. 02

Gender split

28.7%
Female
71.3%
Male
Demographic split for Mercedes AMG Petronas F1 audience in United States
MetricValue
Female28.7%
Male71.3%
Average age35.8
Estimated audience size2.6M
Fig. 03

Age distribution

Ø 35.8
average years
Age distribution of the Mercedes AMG Petronas F1 audience in United States
Age bracketShare%
16-2430%
25-3422%
35-4418%
45-5416%
55+14%
Fig. 04

Worldwide distribution

10.1%

of the worldwide Mercedes AMG Petronas F1 audience comes from United States.

Worldwide audience distribution share by country for Mercedes AMG Petronas F1
CountryShare
Italy18.4%
United Kingdom10.4%
United States10.1%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

Mercedes AMG Petronas F1 fans by region: top regions in United States
#RegionReachAffinity×
01California~500K1.48×
02Utah~40K1.43×
03Texas~200K1.34×
04Nevada~30K1.30×
05Washington~80K1.27×
06Massachusetts~70K1.27×
07Colorado~60K1.24×
08Minnesota~50K1.24×
09Connecticut~30K1.19×
10Florida~200K1.18×
11New Jersey~80K1.17×
12New York~200K1.16×
13Virginia~80K1.16×
14Illinois~100K1.14×
15Maryland~50K1.12×
16Arizona~60K1.07×
17New Hampshire~10K1.07×
18Washington, District of Columbia~6K1.07×
19Oregon~30K1.06×
20Georgia~90K1.05×
21North Carolina~90K1.03×
22Kansas~20K1.02×
23Indiana~50K1.01×
24Wisconsin~50K1.01×
25Idaho~10K1.00×
26Hawaii~10K0.99×
27Nebraska~10K0.97×
28Pennsylvania~100K0.96×
29South Carolina~40K0.96×
30Oklahoma~30K0.96×
31Vermont~5K0.96×
32Rhode Island~8K0.95×
33North Dakota~6K0.94×
34Ohio~80K0.93×
35Michigan~70K0.92×
36Tennessee~50K0.92×
37Maine~10K0.92×
38Montana~8K0.92×
39Alaska~5K0.92×
40Iowa~20K0.91×
41Delaware~7K0.91×
42South Dakota~6K0.91×
43Missouri~40K0.90×
44New Mexico~10K0.90×
45Kentucky~30K0.89×
46West Virginia~10K0.86×
47Arkansas~20K0.85×
48Alabama~30K0.84×
49Louisiana~30K0.79×
50Mississippi~20K0.78×
Fig. 06

Affinity by region

Affinity by region — Mercedes AMG Petronas F1, United States
0.78×1.00×1.48×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the Mercedes AMG Petronas F1 audience vs. the country average
#·InterestCategoryAffinity×
01Park Ji-minMusic & Radio94.44×
02Monsta XMusic & Radio82.64×
03Lee Jong-sukMovies & TV58.79×
04TaeyangMusic & Radio56.10×
05Lee Min-hoFashion & Accessoires50.99×
06Lewis HamiltonSports44.60×
07Charles LeclercSports42.13×
08Song Joong-kiMovies & TV40.45×
09Song Hye-kyoFashion & Accessoires39.25×
10Michael SchumacherSports37.80×
11Sky Sports F1Sports35.44×
12Max VerstappenSports33.21×
13VespaCars & Mobility29.85×
14Café racerCars & Mobility23.48×
15Scuderia FerrariSports20.81×
16Porsche 911Cars & Mobility20.72×
17AllkpopMusic & Radio20.00×
18MujiHome & Garden20.00×
19Mercedes-AMGCars & Mobility14.83×
20Formula OneSports9.97×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the Mercedes AMG Petronas F1 audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the Mercedes AMG Petronas F1 audience vs. the country average · What stands out
TraitClusterDeviationScore
Early Adopter MentalityPOWER2.50×
Luxury OrientationPREMIUM2.37×
Risk AppetiteTHRILL2.20×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the Mercedes AMG Petronas F1 audience vs. the country average · Rather not
TraitClusterDeviationScore
SpiritualityBALANCE0.81×
TraditionCONSERVATISM0.87×
Community OrientationOPEN0.96×
0×1.00× baseline2×
Appendix

Explore more audiences

More Motorsport audiences in United States

See Mercedes AMG Petronas F1 audiences in other countries

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in Mercedes AMG Petronas F1 over the last 12 months. Modelled, not counted; people interested in several teams count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
10/2025 – 09/2026 · updated quarterly · data status Q3/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q3/2026, rascasse.com/explore/us/mercedes-amg-petronas-f1-20068” · Methodology