Rascasse Audience Intelligence

MotoGP Fan Demographics in United States

MotoGP has an estimated audience of 1.5M people in United States.

#28among Motorsport in United States#202among events in United States#1594in Sports

The average MotoGP fan in United States is 37.1 years old, more male, and lives primarily in California.

By number of fans, MotoGP ranks #28 among the 941 objects in Motorsport in United States — 1.9× the group median.

Its fans are 2.9 years younger than the group average of 40.0.

Women make up 21.9% of the fan base, 4.7 percentage points fewer than the group average.

Compared with the other 940 objects in Motorsport, MotoGP fans stand out for their interest in Obsessed (2009 film), Circuit de Spa-Francorchamps and Alpinestars.

Interest is seasonal: March, April and September account for 38% of the year's searches, December is the quietest month.

Most fans live in California, Florida, Texas.

Top affinities include Obsessed (2009 film), Circuit de Spa-Francorchamps, Alpinestars, with strongest over-indexing on Obsessed (2009 film) (21.08× the country average).

Demographically, the MotoGP audience skews more male with an average age of 37.1, and over-indexes on personality traits such as Patriotism, Risk Appetite.

The typical MotoGP fan in United States is more male, around 37.1 years old, with strong Patriotism tendencies and a notable affinity for Obsessed (2009 film).

Category: Sports · Type: Event · Subtype: Motorsport

Data status: Q2/2026 · Source & method

Section 01

At a glance

Audience size
1.5M
in United States
Gender
21.9%♀
78.1% male
Age
37.1
average years
Country rank
#17434
among all objects in United States
Fig. 01

Search interest · 12-month trend

-7%
vs. last year
JanMarMayJulSepNov
Monthly searches · Source: Rascasse Solution
Section 02

Demographics of MotoGP fans

21.9% are female, 78.1% are male, average age 37.1.

Fig. 02

Gender split

21.9%
Female
78.1%
Male
Demographic split for MotoGP audience in United States
MetricValue
Female21.9%
Male78.1%
Average age37.1
Estimated audience size1.5M
Fig. 03

Age distribution

Ø 37.1
average years
Age distribution of the MotoGP audience in United States
Age bracketShare%
16-2428%
25-3420%
35-4418%
45-5418%
55+16%
Fig. 04

Worldwide distribution

2.2%

of the worldwide MotoGP audience comes from United States.

Worldwide audience distribution share by country for MotoGP
CountryShare
Italy29.1%
Spain15.8%
France13.5%
Section 03
Affinity (×) = how much more likely a member of this audience is to live in a region than the United States average. Example: 2.0× means twice as concentrated as the national baseline.

Geography

Fig. 05

Top regions by affinity

MotoGP fans by region: top regions in United States
#RegionReachAffinity×
01Florida~200K1.79×
02Texas~200K1.57×
03California~300K1.50×
04Oregon~30K1.46×
05Washington, District of Columbia~5K1.46×
06Vermont~4K1.43×
07Colorado~40K1.38×
08Nevada~20K1.26×
09Massachusetts~40K1.25×
10New Jersey~50K1.24×
11Washington~40K1.24×
12Alaska~4K1.24×
13New Hampshire~7K1.22×
14Utah~20K1.21×
15Hawaii~8K1.16×
16New York~100K1.15×
17Connecticut~20K1.10×
18Idaho~9K1.10×
19Montana~5K1.07×
20North Carolina~50K1.04×
21Virginia~40K1.04×
22Maine~6K1.04×
23Wisconsin~30K1.02×
24South Dakota~4K1.02×
25Arizona~40K1.01×
26New Mexico~10K1.01×
27Georgia~50K0.94×
28Maryland~30K0.93×
29Tennessee~30K0.92×
30Indiana~30K0.92×
31North Dakota~3K0.92×
32Rhode Island~4K0.91×
33Minnesota~20K0.89×
34Illinois~50K0.88×
35Alabama~20K0.88×
36Pennsylvania~50K0.87×
37Delaware~4K0.86×
38Oklahoma~20K0.85×
39Ohio~50K0.84×
40Kansas~10K0.84×
41Michigan~40K0.82×
42Iowa~10K0.82×
43Mississippi~10K0.80×
44South Carolina~20K0.78×
45Louisiana~20K0.76×
46Nebraska~7K0.76×
47Kentucky~20K0.75×
48Arkansas~10K0.75×
49Missouri~20K0.73×
50West Virginia~6K0.72×
Fig. 06

Affinity by region

Affinity by region — MotoGP, United States
0.72×1.00×1.79×
Section 04
Brands and objects ranked by affinity with this audience. Values above 1.0× mean over-representation compared with the country average.

Audience interests & affinities

Fig. 07

Top cross-interests, ranked by affinity

Affinities of the MotoGP audience vs. the country average
#·InterestCategoryAffinity×
01Obsessed (2009 film)Movies & TV21.08×
02Circuit de Spa-FrancorchampsSports18.04×
03AlpinestarsCars & Mobility17.54×
04Lewis HamiltonSports12.81×
05Motorcycle helmetCars & Mobility12.29×
06Max VerstappenSports10.46×
07SupermotoCars & Mobility10.21×
08SuzukiCars & Mobility9.67×
09Cruiser (motorcycle)Cars & Mobility8.98×
10DucatiCars & Mobility8.13×
11Touring motorcycleCars & Mobility7.89×
12MotoGPSports6.33×
13Motorcycle accessoriesCars & Mobility6.10×
14Formula OneSports5.39×
15Chopper (motorcycle)Cars & Mobility5.05×
16Custom motorcycleCars & Mobility4.85×
17Kyle BuschSports3.88×
18Extreme sportSports3.82×
19Mountain bikingSports3.45×
20AutoZoneCars & Mobility2.38×
Section 05
Strongest and weakest personality traits of this audience (1.0 = country average).

Personality of the MotoGP audience

Fig. 08

Deviation from the national baseline

↑ What stands out
The strongest tendencies
Personality traits of the MotoGP audience vs. the country average · What stands out
TraitClusterDeviationScore
PatriotismCONSERVATISM2.75×
Risk AppetiteTHRILL2.14×
Need for SecurityCONSERVATISM1.45×
0×1.00× baseline2×
↓ Rather not
The weakest tendencies
Personality traits of the MotoGP audience vs. the country average · Rather not
TraitClusterDeviationScore
CreativityOPEN0.74×
Price SensitivityPREMIUM0.83×
TraditionCONSERVATISM0.85×
0×1.00× baseline2×
Appendix

Explore more audiences

More Motorsport audiences in United States

Source & method

Source
Rascasse Solution, own modelling
What “fans” means here
Estimated number of people in United States with measurable interest in MotoGP over the last 12 months. Modelled, not counted; people interested in several events count for each of them.
Data basis
Anonymised behavioural signals: search demand, social media signals, sponsorship and event data. Not a survey.
Period
07/2025 – 06/2026 · updated quarterly · data status Q2/2026
Confidence
high gender and age data available and an audience of at least 100,000 people

Cite as: “Rascasse Solution, Q2/2026, rascasse.com/explore/us/motogp-10001364” · Methodology