A data profile of the people who buy, follow and care about Municipality in Denmark — modelled from more than twelve digital signal sources. Municipality has an estimated audience of 1,386,435 people in Denmark.
Municipality has an estimated audience of 1,386,435 people in Denmark. 59.9% are female, 40.1% are male, average age 45.2. Top brand affinities: Hypermarket, Automatic transmission, Arthritis awareness, Anti-lock braking system, State school.
Top brand affinities include Hypermarket, Automatic transmission, Arthritis awareness, with strongest over-indexing on Hypermarket (1.64× the country average).
Demographically, the Municipality audience skews more female with an average age of 45.2, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Municipality fan in Denmark is more female, around 45.2 years old, with strong Community Orientation tendencies and a notable affinity for Hypermarket.
The key figures that characterise the Municipality profile in Denmark.
59.9% are female, 40.1% are male, average age 45.2.
| Metric | Value |
|---|---|
| Female | 59.9% |
| Male | 40.1% |
| Average age | 45.2 |
| Estimated audience size | 1,386,435 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 11% | |
| 20-29 | 12% | |
| 30-39 | 15% | |
| 40-49 | 25% | |
| 50+ | 36% |
of the worldwide Municipality audience comes from Denmark.
| Country | Share |
|---|---|
| Italy | 10.8% |
| Brazil | 10.5% |
| United States | 8.8% |
The strongest cross-interests of the Municipality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | State school | Kids & Family | 1.98× | ||
| 02 | Weber Grills | Home & Garden | 1.70× | ||
| 03 | Hypermarket | Shopping | 1.64× | ||
| 04 | Baccarat | Games | 1.58× | ||
| 05 | Hyaluronan | Beauty & Wellness | 1.57× | ||
| 06 | Luc Besson | Movies & TV | 1.57× | ||
| 07 | Gorenje | Home & Garden | 1.57× | ||
| 08 | Tinnitus | Health | 1.55× | ||
| 09 | Near field communication | Technology & Electronics | 1.55× | ||
| 10 | Tupperware | Home & Garden | 1.54× | ||
| 11 | Lavazza | Food & Beverages | 1.53× | ||
| 12 | Coconut milk | Food & Beverages | 1.53× | ||
| 13 | Arthritis awareness | Health | 1.52× | ||
| 14 | Automatic transmission | Cars & Mobility | 1.51× | ||
| 15 | Air fryer | Food & Beverages | 1.51× | ||
| 16 | Philippe Starck | Home & Garden | 1.51× | ||
| 17 | Flexible-fuel vehicle | Cars & Mobility | 1.51× | ||
| 18 | Anti-lock braking system | Cars & Mobility | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.32× | |
| Convenience Orientation | PREMIUM | 1.25× | |
| Tradition | CONSERVATISM | 1.23× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Early Adopter Mentality | POWER | 0.82× | |
| Risk Appetite | THRILL | 0.84× | |
| Luxury Orientation | PREMIUM | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Denmark who actively search for Municipality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Denmark. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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