A data profile of the people who buy, follow and care about Municipality in Belgium — modelled from more than twelve digital signal sources. Municipality has an estimated audience of 2,676,631 people in Belgium.
Municipality has an estimated audience of 2,676,631 people in Belgium. 57.7% are female, 42.3% are male, average age 41.1. Top brand affinities: Club Brugge KV, K.R.C. Genk, R.S.C. Anderlecht, K.A.A. Gent, Royal Antwerp F.C..
Top brand affinities include Club Brugge KV, K.R.C. Genk, R.S.C. Anderlecht, with strongest over-indexing on Club Brugge KV (1.7× the country average).
Demographically, the Municipality audience skews more female with an average age of 41.1, and over-indexes on personality traits such as Patriotism, Need for Security.
The typical Municipality fan in Belgium is more female, around 41.1 years old, with strong Patriotism tendencies and a notable affinity for Club Brugge KV.
The key figures that characterise the Municipality profile in Belgium.
57.7% are female, 42.3% are male, average age 41.1.
| Metric | Value |
|---|---|
| Female | 57.7% |
| Male | 42.3% |
| Average age | 41.1 |
| Estimated audience size | 2,676,631 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 16% | |
| 20-29 | 19% | |
| 30-39 | 18% | |
| 40-49 | 22% | |
| 50+ | 25% |
of the worldwide Municipality audience comes from Belgium.
| Country | Share |
|---|---|
| Italy | 10.8% |
| Brazil | 10.5% |
| United States | 8.8% |
The strongest cross-interests of the Municipality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Club Brugge KV | Sports | 1.70× | ||
| 02 | K.R.C. Genk | Sports | 1.70× | ||
| 03 | R.S.C. Anderlecht | Sports | 1.70× | ||
| 04 | K.A.A. Gent | Sports | 1.70× | ||
| 05 | Royal Antwerp F.C. | Sports | 1.70× | ||
| 06 | KV Mechelen | Sports | 1.70× | ||
| 07 | Boulanger | Shopping | 1.70× | ||
| 08 | Patrick Bruel | Music & Radio | 1.70× | ||
| 09 | Stuttgart | Travel & Leisure | 1.70× | ||
| 10 | R. Charleroi S.C. | Sports | 1.70× | ||
| 11 | Natural gas | Cars & Mobility | 1.70× | ||
| 12 | Tram | Cars & Mobility | 1.70× | ||
| 13 | Van | Cars & Mobility | 1.62× | ||
| 14 | Dough | Food & Beverages | 1.61× | ||
| 15 | Kitchen utensil | Home & Garden | 1.60× | ||
| 16 | Waze | Internet & Social Media | 1.55× | ||
| 17 | Monarchy | Politics & Society | 1.54× | ||
| 18 | Lodging | Travel & Leisure | 1.53× | ||
| 19 | Sunweb | Travel & Leisure | 1.51× | ||
| 20 | Weather | Home & Garden | 1.51× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Patriotism | CONSERVATISM | 1.20× | |
| Need for Security | CONSERVATISM | 1.20× | |
| Convenience Orientation | PREMIUM | 1.16× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Pet Ownership | JOY | 0.85× | |
| Social Media Usage | JOY | 0.92× | |
| Risk Appetite | THRILL | 0.94× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Belgium who actively search for Municipality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Belgium. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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