A data profile of the people who buy, follow and care about Municipality in Netherlands — modelled from more than twelve digital signal sources. Municipality has an estimated audience of 1,639,835 people in Netherlands.
Municipality has an estimated audience of 1,639,835 people in Netherlands. 58.7% are female, 41.3% are male, average age 43.8. Top brand affinities: Shopping and fashion, Rabobank, WhatsApp, Jumbo (supermarket), Hornbach.
Top brand affinities include Shopping and fashion, Rabobank, WhatsApp, with strongest over-indexing on Shopping and fashion (2.98× the country average).
Demographically, the Municipality audience skews more female with an average age of 43.8, and over-indexes on personality traits such as Community Orientation, Convenience Orientation.
The typical Municipality fan in Netherlands is more female, around 43.8 years old, with strong Community Orientation tendencies and a notable affinity for Shopping and fashion.
The key figures that characterise the Municipality profile in Netherlands.
58.7% are female, 41.3% are male, average age 43.8.
| Metric | Value |
|---|---|
| Female | 58.7% |
| Male | 41.3% |
| Average age | 43.8 |
| Estimated audience size | 1,639,835 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 12% | |
| 20-29 | 14% | |
| 30-39 | 18% | |
| 40-49 | 26% | |
| 50+ | 30% |
of the worldwide Municipality audience comes from Netherlands.
| Country | Share |
|---|---|
| Italy | 10.8% |
| Brazil | 10.5% |
| United States | 8.8% |
The strongest cross-interests of the Municipality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Shopping and fashion | Shopping | 2.98× | ||
| 02 | Game consoles | Technology & Electronics | 2.98× | ||
| 03 | Real property | Home & Garden | 2.62× | ||
| 04 | Real estate broker | Home & Garden | 2.61× | ||
| 05 | Indeed.com | Business & Career | 2.59× | ||
| 06 | Rabobank | Business & Career | 2.29× | ||
| 07 | Internet & Social Media | 2.18× | |||
| 08 | TUI | Travel & Leisure | 1.95× | ||
| 09 | Hornbach | Shopping | 1.93× | ||
| 10 | Jumbo (supermarket) | Shopping | 1.86× | ||
| 11 | Marco Borsato | Music & Radio | 1.76× | ||
| 12 | Walking | Sports | 1.76× | ||
| 13 | Belgium | Travel & Leisure | 1.75× | ||
| 14 | ABN AMRO | Business & Career | 1.73× | ||
| 15 | Ziggo | Technology & Electronics | 1.62× | ||
| 16 | Happiness | Health | 1.53× | ||
| 17 | Psychology | Business & Career | 1.52× | ||
| 18 | Bars | Travel & Leisure | 1.52× | ||
| 19 | Lidl | Shopping | 1.51× | ||
| 20 | Concerts | Music & Radio | 1.50× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Community Orientation | OPEN | 1.57× | |
| Convenience Orientation | PREMIUM | 1.54× | |
| Family Orientation | CONSERVATISM | 1.42× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Luxury Orientation | PREMIUM | 0.77× | |
| Design Affinity | PREMIUM | 0.85× | |
| Travelling | THRILL | 0.93× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Netherlands who actively search for Municipality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Netherlands. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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