A data profile of the people who buy, follow and care about Municipality in Portugal — modelled from more than twelve digital signal sources. Municipality has an estimated audience of 1,438,608 people in Portugal.
The average Municipality fan in Portugal is 44.9 years old, more female, and lives primarily in Lisbon District.
The audience is concentrated in Lisbon District, Porto District, Setúbal District.
Demographically, the Municipality audience skews more female with an average age of 44.9, and over-indexes on personality traits such as Spirituality, Risk Appetite.
The key figures that characterise the Municipality profile in Portugal.
59.0% are female, 41.0% are male, average age 44.9.
| Metric | Value |
|---|---|
| Female | 59.0% |
| Male | 41.0% |
| Average age | 44.9 |
| Estimated audience size | 1,438,608 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 9% | |
| 20-29 | 13% | |
| 30-39 | 21% | |
| 40-49 | 26% | |
| 50+ | 31% |
of the worldwide Municipality audience comes from Portugal.
| Country | Share |
|---|---|
| Italy | 10.8% |
| Brazil | 10.5% |
| United States | 8.8% |
Where the Municipality audience in Portugal is strongest.
| # | Region | Reach | Affinity | × |
|---|---|---|---|---|
| 01 | Faro District | ~100K | 1.56× | |
| 02 | Madeira | ~50K | 1.13× | |
| 03 | Castelo Branco District | ~30K | 1.03× | |
| 04 | Évora District | ~30K | 1.03× | |
| 05 | Beja District | ~20K | 1.02× | |
| 06 | Leiria District | ~80K | 1.01× | |
| 07 | Portalegre District | ~20K | 1.01× | |
| 08 | Azores | ~40K | 1.00× | |
| 09 | Vila Real District | ~30K | 0.99× | |
| 10 | Guarda District | ~20K | 0.98× | |
| 11 | Coimbra District | ~70K | 0.97× | |
| 12 | Bragança District | ~20K | 0.97× | |
| 13 | Lisbon District | ~400K | 0.96× | |
| 14 | Viseu District | ~50K | 0.96× | |
| 15 | Setúbal District | ~200K | 0.95× | |
| 16 | Viana do Castelo District | ~30K | 0.94× | |
| 17 | Aveiro District | ~100K | 0.93× | |
| 18 | Porto District | ~300K | 0.90× | |
| 19 | Santarém District | ~60K | 0.90× | |
| 20 | Braga District | ~100K | 0.88× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Spirituality | BALANCE | 1.22× | |
| Risk Appetite | THRILL | 0.72× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.72× | |
| Spirituality | BALANCE | 1.22× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Portugal who actively search for Municipality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Portugal. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
From global mass-market brands to niche local segments — explore the full library and see which intelligence layers are included.