A data profile of the people who buy, follow and care about Municipality in Sweden — modelled from more than twelve digital signal sources. Municipality has an estimated audience of 1,314,947 people in Sweden.
Municipality has an estimated audience of 1,314,947 people in Sweden. 55.2% are female, 44.8% are male, average age 46.3. Top brand affinities: Ice Hockey World Championships, Sveriges Television, Real property, KappAhl, Renewable energy.
Top brand affinities include Ice Hockey World Championships, Sveriges Television, Real property, with strongest over-indexing on Ice Hockey World Championships (1.57× the country average).
Demographically, the Municipality audience skews more female with an average age of 46.3, and over-indexes on personality traits such as Family Orientation, Community Orientation.
The typical Municipality fan in Sweden is more female, around 46.3 years old, with strong Family Orientation tendencies and a notable affinity for Ice Hockey World Championships.
The key figures that characterise the Municipality profile in Sweden.
55.2% are female, 44.8% are male, average age 46.3.
| Metric | Value |
|---|---|
| Female | 55.2% |
| Male | 44.8% |
| Average age | 46.3 |
| Estimated audience size | 1,314,947 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 8% | |
| 20-29 | 12% | |
| 30-39 | 16% | |
| 40-49 | 26% | |
| 50+ | 38% |
of the worldwide Municipality audience comes from Sweden.
| Country | Share |
|---|---|
| Italy | 10.8% |
| Brazil | 10.5% |
| United States | 8.8% |
The strongest cross-interests of the Municipality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Real property | Home & Garden | 2.67× | ||
| 02 | Internet & Social Media | 1.86× | |||
| 03 | Renewable energy | Business & Career | 1.82× | ||
| 04 | Sustainable energy | Home & Garden | 1.82× | ||
| 05 | Terraced house | Home & Garden | 1.80× | ||
| 06 | Vattenfall | Home & Garden | 1.75× | ||
| 07 | Lawn mower | Home & Garden | 1.74× | ||
| 08 | Danske Bank | Business & Career | 1.74× | ||
| 09 | Sauna | Home & Garden | 1.73× | ||
| 10 | Financial services | Business & Career | 1.70× | ||
| 11 | Greenhouse | Home & Garden | 1.65× | ||
| 12 | Solar energy | Home & Garden | 1.64× | ||
| 13 | KappAhl | Fashion & Accessoires | 1.62× | ||
| 14 | Mortgage loans | Business & Career | 1.61× | ||
| 15 | Ice Hockey World Championships | Sports | 1.57× | ||
| 16 | Winery | Food & Beverages | 1.54× | ||
| 17 | Sveriges Television | Technology & Electronics | 1.52× | ||
| 18 | Crochet | Home & Garden | 1.52× | ||
| 19 | Modern architecture | Arts & Culture | 1.52× | ||
| 20 | Pizza | Food & Beverages | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Family Orientation | CONSERVATISM | 1.44× | |
| Community Orientation | OPEN | 1.43× | |
| Need for Security | CONSERVATISM | 1.37× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Mindfulness | BALANCE | 0.89× | |
| Design Affinity | PREMIUM | 0.92× | |
| Creativity | OPEN | 0.95× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Sweden who actively search for Municipality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Sweden. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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