A data profile of the people who buy, follow and care about Municipality in Norway — modelled from more than twelve digital signal sources. Municipality has an estimated audience of 1,247,411 people in Norway.
Municipality has an estimated audience of 1,247,411 people in Norway. 56.4% are female, 43.6% are male, average age 46.0. Top brand affinities: Biltema, Gina Tricot, KappAhl, Plug-in hybrid, Carpentry.
Top brand affinities include Biltema, Gina Tricot, KappAhl, with strongest over-indexing on Biltema (1.91× the country average).
Demographically, the Municipality audience skews more female with an average age of 46.0, and over-indexes on personality traits such as Quality Awareness, Sustainability.
The typical Municipality fan in Norway is more female, around 46.0 years old, with strong Quality Awareness tendencies and a notable affinity for Biltema.
The key figures that characterise the Municipality profile in Norway.
56.4% are female, 43.6% are male, average age 46.0.
| Metric | Value |
|---|---|
| Female | 56.4% |
| Male | 43.6% |
| Average age | 46.0 |
| Estimated audience size | 1,247,411 |
| Age bracket | Share | % |
|---|---|---|
| 16-19 | 10% | |
| 20-29 | 11% | |
| 30-39 | 16% | |
| 40-49 | 25% | |
| 50+ | 38% |
of the worldwide Municipality audience comes from Norway.
| Country | Share |
|---|---|
| Italy | 10.8% |
| Brazil | 10.5% |
| United States | 8.8% |
The strongest cross-interests of the Municipality audience — brands, topics and people combined.
| # | · | Interest | Category | Affinity | × |
|---|---|---|---|---|---|
| 01 | Heat pump | Home & Garden | 2.20× | ||
| 02 | Solar panel | Home & Garden | 2.20× | ||
| 03 | Biltema | Business & Career | 1.91× | ||
| 04 | HVAC | Home & Garden | 1.85× | ||
| 05 | Home Renovations | Home & Garden | 1.84× | ||
| 06 | KappAhl | Fashion & Accessoires | 1.80× | ||
| 07 | Vacuum cleaner | Home & Garden | 1.80× | ||
| 08 | Hoodie | Fashion & Accessoires | 1.72× | ||
| 09 | Renewable energy | Business & Career | 1.71× | ||
| 10 | Sustainable energy | Home & Garden | 1.71× | ||
| 11 | Gina Tricot | Fashion & Accessoires | 1.69× | ||
| 12 | French Bulldog | Pets & Animals | 1.69× | ||
| 13 | Carpentry | Home & Garden | 1.67× | ||
| 14 | Swimming pool | Sports | 1.67× | ||
| 15 | Leggings | Fashion & Accessoires | 1.64× | ||
| 16 | Vegetable | Food & Beverages | 1.60× | ||
| 17 | Labrador Retriever | Pets & Animals | 1.58× | ||
| 18 | Weaving | Fashion & Accessoires | 1.53× | ||
| 19 | Ravelry | Internet & Social Media | 1.53× | ||
| 20 | Plug-in hybrid | Cars & Mobility | 1.52× |
Values above 1.00× are above the country average, values below 1.00× below it.
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Quality Awareness | PREMIUM | 1.34× | |
| Sustainability | BALANCE | 1.26× | |
| Convenience Orientation | PREMIUM | 1.25× |
| Trait | Cluster | Deviation | Score |
|---|---|---|---|
| Risk Appetite | THRILL | 0.88× | |
| Extroversion | THRILL | 0.89× | |
| Early Adopter Mentality | POWER | 0.90× |
Related profiles, rankings and the same audience in other markets.
Audience size is the estimated number of people in Norway who actively search for Municipality. Affinity is an over-index ratio: 2.0× means the audience is twice as likely to engage with that brand or trait as the country average. Reach is the estimated number of audience members in a region. Regional and brand-affinity tables are sorted from strongest signal to weakest.
This audience profile is generated by Rascasse from anonymized search-behavior signals across Norway. For methodology see methodology. Affinity values are over-index ratios vs. the country average (1.0 = baseline). Audience sizes are estimated, not measured.
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